45 search results for “Paul Boag”

The Secret to Persuading Clients to Hire Your Design Firm

The Secret to Persuading Clients to Hire Your Design Firm

The Secret To Persuading Clients: Email

More than anything, establishing trust is the key to getting hired.

If you don’t trust the person you are buying from, then you will not buy. It doesn’t matter how good the price is, or how impressive their offering

But how do you persuade clients to trust you?

In this article, you'll learn:

  • Why you shouldn't fear honesty
  • How to foster trust through relationship building
  • What to show clients to demonstrate your trustworthiness

Continue reading

The Ultimate Secret to Increasing Your Online Conversion Rate

The Ultimate Secret to Increasing Your Online Conversion Rate

Increasing your online conversion rate

Those who run ecommerce sites obsess over conversion rates. They are always looking for the latest trick or technique. 

There is no doubt that persuasion and traffic generation techniques do matter, but underlying all that cleverness is a much more fundamental technique to increase your site's conversion rate: Just make the shopping experience easy.

In this article you will find:

  • Techniques to make the shopping experience easy
  • How ecommerce businesses undermine ease-of-use
  • The "Do"s and "Don't"s of user experience referencing real examples

Continue reading

The User Experience Delusion

The User Experience Delusion

The UX Design Delusion

It is time for us to redefine what it means to design a user’s experience. That starts with us redefining what design is. Too often we see design as pushing pixels and making interfaces. But as we all know, good design is about so much more. Sometimes an interface is the right answer; sometimes a sensor. But more often than not, it is establishing a new process or forming a new team.

 

Continue reading

UX Designers: Are You Focusing Too Heavily on Creating a Beautiful UI?

UX Designers: Are You Focusing Too Heavily on Creating a Beautiful UI?

 ux designers beautiful ui 2017 email

Designers love to make things useful, and the ecommerce websites they build are no exception. But if you call yourself a UX designer, you need to think beyond the edge of the screen.

In this article, we’ll look at three areas of ecommerce you should consider if you want to position yourself as a UX designer. Areas that a UI designer would consider outside of their responsibility, but that clients desperately need help addressing.

These areas are:

  • Top-notch communication.
  • Removing risk.
  • Offering outstanding customer service.

Continue reading

What Are Design Sprints and Should You Be Running Them?

What Are Design Sprints and Should You Be Running Them?

design sprint

Lately, there has been a lot of buzz around the concept of a design sprint, a five-day process for coming up with actionable solutions for your projects. But how exactly do design sprints work, and should you be running them at your business? In this post, you'll learn:

  • How to run a design sprint
  • The benefits and challenges of design sprints
  • What lessons you can take away from the concept of design sprints

Continue reading

When Should You Personalize The Ecommerce Experience?

When Should You Personalize The Ecommerce Experience?

personalizing ecommerce: email

Many web designers and developers seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.

Although personalization can improve conversions by almost eight per cent, all too often it becomes an obsession at the detriment of other considerations.

In this blog post, we discuss three things you should consider before rushing into creating a personalized experience for your users:

  • Is personalization a top priority for your users?
  • Does personalization damage usability and relevance of the ecommerce site?
  • Is personalization a solid financial investment?

Continue reading

Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce Design

Why You Should Specialize in Ecommerce

Chances are, you have read an article saying you must specialize as a web designer to survive. This seems to have become the mantra of the modern web movement. But why is that the case? And what should you specialize in?

There is a lot about ecommerce that makes it an attractive area to choose. Paul Boag walks us through the reasons why focusing on ecommerce can be beneficial to your business.

Continue reading

Grow your business with the Shopify Partner Program

Learn more