Ryon Lane (founder) wanted to run to yoga with a mat on his back (crazy!) and so he invented the folding, strapping YOGO mat which straps up small and also keeps the top clean (brilliant!). They launched on Kickstarter and have used Shopify platform from the beginning.
Its beautiful templates made getting a sharp website a snap from the beginning and we are now making very strong sales with a team of only 1.5 people. Our tiny mom n pop shop is possible because of tools like Shopify and our fulfillment partners.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first sales were really kickstarter. We get attention through Google, referrals, and occasional press. We are also pretty active in social media.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
All sorts of great apps plug into Shopify that keep things humming:
Mailchimp: email and campaigns
Instagration: curate Instagram campaigns
Shipwire and Shipstation: fulfillment
Live Webs Insights: find best keywords
Yotpo: for reviews
Social media buttons
Sum All: social media metrics, sales
What are your top recommendations for new ecommerce entrepreneurs?
Keep it Simple and focus on making friends and making sales. Remember to focus on user experience and don't get lost in the weeds.