HICKIES Elastic Lacing System turns any sneaker into a slip-on and allows you to customize your footwear in 17 color combinations.

We are based in Brooklyn and debuted on Kickstarter in May, 2012. Since then, we have shipped over 1,000,000 packs and have distribution in 13 countries.

What are the key factors that have helped your store be successful?

Listen to your customers!

Running an online store today gives you incredible access to analytics. Following what they are doing, do you best to understand them and react. We are also big fans of the traditional customer service approach and try to treat each customer request like it was our own. Think about how you would want to be treated. Without your customers you don't have a business and you need to make sure you are responding to their needs, both stated and unstated.

There are incredible resources available to anyone starting a business today, from powerful analytics, inventory management tools and fulfillment partners. Anyone can tap into a global infrastructure and run a multinational operation with minimal upfront investment.

As a general rule, we only work with nice people. We try to treat our customers the way we want to be treated and make every interaction a positive one. We have expanded rapidly across the globe and developing partnerships globally requires placing your trust in someone else to represent your brand well. When choosing distributors and agents, we only work with nice people after all is said and done.

What are your top recommendations for new store owners?

Listen to your customers and take advantage of the amazing resources that are out there. There has never been a better time to run an online business.

Black/Grey Hickies

Any Closing Remarks?

Love your life, love your kicks and leave your mark of affection on the world today.

More stories

Black Milk Clothing

Belong Designs

Project Repat

Be the next Shopify success story