The Good South

We are college admissions counselors who have had the opportunity to travel all across the Southeastern United States to help students get to college.

During our travel, we had lengthy conversations about our passions in life and realized that they're quite similar.

We love all aspects of Southern culture, especially Southern style, and as college admissions counselors, higher education is extremely important to us. We found the best way to combine our two greatest passions of the Southern lifestyle and higher education was to open The Good South. We are able to sell items that best represent what we love about the South- handmade bow ties, t-shirts, and hats- while creating scholarship opportunities for college students through The Good South Scholarship. For us, it's the best of both worlds.

What are the key factors that have helped your store be successful?

We pay very close attention to the smallest details. We are firm believers that details really matter and can make a big difference. Our bow ties are hand sewn in the deep South, we handwrite a thank you note to each customer, and we ship each order in a brown shopping bag . Shopify allows our customers to browse and buy our clothing online from the comfort of their home but experience a personal relationship with us as well. We try to help our customers have the full shopping experience and feel as though everything is tailored for them, because it is.

What are your top recommendations for new store owners?

Use one day out of your week to plan the rest of your week.

Take every opportunity you have to share your story.

Seek advice from successful entrepreneurs. People are more willing to help than you would ever imagine. All you have to do is ask.

Any Closing Remarks?

Don't be afraid to take the first step. Shopify makes it easy to have a beautiful store and even easier to operate it. Owning a business is hard work, but it's worth it.

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