Marketing your services and experimenting with your lead generation strategies is one of the best ways to attract your ideal clients and avoid dry spells.
Today, so many agencies find it difficult to cut through the competition with simple tactics. So, there’s a dire need to experiment and establish an online presence that makes your agency a client magnet.
Inbound leads are prospects who come across your agency through online channels like social media, newsletters, emails or word of mouth. Through inbound strategies, you can create a presence for your agency, position it in front of the right audience, and attract qualified leads which can convert into paying clients.
Although reaching out to the clients you want to work with through outbound methods is great too, inbound builds trust and gives you the control to choose the projects you want to take up, thus ensuring your lead pipeline is always full.
This article will take you through six proven inbound lead generation strategies for your agency to grow your Shopify client base.
6 ways to generate more inbound leads for your agency
- Create a Shopify-focused landing page
- Start a thought leadership blog
- Optimize your website for SEO
- Grow your email list and nurture leads
- Build a presence on LinkedIn
- Leverage the power of word of mouth
1. Create a Shopify-focused landing page
If there’s one thing you can control and own in the digital space—it’s your landing page and website. A landing page is a single web page serving one purpose—like highlighting the services you offer, getting people in your email list or any other action you want them to take.
By creating a Shopify-focused landing page, you can talk about the eCommerce solutions you offer, what kind of results your previous clients have enjoyed and your portfolio for the same.
Once you create this landing page, you can optimize it for the search engine through buyer intent keywords—words and phrases a potential Shopify client will search for on Google.
For effective lead generation, if you also plan to run awareness ads for your Shopify services on Facebook or Instagram—you can use the landing page as the destination to attract and nurture clients so they reach out and hire you for their online store.
Our Shopify Partner, MS web designer, has a great landing page with multiple content sections highlighting their portfolio and the services they provide along with a crisp contact form in the end to capture leads.
2. Start a thought leadership blog
According to a study by Hubspot, B2B companies who blog 1-2 times per month generate 70% more leads than those who don’t blog—which shows there’s a great pool of opportunities you can leverage here.
Blogs allow you to display your expertise in Shopify and build trust through valuable content. When you optimize your blogs for SEO based on your target audience’s trigger points, you can drive tons of traffic to your website and keep on generating leads. It’s a great content marketing tactic to build authority, and benefit from it through leads.
Here’s how a blog can help your lead generation process:
- They allow you to create authoritative content by targeting your audience’s pain points. When a prospect searches for their problem on Google, your blog comes up, and they read it. Through this, they start building trust in your services and look up to you as a thought leader in the industry.
- Rather than just talking about your services on the website, with a blog, you can support it by displaying your knowledge about it, further backing up your promises.
- Once a lead comes across your brand, they would want to know more. With actionable blog posts, you can give them further insight into your services, processes, experience and knowledge—all of which will help build trust in you as an agency.
Marmeto, our Shopify partner has an extensive blog section covering multiple topics across blog posts which align with the services they provide.
3. Optimize your website for SEO
When prospects reach out to you, they’re looking to find a solution to their problems. But before they hire someone, they do some research of their own. Your online visibility at this stage can make or break your lead generation strategy.
For example, let’s say you’re facing a problem with your laptop. Before you reach out to the brand for support, won’t you think, “Let me just Google this first?”
This is precisely how prospects think. So, if you want to attract quality inbound leads, Search Engine Optimization (SEO) is a need more than a choice. It can help you rank higher on the search engine results page for target keywords and get qualified traffic from different avenues.
Here’s an SEO checklist for you to optimize your website:
- Define your SEO objectives and Key Performance Indicators (KPIs).
- Perform keyword and competitor research to discover ranking opportunities.
- Create evergreen, keyword-rich and quality content that can solve your audience’s problems.
- Do on-page and off-page SEO to take care of technical aspects.
- Create link-building opportunities to drive traffic from high-domain authority websites.
- Enrich your website with metadata, media, headlines, keywords, URLs, and links.
- Work on your page loading speed and mobile responsiveness.
- Set up an analytics system to identify and fix bugs, and improve the strategy for better results.
SEO is a long-term game, and you need to invest in it regularly. However, it can pay dividends for years to come by driving consistent and quality traffic to your website thus multiplying your lead generation results.
4. Grow your email list and nurture leads
Email marketing offers a 4200% ROI as it pays $42 for every dollar spent, which makes building an email list one of the most impactful moves to generate leads.
Once you start building your email list, you can start nurturing your subscribers through a targeted and problem-solving newsletter about agency updates, case studies, client wins, and tips to build trust.
There’s nothing better than showing up in a prospect’s inbox, telling them about your agency weekly and positioning yourself as a leader in the industry. This will help build recall value and faith in your services so when the time comes, they hire you.
Here are some ways to build your email list and get potential leads in your funnel:
- Include a newsletter pop-up or slide-in on your website highlighting the benefits of joining your newsletter.
- Offer a free resource or lead magnet like an eBook or checklist in exchange for their email address.
- Promote your newsletter on social media platforms and community groups for more sign-ups.
Eastside Co, a Shopify Plus agency, has included the newsletter sign-up at the end of the page along with the contact details—a great way to get visitors to sign-up before they bounce off the website.
Before you start building your email list, invest in email marketing software. It will make everything easier for you, from list building to setting up the newsletter and automated email sequences.
5. Build a presence on LinkedIn
LinkedIn is the holy grail for B2B businesses, and rightly so—according to a study, it’s 277% more effective for lead generation than any other social media platform and can be an essential add on to your lead generation strategy.
Since businesses have a more qualified screening process for hiring, building a presence on the platform can help generate inbound leads and get you opportunities right in your message box, further refining your lead generation process.
Here are some tips for building your presence on LinkedIn and generating high-quality leads:
- Create a stunning agency profile that includes your logo, Shopify partner branding on the banner and crisp about section highlighting your services.
- Start creating educational value-driven content by using a mix of text, carousels, and video posts.
- Include a strong Call-to-Action (CTA) with every post to invite engagement.
- Start a LinkedIn community with your target audience and cross-promote it across channels.
Here’s the LinkedIn profile of Foster, our Shopify Partner, with a crisp about section and a banner that displays the kind of projects they work on.
6. Leverage the power of word of mouth
While a combination of these tactics can take your inbound lead generation efforts to another level, word of mouth also holds massive power to bring in more qualified leads. Why? Because these come from people who’ve either worked with you before or personally, know you.
But how can you get these referrals?
Here are two common ways through which our Shopify partners have built their referral network:
- Asking existing clients for referrals
A straightforward and effective method of getting referrals is simply asking for it from your previous clients. Any client who was happy with your services would be more than willing to pass on the word in their network—you just need to ask. But for this, it’s important to provide an excellent client experience from onboarding to offboarding. Once you’ve done this, you can go ahead and ask them to refer your agency to anyone who might need similar services—this can significantly up to your lead generation process.
- Partnering with agencies
Another great way to generate leads, and keep them flowing in is to partner up with agencies who provide different services than you but work in a similar line of work. For example, if you’re a Shopify development agency, partnering with digital marketing or advertising agencies specializing in eCommerce or Shopify would be great because their clients might also require development services for which they can refer you.
For this, you can reach out to agencies that have a similar target audience as you through email or LinkedIn with a collaboration proposal.
Inbound marketing is one of the most effective ways to keep your lead pipeline full, so you can choose the projects you want to take up and never see dry months again. While setting up and getting inbound leads through these strategies may take a bit of time because they require committed efforts—they will be worth it because you will get leads consistently month after month.
Use this article to create a solid inbound lead generation strategy for your agency and attract high-quality Shopify clients. Good luck!
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