Multi-channel ecommerce

Sell everywhere your customers buy

Launch and optimize sales channels across marketplaces, mobile, social, and in real life

Uri Minkoff, CEO and Co-Founder at Rebecca Minkoff

“What we loved about Shopify Plus is how easy it is for everyone in the organization to interact with the platform. It’s a lot less complicated and geared toward mobile-first enterprise ecommerce with social and mobile payments built right in.”

Uri MinkoffCEO and Co-Founder at Rebecca Minkoff

Simplified expansion

Get multi-channel ecommerce software without complication

It shouldn’t be complicated to expand your reach. Multi-channel ecommerce brings native selling to marketplaces, social media, messaging apps, online communities and in real life. Shopify Plus removes the challenge of managing this complexity by optimizing multi-channel campaigns on the frontend - and orders, inventory, and fulfillment on the back.

With over 20 channels, Shopify Plus makes multi-channel simple for you and your customers.


Connect with your customers

How does a multi-channel ecommerce platform strategy thrive?

Anywhere commerce begins onsite with a backend built to scale automatically and meant-for-mobile storefronts optimized from the ground up.

Offsite, multi-channel brands prioritize five areas, each of which integrate with Shopify Plus natively as well as through our ecosystem of apps, Partner Solutions, and API:

Social media
Online store
In real life
Berly Isaak, Head of Global Marketing at LeSportsac

“It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.”

Berly IsaakHead of Global Marketing at LeSportsac

Marketplaces and beyond

Amazon, eBay, and native social selling for maximum reach

List your products natively on the world’s largest marketplaces and social platforms. Enable instant purchases through Facebook, Instagram, messaging apps, Pinterest, and more. Sync prices, orders, inventory, and fulfillment all from a single hub.

Shopify Plus’ multi-channel software lets you integrate directly within your dashboard, use marketplace apps, or enlist the help of a Technology Partner.


Meant-for-mobile ecommerce from the ground up

Your store will look beautiful and be optimized to drive sales across all devices. Craft mobile-first customer journeys by offering responsive storefronts, customized checkouts, and automatic discounting.

Make mobile payments easy with over 100 gateways, including PayPal, Apple Pay, Amazon Pay, Google Pay, and Shopify Pay’s exclusive one-field checkout.

“Our mobile conversion rate more than doubled. Cutting the path to purchase makes for an optimal user experience.”

Blake PinskerDirector of Brand Marketing at MVMT Watches

In real life

From pop-up shops to live events, bring your brand to life

Take your store anywhere and still manage inventory, orders, and customer data on a single backend with Shopify’s universal POS.

Create immersive, end-to-end shopping experiences without the cost or commitments of traditional retail. Connect directly with customers. Test new products and markets. Drive demand during peak buying seasons.

Nate Checketts, Rhone Co-Founder and CEO

“You don’t need an ecommerce or a retail strategy, you need a commerce strategy. To say we’re all in on Shopify Plus is an understatement. It allows us to focus on building a product rather than building an ecommerce site.”

Nate CheckettsRhone Co-Founder and CEO


Sell directly to high-volume customers with our multi-channel ecommerce solution

Wholesale doesn’t have to be hard. The Shopify Plus Wholesale channel enables you to easily expand your business by creating a self-service storefront to sell B2B.

Offer customized price lists through a self-guided buying experience that frees you of traditional time-consuming wholesale order management. Automatically generate a mobile-responsive wholesale storefront using your existing store data and business integrations, and manage your B2C and B2B businesses from one admin.

Learn more about the Wholesale ecommerce channel

“The Wholesale channel is allowing us to grow quicker than expected.”

James BrooksFounder and CTO of Elephant Pants

The future of commerce starts here

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