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Announcing Unite 2017: Shopify’s Partner and Developer Conference

Announcing Unite 2017: Shopify’s Partner and Developer Conference

Announcing Unite 2017: Email

Today, we’re proud to announce Unite 2017, Shopify’s Partner and Developer Conference. 

Devoted to those who build amazing things on the Shopify platform, Unite will once again bring together app developers, theme designers, web designers, and marketing professionals for two full days of learning and collaborating

Learn how you can be a part of Unite 2017.

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Announcing Unite 2018: Shopify’s Partner and Developer Conference

Announcing Unite 2018: Shopify’s Partner and Developer Conference

announcing unite 2018

Today, we’re thrilled to announce that tickets for Shopify Unite 2018 are on sale. Our third annual partner and developer conference is bigger and better than ever, and will take place over three days this year, from May 7 to 9 in Toronto, Canada.

If you’re an app developer, agency owner, freelancer, or Plus Partner, this conference is for you. Don’t miss out!

In this article, we’ll cover:

  • What’s in store for you at Unite 2018.
  • A recap of last year’s conference.
  • How 7 partners found collaboration at Unite, and walked away with new working relationships that changed their businesses for the better.

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Can’t Make Unite? Join Us on the Livestream

Can’t Make Unite? Join Us on the Livestream

Unite Livestream: 2016

Shopify Unite 2018

Tickets for Unite 2018 are sold out! In the coming weeks, we’ll have more information on how you can take part virtually in Shopify’s third annual Partner and Developer Conference, running May 7-9. In the meantime, join our ticket waitlist or relive the magic of last year’s conference.

Watch last year's keynotes

Family obligations? Planned a trip to Machu Picchu? Maybe you’re finalizing a life-changing deal with an important client? (If that’s the case, congratulations!)

Whatever is keeping you from attending Shopify’s first-ever Partner and Developer Conference, you are in luck.

Unite is now officially sold out, but due to overwhelming demand from our partner community, we’ve decided to livestream all of our main stage events.

That means that from the comfort of your office or home, you can listen in on keynote speeches from Shopify CEO Tobi Lütke and COO Harley Finkelstein, and be a part of important product announcements.

The livestream has now concluded

Join in from afar

The overarching goal of this conference is to start a conversation around what the future of commerce looks like with you, our partner community.

And while hundreds of you are set to take part in person, we know there are so many more who can’t make it. So, if we can’t get you all in one room, we’ve decided to at least get you in a virtual one.

Whether online or in real life, you’ll hear insights, highlights, and a vision of where Shopify sees itself in the future.

Now, Unite will truly bring together the partner community that makes Shopify great.

What’s in it for me?

The Unite Partner and Developer Conference happening March 22-23 in San Francisco is the first of its kind for Shopify.

This conference will be a chance for designers, developers, and marketing professionals to come together with our team and take part in two days of interactive workshops and keynote presentations, where we’ll reveal exclusive details about the future of our platform.

It’s the first time Shopify leaders will share their vision for the company with partners. And not only will you learn about what Shopify is building for merchants, partners, and developers, you’ll also get a truly unique opportunity to connect with other partners and form relationships with like-minded entrepreneurs.

The details

Tune in on Tuesday, March 22 from 10:00AM to 12:30PM PDT to watch all of the Main Stage events at Unite.  Interested in a specific track presentation? We’ll share the recordings of the track sessions after the conference, so stay tuned for more information.

Also, be sure to keep up-to-date on all the biggest news coming out of Unite on the Shopify Web Design and Development Blog. We’ll also share all the stories, fun, and photos from the conference live on Facebook and Twitter (don’t forget to use #ShopifyUnite).

Need a reminder? Add Unite’s livestream date and time to your calendar (Gmail or iCal).

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Every API We Announced at Shopify Unite 2019

Every API We Announced at Shopify Unite 2019

Whether it’s to empower merchants to edit orders, customize their fulfillment processes, or tell better brand stories, the APIs launched at this year’s Shopify Unite are plenty and powerful.

To help you make sense of it all, we’ve put together a high level view of every new or updated API announced at this year’s partner and developer conference.

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Everything You Need to Prepare for Black Friday and Cyber Monday

Everything You Need to Prepare for Black Friday and Cyber Monday

Black Friday and Cyber Monday: Email

There are lots of different ways you can “prepare” your clients, and yourself, for Black Friday/Cyber Monday this holiday season.

So instead of trying to cover the many different ways you can get ready for the busiest buying weekend of the year, we’ve curated a list of articles from our archives that cover everything you need to know. You'll learn:

  • Web design tricks to spruce up your client's site
  • Email marketing hacks for the season
  • How to make the most of holiday traffic spikes
  • What financial prep you can do in advance

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Expert Advice for Branding Your Shopify App

Expert Advice for Branding Your Shopify App

Branding your Shopify App: 2016

Ajo Fod has a unique app with a common problem.

“It is really hard to build something that people have not seen before, that they have not heard of before,” the app developer explained.

It’s even tougher to sell.

A San Francisco-based app developer, Fod launched his dynamic pricing app Quant Price this past January. And while he’s managed to garner some impressive results from the few clients he’s accumulated, his largest challenge remains how best to explain what his sophisticated app does, and why it’s valuable to merchants.

You might also like: Marketing Your Shopify App: The App Listing Page

Quant Price: not a quirky concept

“Dynamic pricing is a really big deal and not that many people look at it that way,” Fod explained.

Unlike traditional fixed pricing methods, dynamic pricing (also called real-time pricing) is the process of determining a product’s value in commercial transactions in a fluid manner, depending on current market conditions.

“Everyone has heard of dynamic pricing at Uber with their surge pricing. Almost everyone has experienced dynamic pricing with the big airline ticket pricing,” Fod added. “This concept is now gaining wider traction.”

Fod says he started looking at how ecommerce merchants priced their products and realized there often wasn’t enough accurate data to back-up how they chose product prices.

“I realized that [merchants] were using hacks to price their Stock Keeping Units (SKUs).”

Enter Quant Price, a dynamic-pricing app that uses controlled A/B testing to determine the most profitable price for merchant products. The goal is to maximize revenue by finding the price customers are willing to pay, but that also yields the most profit.

Using AI technology, the app can also increase revenue by intelligently offering discounts when it’s likely to affect a customer’s purchasing decision. The AI learns from past buyer behavior and cookies set on the user’s browser.

“It turns out that some people need a lower price to buy, while others will buy regardless of the discount. The price sensitivity information from the A/B price-test helps us predict which users need a discount to buy.”

The dilemma

While Fod has seen his app help merchants increase revenue by 25% to 45%, he’s still finding it tough to gain momentum.

The app’s concept is popular with large companies, but often small-to-medium sized ecommerce businesses are not as familiar. And because Quant Price requires a certain-size merchant to produce results quickly, due to the amount of data needed, it can make finding the right clients a challenge.

It all boils down to successful branding, a tool that can make all the difference, yet is a common challenge for many app developers.

You might also like: Marketing Your Shopify App: Networking and Partnerships

Advice from app pros

With Fod’s dilemma in mind, we turned to a few app developers who have proven successful at branding their apps and asked them to give us their best advice.

Here’s what they had to say:

Branding your Shopify App: Swell RewardsThe app dev: Josh Enzer, CEO of Swell.

His cred: Swell Rewards is an app that helps merchants install a highly customizable rewards and referral program on Shopify stores. Swell launched the rewards app seven months ago and is already one of Shopify’s top four marketing apps (a competitive category).

His advice: “It may sound counterintuitive, but make the app tile and ‘hover’ description feature-focused – communicate exactly what the app does in a very small window, and don't add any fluff until the app description. This was a huge learning lesson for us at the beginning; we wanted to sound sophisticated, and so we called Swell a ‘customer retention platform’ (and stuck to it for a while). That sounds nice, but is completely meaningless to a merchant in search of add-ons for their store. App developers can use the app description to elaborate on the benefits the app provides, but we've found that oftentimes, merchants are in search of something specific enough that just clearly articulating features is enough to get them to say, ‘Yep, that's what I need!’”

Branding your Shopify App: Stitch LabsThe app dev: Jake Gasaway, co-founder of Stitch Labs.

His cred: As one of Shopify’s top four inventory apps, Stitch Labs provides handy tools for merchants that allow them to spend less time managing their inventory.

His advice: “Think like a business owner. A business owner will likely not care about the technical intricacies behind your app – they want to know what problem it’s going to solve for them. Solution-oriented messaging will grab a business owner’s attention much faster than detailed feature descriptions. Also, discuss how you’re solving a unique problem: If you’re re-creating a ‘better, faster’ version of something that already exists, people might still tend to choose reputation or brand name over an unknown app. Focus your messaging on the unique problem(s) your app was designed to solve.”

Branding your Shopify App: LimeSpotThe App Dev: Bob Bell, CEO of LimeSpot.

His cred: LimeSpot’s latest app was published in January and is already one of Shopify’s top sales apps (another very competitive category).

His advice: “Be prepared to pivot. Your initial design and functionality might not be exactly what your clients want or need. Entrepreneurs often fall in love with their own ideas. In some ways you need to, because of the sacrifice that you make in order to make it a go. That said, just because it’s your idea and you’ve spent a bunch of time, with a bunch of smart people, coming up with it, doesn’t mean that it is the right idea. Rarely is what you envision fully baked the first time, and frankly it shouldn’t be. You need to be prepared to pivot and learn from the market and your clients. We pivoted at least twice to get to what we now have. That doesn’t mean that we completely abandoned our idea, even though sometimes that is the correct course of action, but we significantly altered our course based on what we learned along the way. You need to challenge your decisions every step of the way.”

These are just some of the tips that can help app developers better brand their product. Did we miss some vital advice? Tell us in the comments section below.

You might also like: Marketing Your Shopify App: The Details We Overlook

Want to learn more about building apps for Shopify? Check out our comprehensive list of articles on Shopify App Development and the Shopify API.

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