3 search results for “Doug Crowe”

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Customer Psychology in Ecommerce: Behavior Change in the Digital Age

Behind every online action — every ad clicked, every email opened, every product added to cart — is an internal combustion of emotion, physiology, and hard-wired instincts tempered just slightly by rational thought.

Tapping into these factors is critical to growing your business.

Today — with the help of our Merchant Acceleration team’s new course on data analysis — we’re exploring how consumer psychology can help you sell more and market better …

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Ecommerce Data Analysis for Optimizing Your Online Funnel

Ecommerce Data Analysis for Optimizing Your Online Funnel

Ecommerce Data Analysis for Optimizing Your Online Funnel

Conversion funnels for ecommerce are a tricky thing … 

They’re amazing at mimicking onsite buying behavior but awful at unearthing the big picture from multiple offsite channels.

Understanding user behavior requires a full-scale dive into ecommerce data analysis.

In this extended article — courtesy of our Merchant Acceleration team’s Data Analysis Course — we’ll show you exactly how to improve your marketing and sell more.

Oh, and we’ve even included custom Google Data Studio dashboards for each step …

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Stop Trying to Increase Your Conversion Rates

Stop Trying to Increase Your Conversion Rates

Your conversion rates may be too high. *Gasp!*

Lowering them might just be the secret to scaling your revenue. *Heresy!*

Now, before you start penning that angry email, I want to tell you a story.

A few years back, my friend Stacy lost her parents in an accident and received a substantial inheritance. She wasn’t fulfilled by her day job and wanted to travel. Spurred on by her ambition and new-found resources, she decided to buy an ecommerce business.

Her broker brought two companies to the table. The first ecommerce store had an average conversion rate of 10%. The second, 1.25%.

In the end, I advised Stacy to choose the second.

The questions is ... why would I recommend purchasing a business with a ~900% lower conversion rate? And why should you lower yours?

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