How to Find your First Shopify Client and Build a Sales Funnel

The fear of financial instability and dry spells haunts almost all freelancers and agencies. 

After all, working with current clients and consistently marketing your services while acquiring new projects is not an easy feat. 

But what if there was a way to put your lead generation process on autopilot? 

This is exactly what a sales funnel can do for you. 

Put simply, a sales funnel is the path your prospects take through your online assets like website, landing page, or social media profiles before converting.

An effective, optimized, and well-thought sales funnel can get leads into your pipeline consistently—meaning you’ll never have to worry about client acquisition or dry spells again. 

Moreover, through your sales funnel, you’re more likely to get prospects who have done their research and want to work specifically with you. This makes onboarding and working together a lot smoother—if everything works out well for both parties. 

Now, as lucrative as it sounds, building a sales funnel requires experience and time, but we’ve simplified it for you here.

In this article, we’ll dive into how to get clients and build a sales funnel for your business to create a consistent client base.

5 ways to find your first Shopify client

  1. Sign up on prominent freelancing platforms
  2. Create a well-crafted landing page
  3. Develop a strategy to drive traffic to the landing page
  4. Engage your audience with educational content
  5. Optimize your sales funnel for conversions and set up calls

1. Sign up on Prominent Freelancing platforms

The demand for Shopify-related services is growing, and more merchants are looking for developers, designers, marketers, or agencies with e-commerce experience, especially Shopify.

As an agency or freelancer, the quickest way to bag your first project and get the ball rolling is through freelance marketplaces, like Upwork,, Toptal, etc.

These freelancing platforms have an abundance of projects where you can bid on the ones which align with your interests, experience, and pricing. Here's what you need to do:

  • Create an impressive profile on any 2 or 3 of these platforms. It can take a while to get responses on these platforms, given the high volume of freelancers. So it's good to maintain your presence on multiple platforms rather than relying on one.
  • Optimize your profile: add a professional profile picture, showcase your Shopify-specific skills and expertise in the description and titles, display your achievements, and attach your portfolio. 

Here, one skill that will help set you apart from the crowd is your experience with Shopify. Make sure to leverage it and mention it wherever possible—like in your headline, description, and portfolio like this web developer here.

Freelance marketplaces involve a certain platform fee but are an effective way to find your first few clients—some of whom might even turn into retainers, ensuring consistent monthly work.

2. Create a well crafted Landing page

The purpose of a landing page is to bring leads and conversions. There are some general tips you should keep in mind while crafting yours—like keeping it short and crisp, highlighting the benefits of your services, and ending with a clear Call to Action (CTA). 

But one tactic that has paid off for our Shopify partners is having a Shopify-focused landing page. 

 This is a dedicated page highlighting your expertise and competency in working with Shopify or eCommerce, in general, and the results you helped previous clients achieve. This will act as a stepping stone in building trust with potential leads.

You can take it up a notch by including short case studies showcasing your past projects, what you helped the clients achieve, and testimonials for social proof. And that's what our Shopify Partner, Able Sense has done an amazing work on their website through a mix of presentation and excellent web design.

A Shopify-focused landing page will be an extra element on your website, but highlighting your specialized skills and expertise will make you an ideal choice for prospects. This is especially beneficial when prospects are searching for you on the search engine.

For instance, for prospects looking exclusively for Shopify services, nothing will speak to them more than a landing page entirely dedicated to it. 

Moreover, having studied your work style, these leads will be more qualified, holding better potential to convert into paying clients.

3. Develop a strategy to drive traffic to the landing page

Your landing page can have all the elements of a high-converting page, but it can still fail if it doesn't get traffic. 

The first and foremost step in driving traffic to your landing page is optimizing it for the search engine by using relevant keywords your target audience is likely to search for (also known as search intent). This also involves using relevant heading tags, images alt tags. 

Here are some more ways you can drive traffic to your landing page:

  • CTA on your homepage and blogs: Instead of over-stuffing your homepage, you can use a simple CTA to send leads to your landing page. As for blogs, they are high-traffic pages made to rank in search results—and inserting a CTA for your landing page on blogs can drive tons of traffic to it. 
  • Email marketing: Reach out to people you already know or those who have interacted with your website through emails, with a short message and a clear CTA directing them to your landing page. 
  • Social media and google ads: If you're running ads for your Shopify services, send visitors to a targeted landing page, instead of a homepage, through those ads.  
  • Make your landing page mobile-friendly: A lot of traffic comes from mobile devices, and Google has also increasingly started focusing on mobile optimization, so make your landing page mobile-friendly. 

Ultimately, the key is to create your Shopify-focused landing page using the best SEO practices—so your page ranks in search results and appears in front of your audience when they search for related services.

4. Engage your audience with educational content

Your landing page will educate potential clients on how to solve their Shopify-related queries and the results they can expect after working with you.

But you need to go above and beyond in engaging with your audience by providing valuable content to them. The best way to do this is through blogs on your website, and action-packed content on social media.

If you create valuable content resources and optimize them for the search engine, your audience will likely land up on your website or landing page when they search for related queries. 

Here’s how Just Go Web, one of our partners, has created their blog section filled with insightful content.

By creating educational content around their pain points, you can establish yourself as an expert, build trust and nurture them till they hire you. Even if they don't immediately convert, they could turn into warm leads for your business and later become clients. 

Besides blog posts on your website, you can engage with your audience through email marketing campaigns, guest-blogging on industry-specific websites, and social media content. 

Using such tactics, you will educate your audience about your services and keep them engaged throughout the sales process. 

5. Optimize your sales funnel for conversions and set up calls

Conversion of leads is the final step in your sales funnel, but a slight mistake here, and you could end up losing them.

To optimize your sales funnel for conversions and grow your business further, here's what you can do:

  • Capture your leads' email ids through sign-up forms and keep them engaged through emails.
  • Test your funnels and landing pages for leakages, and fix them.
  • Emphasise how your services can benefit the customers.
  • Use social proof.
  • Nurture leads every step of the way through personalized and targeted content.
  • Use strong CTAs like "Book a call today!"
  • Limit the number of form fields—ask for only basic and relevant information.

After qualifying leads, set up calls to get a firm understanding of their requirement to communicate your services effectively. 

Lastly, remember not all leads will convert at once. Some may take more time to convert—but forgetting about them altogether will be a huge mistake. Instead, continue nurturing them through emails, so you can stay on top of their minds whenever they need your services. 


Today, more people turn to Shopify to set up their online stores. However, they need strong development services and assistance to set up and run the store smoothly.

As a Shopify freelancer or agency, all you have to do is reach out to them the right way—through the right platforms, channels, and content. 

Follow these steps to build a presence for yourself, establish your expertise, and create an effective sales funnel to find more clients online. Optimize and test every step of your funnel, and over time, you will have built an excellent Shopify client base for yourself. 

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