Headless commerce

Your brand and checkout. Anywhere.

Make the digital world your storefront with custom commerce that fits your business.

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InkboxGrassrootsKoalaRothys

The world’s most innovative brands use Shopify Plus for headless commerce.

Anywhere commerce

Keep up with consumer and retail trends.

Trends change as fast as the technology that powers them. Your development team needs the freedom to work in parallel as they update your storefronts. And your commerce solution needs the flexibility to connect today’s platforms with tomorrow’s technology.

Headless commerce separates your front-end design from your back-end infrastructure, empowering you to publish to and from virtually any platform. Instantly.

Suddenly, any screen is a billboard for your brand. And any device is a checkout for your products. Headless commerce is anywhere commerce.

The Grassroots website on both desktop and mobile

Customer experience

Design a seamless customer experience.

Headless commerce gives you full creative control across all your touchpoints for a cohesive customer experience. Powered by the Shopify Plus commerce engine, you can plug in all your business tools and systems to create custom storefronts as expressive as your brand. And without needing to replatform your content management system, you save time, money, and development resources.

We wanted the best user experience for our customers. The progressive web app significantly increased our mobile average order value. With the increase in revenue, we support our sustainability efforts.

Cody HopkinsFounding farmer and CEO, Grass Roots Farmers’ Cooperative

Scale

Go to market faster with the power to scale.

Build your brand with a commerce solution that grows with your business needs.

  • Engage customers through innovative and creative storefronts, like kiosks, billboards, smart mirrors, wearables, and vending machines
  • Experiment with agile marketing and A/B testing to update your campaigns on the fly
  • Accelerate your site performance with a progressive web app that responds like a native mobile app

Customization

Discover endless ways to customize.

Design personalized shopping experiences as unique as your customers. Show you know your fans with content tailored just for them.

  • Express your brand through a fully customizable storefront or a progressive web app with Shopify Storefront API or JavaScript SDK
  • Create a beautiful front-end experience for web, mobile, gaming, or any platform with Shopify SDKs
  • Deliver highly personalized experiences to each customer segment, based on the criteria you choose

Find out how Koala uses a flexible headless architecture.

Read the article

Control

Control the way you sell.

Create sales opportunities that work with any device or platform, integrated with any business tool.

  • Integrate all the systems your business counts on, like your ERP, PIM, CRM, CMS, or design framework
  • Speak your own development language
  • Deliver content like products, reviews, or recommendations to any platform with the Shopify Storefront API

Speed

Move at the speed of your ideas.

Respond to consumer trends faster through more efficient development cycles.

  • Work simultaneously on front-end and back-end development, or on the same files across multiple sites, in any programming language
  • Make quick updates to comply with third-party operating systems without needing to reboot your system

Shopify Plus APIs and SDKs

Create shopping moments that sell.

Front-end freedom

Bring your brand strategy to life with a custom storefront through Shopify JavaScript SDK.

Learn how to power web commerce

Branded mobile app

Connect with shoppers through a native iOS or Android app optimized for mobile commerce with Shopify Mobile Buy SDK.

Learn how to power mobile commerce

Commerce without borders

Create intuitive shopping experiences on any device or platform with Shopify Storefront API.

Learn how to power commerce anywhere

Future-proof your brand with headless commerce.

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