45 search results for “Paul Boag”

How to Build Usability Testing Into Everything You Do

How to Build Usability Testing Into Everything You Do

Usability testing 2017

We all know we should do usability testing, but many of us struggle to find the time and budget. So how can we make it happen as a regular part of our workflow? This article addresses the issues of time, money, and the challenge of convincing clients.

In this article you'll find:

  • How to make the case for usability testing to your clients. 
  • How usability testing can be low-cost and quick.
  • Tool suggestions for when you're creating usability tests.

Continue reading

How to Convince Others of Your Design Direction

How to Convince Others of Your Design Direction

How to convince others of your design: Email

Selling a client or colleague on a design can be challenging, especially when opinions get added into the mix. Paul Boag shares some techniques to help you coast through design-approval when pitching your design to colleagues or clients.

In this article you will learn approval techniques in each of the following design stages:

  • Before you start designing at all.
  • When you're ready to present your design.
  • Post-design presentation. 

Continue reading

The Ultimate Secret to Increasing Your Online Conversion Rate

The Ultimate Secret to Increasing Your Online Conversion Rate

Increasing your online conversion rate

Those who run ecommerce sites obsess over conversion rates. They are always looking for the latest trick or technique. 

There is no doubt that persuasion and traffic generation techniques do matter, but underlying all that cleverness is a much more fundamental technique to increase your site's conversion rate: Just make the shopping experience easy.

In this article you will find:

  • Techniques to make the shopping experience easy
  • How ecommerce businesses undermine ease-of-use
  • The "Do"s and "Don't"s of user experience referencing real examples

Continue reading

How to Use Psychology to Shape Your Ecommerce Success

How to Use Psychology to Shape Your Ecommerce Success

Psychology to shape ecommerce success: Email

Understanding exactly what influences our purchasing decisions is an important skill. This is especially true when designing and running ecommerce websites, yet psychology is an often overlooked discipline among digital professionals.

In this article you will learn how to:

  • Position your products using psychology
  • Encourage action through psychological triggers
  • Appropriately use psychology to guide purchase decisions without manipulation

Continue reading

When Should You Personalize The Ecommerce Experience?

When Should You Personalize The Ecommerce Experience?

personalizing ecommerce: email

Many web designers and developers seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.

Although personalization can improve conversions by almost eight per cent, all too often it becomes an obsession at the detriment of other considerations.

In this blog post, we discuss three things you should consider before rushing into creating a personalized experience for your users:

  • Is personalization a top priority for your users?
  • Does personalization damage usability and relevance of the ecommerce site?
  • Is personalization a solid financial investment?

Continue reading

The Secret to Persuading Clients to Hire Your Design Firm

The Secret to Persuading Clients to Hire Your Design Firm

The Secret To Persuading Clients: Email

More than anything, establishing trust is the key to getting hired.

If you don’t trust the person you are buying from, then you will not buy. It doesn’t matter how good the price is, or how impressive their offering

But how do you persuade clients to trust you?

In this article, you'll learn:

  • Why you shouldn't fear honesty
  • How to foster trust through relationship building
  • What to show clients to demonstrate your trustworthiness

Continue reading

The Case for Continual Development: The New Way to Approach Ecommerce

The Case for Continual Development: The New Way to Approach Ecommerce

Continual Development in Ecommerce Design - Email

To be successful, web designers and developers need to look beyond simple, fixed scope projects and begin advocating for continual development in all ecommerce projects — but where can they start?

In this blog post, Paul Boag, author of Digital Adaptation, offers techniques to help:

  • Challenge the ecommerce project status quo
  • Launch Minimum Viable Products for clients
  • Focus business models on continual development

Find out how you can use these strategies to ensure your projects and pocketbook continue to grow.

Continue reading

Streamline Your Ecommerce Experience With The Laws of Simplicity

Streamline Your Ecommerce Experience With The Laws of Simplicity

Laws of Simplicity for ecommerce - email

Too often, ecommerce designs become cluttered with elements that distract customers from ordering a product. Why? Because designers are distracted by secondary objectives, like measuring the success of marketing campaigns.

To counteract this problem, Paul Boag has created three simple questions you can ask of every element within your ecommerce design. The insight you receive from these questions will streamline your client's sales process and focus their site on its job of selling products.

Continue reading

Grow your business with the Shopify Partner Program

Learn more