As a freelancer or agency, adding branding to your service roster can create incredible opportunities, and increase both your income and your fundamental client knowledge.
Understanding your client’s brand is also crucial, as well as creating assets and campaigns that resonate with your client’s audience. But have you taken a good look at your own brand lately?
In today's article, we explore a variety of topics related to branding, including:
- The importance of branding
- How to develop a consistent tone and voice
- Branding exercises you can run with clients