45 search results for “Paul Boag”

How Driving Quality Traffic Will Boost Conversion

How Driving Quality Traffic Will Boost Conversion

One of the biggest reasons for a poor conversion rate is that a website receives the wrong kind of visitor. This is because too often digital marketing is measured by the amount of traffic it drives, rather than the quality of that traffic.

In this post, you will learn:

  • How to identify and remove failing channels
  • How to carefully consider who you want to target and tailor your marketing to
  • How to know where your site sits in the user journey, so you drive people to the site at the right time

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How to Avoid Messing Up That Crucial Pitch Meeting

How to Avoid Messing Up That Crucial Pitch Meeting

pitch meeting

Imagine it: a prospective client makes contact with you because they're interested in your services. But first, they want you to come in and pitch your approach. You're no professional salesperson—so what can you do to get ready for an excellent pitch meeting?

In this article, you'll learn:

  • The homework you should do in preparation for your pitch
  • How to give a great presentation
  • How to deal with the discussion and questions that will follow your pitch

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How to Build Usability Testing Into Everything You Do

How to Build Usability Testing Into Everything You Do

Usability testing 2017

We all know we should do usability testing, but many of us struggle to find the time and budget. So how can we make it happen as a regular part of our workflow? This article addresses the issues of time, money, and the challenge of convincing clients.

In this article you'll find:

  • How to make the case for usability testing to your clients. 
  • How usability testing can be low-cost and quick.
  • Tool suggestions for when you're creating usability tests.

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How to Convince Others of Your Design Direction

How to Convince Others of Your Design Direction

How to convince others of your design: Email

Selling a client or colleague on a design can be challenging, especially when opinions get added into the mix. Paul Boag shares some techniques to help you coast through design-approval when pitching your design to colleagues or clients.

In this article you will learn approval techniques in each of the following design stages:

  • Before you start designing at all.
  • When you're ready to present your design.
  • Post-design presentation. 

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How to Use Psychology to Shape Your Ecommerce Success

How to Use Psychology to Shape Your Ecommerce Success

Psychology to shape ecommerce success: Email

Understanding exactly what influences our purchasing decisions is an important skill. This is especially true when designing and running ecommerce websites, yet psychology is an often overlooked discipline among digital professionals.

In this article you will learn how to:

  • Position your products using psychology
  • Encourage action through psychological triggers
  • Appropriately use psychology to guide purchase decisions without manipulation

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Is Your Mental Model a Confusing Mess to Users?

Is Your Mental Model a Confusing Mess to Users?

mental model

A mental model is your understanding of how the world works based on your own personal experiences. This set of assumptions can influence how you present information. When your users have a different mental model than you, this can lead to misinterpretations.

In this post, you will learn:

  • The impact mental models can have on the products you build
  • How you can use card sorting to replicate your users’ mental models
  • How to validate your choice of terminology and design to connect with users

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Selling a UX Design Process That Ensures Results

Selling a UX Design Process That Ensures Results

ux design process

So many web projects fail. Believe it or not, it is rare for this to happen because of incompetence. Most of the teams working on these projects know what they're doing, but circumstances constrain the way they work.

Approaching projects with an iterative process can help ensure you end with positive results.

In this article, we'll cover:

  • How clients expect projects to happen
  • Why digital projects are different than building products
  • How to adopt and sell an iterative approach for your projects

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Streamline Your Ecommerce Experience With The Laws of Simplicity

Streamline Your Ecommerce Experience With The Laws of Simplicity

Laws of Simplicity for ecommerce - email

Too often, ecommerce designs become cluttered with elements that distract customers from ordering a product. Why? Because designers are distracted by secondary objectives, like measuring the success of marketing campaigns.

To counteract this problem, Paul Boag has created three simple questions you can ask of every element within your ecommerce design. The insight you receive from these questions will streamline your client's sales process and focus their site on its job of selling products.

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