One of the biggest reasons for a poor conversion rate is that a website receives the wrong kind of visitor. This is because too often digital marketing is measured by the amount of traffic it drives, rather than the quality of that traffic.
In this post, you will learn:
- How to identify and remove failing channels
- How to carefully consider who you want to target and tailor your marketing to
- How to know where your site sits in the user journey, so you drive people to the site at the right time