the ZaneRay Group

About

Business description

ZaneRay is an award-winning e-commerce design and development agency that creates unique web experiences that build brands and sell products. ZaneRay has worked with many of the top brands in the outdoor space for the last 20 + years.

ZaneRay was tasked with the design and development of a website that would reflect the brand's unique personality and commitment to the outdoors, while also providing a user-friendly experience for customers. ZaneRay worked closely with Howler Brothers to understand their brand and their goals for the website, and then created a custom design that incorporated their bold and vibrant style.

The James Brand came to ZaneRay with a site that looked great but lacked the benefits of what a highly branded and optimized e-commerce site can do when the systems and technologies support a fully integrated branded shopping experience. The ZaneRay team leveraged our deep expertise in e-commerce UX Design to translate The James Brand experience into a website optimized for commerce.

Allied Cycle Works makes carbon-fiber gravel bikes that are some of the best in the world in their category. ZaneRay was engaged to redesign and develop a new Shopify site for Allied that showcased their bikes and technology but was also optimized for direct consumer sales. In the first month after the launch of the site, sales exceeded the sales of the entire previous year to the tune of 350%.

Gozney came to ZaneRay asking for our Customer Success team to conduct a website audit to identify and surface opportunities for site enhancements and optimization for a rapidly growing brand. There was also a desire to elevate both the brand experience and the shopping experience on their current Shopify site to better support a brand that shows no sign of slowing down.

Breeo reached out to ZaneRay’s Customer Success team to conduct a site audit to help identify, validate, and inform a new strategy for their existing Shopify headless site. The ZaneRay team determined that Shopify native would provide a more efficient framework to meet their current and future needs and moved them off of their existing headless configuration.