Many web designers and developers seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.
Although personalization can improve conversions by almost eight per cent, all too often it becomes an obsession at the detriment of other considerations.
In this blog post, we discuss three things you should consider before rushing into creating a personalized experience for your users:
- Is personalization a top priority for your users?
- Does personalization damage usability and relevance of the ecommerce site?
- Is personalization a solid financial investment?