As a freelancer or agency, you understand the importance of finding new clients. Understandably, the process can feel like an uphill battle.
Because you need visibility, you invest precious time, money, and resources into tactics that will help attract the right clientele, but you can’t afford to commit too much to these initiatives. After all, you have a business to run — you can’t be spending more money on acquiring new clients than you’re actually making from your current projects.
But, have you considered how effective your portfolio website is at converting visitors to new, paying clients? As a channel you already own, optimizing your portfolio website is the perfect opportunity to get more eyes on your work, while making your lead generation efforts more effective. It’s also a great starting point for new freelancers and agencies looking to win their first client.
Make sure your portfolio website is set up for success with our latest guide, Finding Clients: Building a Solid Portfolio Website — the first in a series dedicated to helping you find clients, and grow your business. In it, we’ll cover:
- What to include in your portfolio website.
- How to write trust-building case studies.
- Why you should be paying closer attention to your contact page.
- How to find new clients by aligning your business with Shopify.