With billions of downloads, there’s no question TikTok is a popular app. This also means it’s a valuable platform for content creators and brands that are looking to increase engagement, grow their audience and reach millions of people.
Here are 5 tips to help optimize TikTok for your business:
Sign up for a pro account. This gives you insights on weekly and monthly views. As well as more analytics to track and understand the performance of your videos.
Optimize your username and bio by using the same name and profile for your other channels. This builds familiarity and trust across your social channels.
Explore #ForYou and the Discovery tab hashtags to get an overall feel, and see what other businesses, like your competitors, are doing on Tik Tok.
Show the other side of your brand. Tik Tok content is raw and playful, meaning it’s a great tool to be authentic and connect with your audience on a deeper level.
Use hashtags on your posts to target the right audience and get more users on your page.
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