LoyaltyLion

About

Business description

LoyaltyLion accelerates growth for Shopify brands by turning more one-time shoppers into loyal customers. With 12 years of experience and 100% focus on loyalty, we launch rewards programs as unique as the brands we work with. 

Represent switched to LoyaltyLion because their impressive growth journey required a loyalty platform that could seamlessly integrate with Shopify and other Shopify partners and directly support their exclusive VIP community approach.

Today, 19.6% of total revenues come from loyalty program members. Those members have a 4x higher lifetime value and purchase 3.4x as often.

Never Fully Dressed’s team wanted to reward their loyal customers and build a stronger foundation with their new customers. Thanks to their unique combination of financial and experience-based rewards, NFD generates 32% of its total revenue from its loyalty program membe. They have also increased their member spend by 59% increased their repeat purchase rates by 64%.

The success of Bare Minerals’ loyalty program provided a great foundation for designing Laura Mercier’s approach. By incentivizing engagement through exclusive access and rewards, they established two loyalty programs that resonated really well with their audiences. Loyalty customers spend 15% more compared to sitewide average, and the new program has driven a 400% increase in redemption.

The INKEY List recognized it was time to shift their focus to retention. They needed a reliable platform that could match the speed of their expansion, while helping them build a better understanding of their customer base. 

The INKEY Insider program launched in 2022 and 58% of the brand’s total revenue is driven by the program. Redeeming INKEY Insider members have a 3.4x higher LTV. 

Oh Polly built an integrated loyalty page, highlighting the exclusive perks available to Oh Polly Rewards members. The Oh Polly Rewards program drives 18% of the brand’s total revenue. Platinum tier members spend nearly 9x as much as Bronze tier members, and purchasing 6x more often. The loyalty program has also driven 72k social followers and over 500k newsletter signups in 12 months.