45 search results for “Paul Boag”

How to Avoid Messing Up That Crucial Pitch Meeting

How to Avoid Messing Up That Crucial Pitch Meeting

pitch meeting

Imagine it: a prospective client makes contact with you because they're interested in your services. But first, they want you to come in and pitch your approach. You're no professional salesperson—so what can you do to get ready for an excellent pitch meeting?

In this article, you'll learn:

  • The homework you should do in preparation for your pitch
  • How to give a great presentation
  • How to deal with the discussion and questions that will follow your pitch

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Selling a UX Design Process That Ensures Results

Selling a UX Design Process That Ensures Results

ux design process

So many web projects fail. Believe it or not, it is rare for this to happen because of incompetence. Most of the teams working on these projects know what they're doing, but circumstances constrain the way they work.

Approaching projects with an iterative process can help ensure you end with positive results.

In this article, we'll cover:

  • How clients expect projects to happen
  • Why digital projects are different than building products
  • How to adopt and sell an iterative approach for your projects

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What Are Design Sprints and Should You Be Running Them?

What Are Design Sprints and Should You Be Running Them?

design sprint

Lately, there has been a lot of buzz around the concept of a design sprint, a five-day process for coming up with actionable solutions for your projects. But how exactly do design sprints work, and should you be running them at your business? In this post, you'll learn:

  • How to run a design sprint
  • The benefits and challenges of design sprints
  • What lessons you can take away from the concept of design sprints

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The Pivotal Role of User Experience Design in Brand Building

The Pivotal Role of User Experience Design in Brand Building

user experience design

The way brands are built has changed forever, and we need to help our clients understand that. In our new digital reality, the amplified voice of the customer can just as quickly energize a brand as it can destroy it.

In this post, you'll learn:

  • Three ways that good user experience design helps keep your clients' customers happy.
  • Simple ways you can implement good user experiences for your clients.
  • Why helping your clients provide excellent customer service is a priority. 

 

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10 Apps to Boost Your Content Marketing Efforts

10 Apps to Boost Your Content Marketing Efforts

content marketing

Promoting yourself and your services is like going to the gym. You know you should do it, but somehow it always feels like too much effort. But blogging, social media updates, and other forms of content marketing are essential for attracting new clients and spreading reputation.

So how do you find the time and inspiration to produce regular content? The answer lies in part with having the right set of tools.

In this article, we’ll cover:

  • Why managing and promoting your content is vital to success.
  • Ten tools to help share your services and brand.
  • How to find inspiration, improve and promote your content, and monitor your success.

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UX Designers: Are You Focusing Too Heavily on Creating a Beautiful UI?

UX Designers: Are You Focusing Too Heavily on Creating a Beautiful UI?

 ux designers beautiful ui 2017 email

Designers love to make things useful, and the ecommerce websites they build are no exception. But if you call yourself a UX designer, you need to think beyond the edge of the screen.

In this article, we’ll look at three areas of ecommerce you should consider if you want to position yourself as a UX designer. Areas that a UI designer would consider outside of their responsibility, but that clients desperately need help addressing.

These areas are:

  • Top-notch communication.
  • Removing risk.
  • Offering outstanding customer service.

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