FREE TOOLS

Free slogan maker

Create memorable and catchy slogans effortlessly with our AI-powered slogan generator

FAQs

The free slogan maker generates possible slogans based on keywords you provide. You can select one to use or let them inspire your own ideas.

Here's how to use it:

  1. Pick a word that represents your brand
  2. Enter it in the generator field above
  3. Click \"generate slogans\"
  4. Review the suggestions and refine your favorites

The slogan generator is free for everyone. Use it to brainstorm ideas for your business slogan. When you're ready to bring your brand to life, you can start selling with Shopify's free trial—no payment information required.

Some well-known brand slogans include:

  • Just do it (Nike)
  • Finger lickin' good (KFC)
  • For everything else, there's MasterCard (MasterCard)
  • Eat fresh (Subway)
  • Save money. Live better. (Walmart)
  • Have a break. Have a KitKat. (KitKat)
  • Red Bull gives you wings (Red Bull)
  • A diamond is forever (De Beers)
  • Imagination at work (General Electric)

These slogans became recognizable through decades of consistent brand building, large advertising budgets, and strong product delivery. They're examples of effective taglines, but remember that your slogan is just one part of building a successful brand.

A business slogan is a tagline that describes and represents a brand. A slogan captures a brand's personality, values, ideology, and mission in a few carefully selected words.

Because it's often one of the first impressions businesses make on consumers and a key component of brand image, it's worth getting right. Marketing research indicates that an effective slogan can help capture customer attention, create brand awareness, and support brand recall—when combined with consistent branding and marketing efforts.

There are several approaches to creating your own slogan:

Brainstorm with your team, family, friends, or current customers. No one understands your business better than you. Gather input from people who know your brand and spend time generating ideas together. Think of words, feelings, or sayings that could represent your business.

Use the free slogan generator. Enter keywords from your brainstorm and experiment with different combinations. While you may not find your perfect slogan from the generator alone, you'll likely find new ideas or inspiration that help you craft your ideal phrase.

Test and refine. Once you have a few candidates, test them with your target audience before committing. The best slogans often go through several rounds of refinement.

Here are techniques to consider, with examples from established brands:

  • Play on a popular phrase (Adidas: Impossible is nothing)
  • Keep it short and punchy (Apple: Think different)
  • Use onomatopoeia (Mazda: Zoom Zoom)
  • Include your brand's name (Dunkin' Donuts: America runs on Dunkin')
  • Aim to inspire (L'Oreal: Because you're worth it)
  • Make it rhyme (Motorola: Hello Moto)
  • Ask a question (California Milk Processor Board: Got milk?)
  • Use words that evoke emotion (Disneyland: The happiest place on Earth)
  • Challenge your readers (Lay's: Betcha can't eat just one)

According to branding experts, the keys to developing good business slogans lie in strategy and intention. These brands invested significant resources in building recognition around these slogans over many years. Your slogan is a starting point, not a guarantee of success—it needs to be backed by consistent branding, quality products or services, and effective marketing.