Everything you need to sell sneakers
Free resources
Professional tools
Smart marketing
Award-winning support

Learn more about selling sneakers
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To get started with selling sneakers online, you’ll first want to thoroughly research the types of sneakers you’d like to sell. Pre-owned, refurbished, and brand new in box (BNIB) are the three main categories. Once you’ve decided, you can use Shopify to start your store and upload images and descriptions of your sneakers. Taking high-quality photographs of the sneakers using a modern camera or smartphone will help you win customers. Note the condition of the sneakers in your product description to set the right customer expectations and build trust.
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You can sell sneakers online using your own store built with a platform like Shopify, a third-party marketplace, social media platforms such as Instagram, Facebook or TikTok where your sneaker audience hangs out, or on one of several niche websites such as Kixify, StockX, FightClub or Stadium Goods.
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Yes. Shopify allows merchants to build beautiful online stores and sell directly to customers. Plus, Shopify merchants can sell their sneakers directly on marketplaces like Instagram and Facebook — the channels where their buyers shop — with social channel integrations.
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To determine the best price for your sneakers, add up the costs of bringing your product to market. After that, research the potential profit margins for the types of sneakers you wish to sell. Are they made by popular brands such as Air Jordan or Yeezy? Are the sneakers limited edition with only a few numbers available?
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Nice Kicks is an excellent example of a store created using Shopify that focuses on popular brands that “sneakerheads” would want to buy. Another example can be found in startup fashion brand Allbirds that uses the Shopify platform to help run its omni-channel marketing and sales strategy.
Scale your sales
Powerful apps
Showcase your sneakers with professionally edited photos or build customer loyalty with rewards programs. With over 6,000 options in the Shopify App Store, you can customize your store experience and test for success.
Sell everywhere
Sell your sneakers online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.



Scalable pricing plans
For sneaker businesses at every stage and size
Basic
Best for new ecommerce businesses with occasional in-person sales
Shopify
Best for growing businesses selling online or in-store
Advanced
Best for scaling businesses that require advanced reporting
Starting a different type of business?
Learn how Shopify can help you start, run, and grow your business—no matter what you sell.
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