Business strategy

Learn business strategy

Find out how to turn your entrepreneurial venture into a sustainable business idea.


Gain insights about your business so you can work smarter, move faster, and think bigger.

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Thumbnail preview about How to gain and use customer insights
Tutorial
Shopify Education Team
5m

How to gain and use customer insights

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Thumbnail preview about The Hidden Secrets of Copywriting
Course
Ryan Carroll
1h 12m

The Hidden Secrets of Copywriting

Write copy that sells. Engage your audience and convert them to customers.

When you’re marketing your brand through content, your choice of words can be the difference between a lifelong customer and someone who scrolls right past you.

This copywriting course makes sure that you grab people’s attention – and keep it. From headlines to product descriptions to ad copy, you’ll uncover the secrets of growing your business through killer content.

Your instructor is Ryan Carroll, a serial entrepreneur from California who has been bootstrapping different online businesses since 2016. He’s now a digital nomad living abroad, focusing on new startups and shooting content for both YouTube and Instagram.

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Thumbnail preview about Shopify for Startups: Sustainable packaging with EcoEnclose
Webinar
Recorded Webinar
1h

Shopify for Startups: Sustainable packaging with EcoEnclose

Saloni is the CEO and Chief Eco Geek at EcoEnclose, a leading provider of sustainable shipping solutions for ecommerce brands. She is passionate about helping conscious companies launch, grow, and thrive. In the last three years, EcoEnclose has helped over 40,000 companies ship their products in ways that strengthen their brand and support the planet.
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Thumbnail preview about Shopify for Startups: How your business can contribute to a circular economy
Webinar
Recorded Webinar
1h 3m

Shopify for Startups: How your business can contribute to a circular economy

Learn how your business can move away from a linear product lifecycle to a circular and regenerative model
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Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about 5 tips for driving sales with text message
Tutorial
Shopify Education Team
3m

5 tips for driving sales with text message

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Thumbnail preview about Find your niche and product-market fit
Tutorial
Shopify Education Team
3m

Find your niche and product-market fit

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

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Thumbnail preview about 5 key pillars to an effective loyalty and rewards program
Tutorial
Shopify Education Team
3m

5 key pillars to an effective loyalty and rewards program

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Thumbnail preview about 4 ways to start rewarding loyal customers
Tutorial
Shopify Education Team
3m

4 ways to start rewarding loyal customers

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Gemma Sole and Amanda Curtis of N.A.bld
Webinar
Katie Boothby-Kung
59m

Sustainable sourcing for your brand

Whether you are a merchant just getting started or an operational brand, learn how you can start employing a more financially and environmentally sustainable sourcing strategy and supply chain operations for your business. Join N.A.bld's co-founders Gemma Sole and Amanda Curtis in conversation with Shopify's Senior Social Impact Manager, Katie Boothby-Kung. Submit your questions in advance [here](https://community.shopify.com/c/Business-education/Submit-your-questions-now-Sustainable-sourcing-for-your-brand/m-p/1076665#M548).
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