In an age where startups and corporations are both trying to position themselves as omni-channel retailers, there are plenty of insights to draw from across the board.
These best practices and pieces of advice from all sorts of companies, as well as high points and mistakes, serve not as an instruction manual but as a set of sign posts.
Read more to learn how Bonobos, Warby Parker, Staples, Nordstrom, Crate & Barrel, and more execute on omnichannel.
These days, Nike is one of the world's largest brands. But decades ago, this journey started with one man selling Onitsuka sneakers out the back of a Plymouth. After rapidly mastering the traditional channels of commerce, Nike is now in the middle of mastering the fourth wave of commerce — trying to provide each of its visitors, buyers, and customers with an elevated experience across all channels. Here's how they're doing it, and what you can learn from them.
In a world of gimmicks, half-truths, and fraud … credibility matters. But, how are new visitors supposed to know you’re one of the “good guys”?
Credibility online can seem vague and daunting. That’s why today, we’re taking a practical look at the one thing vital to your ecommerce success … you can’t buy.
Unless you have the bandwidth to focus on logistics, this essential service can be a painful and potentially fatal drain on your team’s resources.
In a recent live event, DHL eCommerce Vice President Strategy and Product Management Craig Morris shared his insights on logistics, operations, and strategy.
You can still watch the full webinar here, but just in case you’d like a distilled recap …
According to Ultrascan, $12.7 billion was lost to Nigerian prince scams in 2013. While that number sounds a little high to me, that’s not a good sign even if the truth is a fraction of that size. While Moe falling for a variant of the Nigerian prince scam on The Simpsons makes for entertaining TV, fraud is anything but a joke.
This type of deception causes trouble for ecommerce. Business Insider reports that fraud cost ecommerce retailers $32 billion in 2014. Moreover, estimates say U.S. retailers lost 1.3% of all revenue due to fraud in 2015 — which is more than double the 2014 rate.
Sometimes, it’s not an actual scam — but the final product falls so short of the promise it’s just as unfair as comparing a Big Mac in a commercial to the one you get at a restaurant.
It's not hard to understand why visitors might be on guard when they shop at your store. Here are some of your visitors' fears as they're about to check out of your store and what you can do to make the customer journey smoother.
If you’re reading this ... congratulations: your core products are successful.
Probably even wildly so.
Unfortunately, visitors are expecting more — free shipping, lower prices, and exciting retention programs just being the tip of the iceberg.
You’re left scratching your head:
How the hell am I going to pay for all this?!
The answer lies in how Amazon - the world’s biggest online retailer - actually makes its money.
It's probably not what you expect, and it may surprise you that you can do something similar.
Multi-channel isn’t the way of the future — it’s the way things are done today.
At least that's what they tell you.
But for all the promises everyone makes about how great multi-channel is, notice how nobody talks about how to manage it all?
That's why in this article, I'm giving you a four step framework to help you make more sense of your channel data, and help you create a more predictable, profit generating machine.
Imagine if you and your team could control your product information from each of your stores across every channel … all from a single place.
That possibility is much closer than you think.
Whether it’s for international expansion, optimizing your supply chain, or dramatically simplifying the amount and variations of product data you handle, here's …
Investor and entrepreneur Peter Thiel wrote, “Zero to One,” about innovation and bringing something new to the world. This phase of a company, the team and people behind the product, requires a certain way of thinking. You’ll feel the spirit of it in the scrappy startup mentality. Successful startups go from zero to one, and grow past it into a business.
Going one to a hundred requires a different way of thinking than zero to one. Gone are the days that anyone could tap an entire department on the shoulder and ask for a quick status update. Now, each department has many people and different projects, thoughts, and priorities. Even Facebook changed its motto from “Move fast and break things,” to a much less catchy but more practical, “Move fast with stable infra.”
The thinking and processes that got you here, from zero to one, won’t get you there, from one to a hundred. And you can probably already feel your teams drifting apart. But you already know this.
We wrote this piece for you — leader, manager, planner, associate, co-ordinator — to share actionable solutions for you keep your team cohesive. Click to read more.
In the business of fashion, the top 20% of companies create 100% of the economic profit.
That means gaining experience firsthand often comes at a potentially catastrophic price: failure.
Today, we’re looking at ten of the best online fashion stores — those dominating the game — learn from their experiences, failures, successes, and strategies …
