Shopify case studies

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BrainGain

BrainGain, a UK fitness brand that started as a COVID side hustle, grew to 100,000+ customers across 30+ countries and upgraded to Shopify Plus to handle rising volume and cross-border demand. With Plus, it ran the UK and Europe as separate businesses, each with its own inventory, currency, pricing, and local payment methods. In its first year on Plus, GMV rose 45%, orders 35%, and AOV 7.7%.

  • Sports & recreation