45 search results for “Paul Boag”

When Should You Personalize The Ecommerce Experience?

When Should You Personalize The Ecommerce Experience?

personalizing ecommerce: email

Many web designers and developers seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.

Although personalization can improve conversions by almost eight per cent, all too often it becomes an obsession at the detriment of other considerations.

In this blog post, we discuss three things you should consider before rushing into creating a personalized experience for your users:

  • Is personalization a top priority for your users?
  • Does personalization damage usability and relevance of the ecommerce site?
  • Is personalization a solid financial investment?

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Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce

Chances are, you have read an article saying you must specialize as a web designer to survive. This seems to have become the mantra of the modern web movement. But why is that the case? And what should you specialize in?

There is a lot about ecommerce that makes it an attractive area to choose. Paul Boag walks us through the reasons why focusing on ecommerce can be beneficial to your business.

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You’re Nothing Special: How to Stand Out in a Crowded Marketplace

You’re Nothing Special: How to Stand Out in a Crowded Marketplace

How to stand out in a crowded marketplace: Email

With so many web designers and agencies out there, how do you stand out from the crowd? Paul Boag discusses the tough reality that there are thousands of agencies out there, just like yours, and delves into how to really differentiate your business from the masses.

In this article you will learn:

  • Three tactics to set your web design agency apart.
  • How to implement these tactics.
  • Why you should stop obsessing over your website.

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Why You Should Add a Content Strategist to Your Design or Development Team

Why You Should Add a Content Strategist to Your Design or Development Team

Add a Content Strategist to Your Design or Development Team

Even though many folks think of content as text and maybe images, in reality this is far from true. Content refers to the entirety of the experience a prospect or existing customer has on a website. It only makes sense for content strategy to play a vital role alongside design and development in helping to propel businesses forward.

Here's how a content strategist can help designers and developers improve their business offerings. 

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14 Image Tools for Web Developers in 2017

14 Image Tools for Web Developers in 2017

Image tools for web developers 2017

Images are often the most important elements on a page, meaning it’s crucial that developers make careful judgements when working with images for clients. Whether you’re creating visuals from scratch, or are editing existing images, there’s an ever increasing range of tools that can help you work with images.

In this article you will learn:

  • Which tools to use for reducing site loading time.
  • How to edit images for best use on the web.
  • Where to find artists if you want to outsource your design requirements.

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Freelancing 101: How to Market a Small Business

Freelancing 101: How to Market a Small Business

small business marketing

As a freelancer or small agency, you need to balance many different tasks. One of the most important of these is marketing. And as a small business, there are some unique ways you can market yourself and grow your clientele.

In this article, you'll learn:

  • Ten actionable ways to start marketing successfully
  • How industry leaders look at small business marketing
  • How being a small business gives you an edge

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6 Tips for Crafting Great Web Copy That Converts

6 Tips for Crafting Great Web Copy That Converts

 

Copy writing for web design

Let’s cover a few strategies that will help you establish the discipline and mindset for crafting great copy – along with how, as always, testing is your friend. Whether you run your own ecommerce shop or you’re a consultant helping to maximize conversions for online retailers, the tips below will help you build trust and more effectively communicate the value of your products and services to your customers.

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