6 search results for “Sarah Boesveld”

Cash Flow Management Strategies

Cash Flow Management Strategies

Call it a COVID-19 cash flow crisis—a true emergency for businesses that have seen a tremendous drop in sales thanks to coronavirus. For nearly every business, managing cash flow is synonymous with survival. But there is good news: There are plenty of creative ways you can keep cash flow going in these unprecedented times.

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How to do Omnichannel Marketing (Without Being Creepy)

How to do Omnichannel Marketing (Without Being Creepy)

Retailers today have never been equipped with more in their marketing toolkit. The rise of omnichannel marketing—which creates a seamless customer experience whether they’re in a brick-and-mortar store or scrolling through Instagram—helps retailers meet shoppers wherever they are. And studies show that it can really drive sales—a 2017 Harvard Business School study found omnichannel shoppers spent 4% more in store and 10% more online. 

Here are some insights on how to harness your customer data to sell omnichannel and avoid taking that wrong turn into creepsville:

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What You can Learn from the Multibillion Dollar Success of Singles Day

What You can Learn from the Multibillion Dollar Success of Singles Day

singles day

Singles Day is a glimpse into the future of ecommerce: There’s a lot to learn from the way the manufactured holiday has blossomed into an extreme, nearly instantaneous moneymaker—lessons you can apply to your own growing business. 

In just a few years, Singles Day (or 11.11) has grown into a massive, global, cyber retail phenomenon. This year’s Singles Day raked in $38.4 billion USD for Alibaba, the world’s largest ecommerce retail company and founder of the sales festival—smashing the $30.8 billion record set the year before by about 25%.

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How Retailers Use Streetwear Brands to Reach Today's Consumers

How Retailers Use Streetwear Brands to Reach Today's Consumers

Streetwear is not a passing phase. “Streetwear is not a trend within fashion but rather the fashion component of a larger popular culture shift that spans fashion, art, and music,” according to the 2019 Streetwear Impact Report, published by influential streetwear website HypeBeast and consulting firm PwC. This post walks you through exactly what you need to know about streetwear’s place and influence in the retail world today. 

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