How to Design a Portfolio Website for your Shopify Agency

A portfolio website is one of the best investments you can make as a freelancer or agency that will pay you dividends for years to come. It’s one of the strongest digital assets you can own to strengthen your online presence and attract new and better opportunities.

It’s the best way to display your projects, highlight case studies, and tell prospective clients more about what you do and how you can help them.

Apart from putting up a professional front, your Shopify website can significantly help you stand apart, get more visibility on the search engine, and convert clients faster. 

Since the website reflects your personality, you can keep on upgrading it as you work on more projects and add more prominent brands to your clientele—it’s an evergreen platform for your work that holds the ability to create a great first impression.

This article will take you through some Shopify website design elements you can include in your portfolio website and Shopify landing page to position your business the right way online.

How to design a website

  1. Write down your service offerings clearly
  2. Display your best Shopify projects with testimonials
  3. Display case studies and customer wins 
  4. Include a Shopify Partner logo on the website
  5. Place call to actions in the reader’s natural reading path
  6. Include a contact form with relevant information 
  7. Collect leads through email opt-in and free resources

7 design elements to include in your portfolio website (and Shopify landing page)

Many of our partners have a portfolio website that helps them display their work in a presentable manner and promote their services. They often use a Shopify landing page to specifically promote their Shopify development services and attract the right audience to their website.

Having a Shopify-focused landing page can strengthen your portfolio and help establish thought leadership within the Shopify community. This will ultimately help you attract and close qualified leads faster.

To leverage all these benefits, here are some crucial web design elements you should include on your site:

1. Write down your service offerings clearly

When prospects come to your website, they want to know how you can help them and why they should hire you for their eCommerce solutions. So, before you can sell them up on your offer, you need to educate them about the services you provide and the results these services will help them achieve.

Potential clients who come to your Shopify website looking for a solution—the best investment for their eCommerce store, but they might not know what kind of technical services they need and how exactly you can help them.

Educating the audience is important before you can sell to them. Unless they understand how you can help them achieve their goals and why your services are so important, it will be challenging to convert them.

So, make sure you have a dedicated space on your website to educates the audience about:

  • Your services
  • How they will benefit from it
  • Some features and benefits of Shopify as an eCommerce platform
  • What problems does this solution solve

Shopify Partner Yellow Riddle has a wonderful “services” section on their site, which dives deep into each service they offer, so the prospect understands what problem they will help solve and how.

2. Display your best Shopify projects with testimonials

Your portfolio website is essentially a display of your work—but this doesn’t mean every piece of your work. Prospects won’t have the time to go through each project you’ve done to date, especially if you’ve been working for a while. 

So, display only your best Shopify projects in an organized manner. While showcasing your work, presentation matters a lot. Humans are visual beings—we like to see aesthetically pleasing visuals and nicely stacked graphics, so make an effort to organize your work in a presentable manner. 

Shopify Partner Marmeto has a dedicated section for their work portfolio, which lists the project details briefly, with an image of the website and CTA to know more about it. This is an example of a hybrid work display + case study.


Ideally, you should include a few lines of description for every project you display to give the audience an insight into what approach you took while working on it. This can work exceptionally well when you display Shopify projects because it will help build credibility and show the prospect you know the platform well.

Adding testimonials can significantly enhance the power of your portfolio website and make it more authentic. 

Testimonials act as social proof and build trust, so don’t hold back on asking for it from your previous and current clients.

While scrolling on the homepage of Marmeto, you can see their testimonials neatly mentioned with a quote from the client, their name and designation, along with an image to build trust.

3. Display case studies and customer wins 

While showcasing your work by displaying your best projects and testimonials from clients is a great way to persuade prospects about your services—there’s more you can do to get them to act faster and hire you.

Case studies are a great extension to samples and can give the prospect more insight into your working process and results. However, don’t include full-length case studies that go on for pages. Instead, present it in an easy to consume manner with lots of visuals, bullet points, quotes, and graphs—an essential web design element.

Using case studies, you can break down your creative process and show the clients how you structure the work and organize things behind the scene. For prospects who don’t know much about Shopify or how eCommerce solutions work, case studies are the best way to take them through the project from start to end.

Here’s what you should include in your case studies:

  • Brief about the company
  • Problems your client was facing, and why you took up the project
  • Approaches and processes you followed to make the project successful
  • Outcome and results
  • Visuals and graphs that complement what you’re saying
  • Quotes from the client 

Our Shopify Partner, We Make Websites, has wonderfully used case studies on their website. All of them are listed on one page, and you can read further about the project once you click on it—a powerful balance of text and visuals.

4. Include a Shopify Partner logo on the website

Being a Shopify Partner, you can easily let your clients know you’re affiliated with us by using our branding on your website as a logo or banner. Apart from showcasing your credibility as an expert who knows the ins and outs of the platform, it will also be easier for prospective clients to find you on Google—thus, also helping you drive qualified traffic to the website.

With your Shopify branding on the website, don’t forget to add your affiliate link so you can earn a commission every time a client launches a store with your link. You get hired to help them set up a Shopify store and get paid for the same through the affiliate link to generate extra revenue—a win-win situation.

Many of our partners use the branding and affiliate link on their website and Shopify landing page to score more deals, as being a partner makes you more reliable and qualified to take up their Shopify project. Also, it allows you to leverage referral traffic and earn a commission through it.

For example, our Shopify Partner, Lucent Innovation, has used the Shopify logo on their homepage banner.

5. Place call to actions in the reader’s natural reading path

A Call To Action (CTA) is a button on your website which helps users navigate your site better and take the desired action. You can have multiple CTAs spread evenly across your website for different purposes.

Here are a few common ones you can include in your portfolio website:

  • Learn more: You include this button when you have mentioned some brief information about your services, projects, or case studies, and the visitor wants to explore more.
  • Book a call: A great way to get prospects into your lead generation funnel is to help them get in touch with you by booking a free discovery call where you can discuss project requirements and see if it’s the right fit.
  • Request a quote/proposal: Another way to persuade prospects on the first step is to help them get a proposal or quote for your services with one click of a button. Once they click on this, you can redirect them to a form that asks them some questions about the requirements and other necessary details you need to know before giving them the cost proposal.

Here’s how Lucent Innovation, our Shopify Partner, has used a CTA of “Get quote” on their services page:

6. Include a contact form with relevant information

Apart from CTAs in relevant places across the website, it’s important to have a dedicated page to help prospects get in touch with you easily. 

This contact page should have a form with the necessary details you would like to know about the client’s requirement before you take it forward. Here are some fields you can include in this contact form:

  • Prospect and company name
  • Email address and mobile number
  • Brief about the requirement
  • Budget
  • Calendly link or available timing to get in touch via call

Yellow Riddle has used a brief contact form on their website, which asks some basic questions, and also has an option for the prospect to reach out on WhatsApp directly with an icon in the bottom corner. This is a great way to get the prospect to reach out to you instantly.

7. Collect leads through email opt-in, and free resources

Not everyone who visits your portfolio website or Shopify landing page would want to convert into clients right away. Some prospects require more nurturing and convincing, but that doesn’t mean you lose them right when they leave your website.

By using an email opt-in form, you can collect leads and include them in your funnel. You can either have a simple pop-up on your website for visitors to sign up to your email list to receive a newsletter, updates, or offers. You can cover topics like “How to design an online store,” or tips for the same to help build trust in your expertise.

We Make Websites has an email opt-in form as a pop-up on their homepage. They offer some tips on selling internationally on Shopify Plus in exchange for the email address—a wonderful way to build the email list and get more leads in your funnel.

Alternatively, you can offer a free resource like a checklist or eBook as a lead magnet where you display your knowledge about Shopify development and help them solve a problem. Through this, you build trust and get them included in your email list to nurture them with newsletters, case studies and resources till they’re ready to convert.


A portfolio website and Shopify landing page is a wonderful way to display your work and let the clients know you’re an expert and can help them achieve their desired results.

By including Shopify branding, and projects on your website, you can show them you’re comfortable working on the platform and offer tailor-made eCommerce solutions that bridge the gap between where they are and where they want to be with their store.

Use this article to create an excellent website and landing page that can help you position your brand online in the best way to attract high-quality leads and grow your Shopify client base.

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