1. Why Run a Pop-Up?
2. How to Pick the Perfect Location
3. How To Take Your Brand Offline
4. Visual Merchandising 101
5. Marketing Your Pop-Up Shop Pt. 1
6. Marketing Your Pop-Up Shop Pt. 2
7. How to Evaluate Your Pop-Up Shop's Success
8. Pop-Ups and The Future of Retail
9. About the Author
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