81 search results for “Nick Winkler”

How a Premium Electric Bicycle Maker Doubled Sales and Derisked the Purchasing Decision

How a Premium Electric Bicycle Maker Doubled Sales and Derisked the Purchasing Decision

Yevgeniy Mordkovich didn’t like what he saw when he looked behind him. What was that in the distance?

His wife! Don’t misunderstand; Mordkovich is crazy about his wife. But when the pair would set out on long bike rides, their different levels of strength often prevented them from riding alongside one another; one would often fall behind the other.

It was a big problem for two people who desperately wanted to spend more time together while bicycling. The solution?

The pair decided to build from scratch an electric bicycle that could provide the burst of power necessary to keep Mordkovich and his wife riding side by side in the event one were to tire and start to fall behind.

Eventually, Mordkovich would partner with his brother Boris, who has a background in alternative transportation, to found EVELO, a maker of premium electric bikes that are thoughtfully designed and masterfully built.

How best to launch an online-only electric bike company? By riding one 4,000 miles across the country to prove the bikes can perform. Here’s the idea in Boris’ own words:

“What if we do the first-ever trans-American electric bike trip on our bikes? By riding around 4,000 miles from New York City to San Francisco, we’d be able to put our bikes through the ultimate, real-world test and ensure that the product can handle anything that our clients will put it through in the future.”

The unconventional launch proved the bikes were high performers. A company was born. So too was a first-of-its-kind distribution model turning heads in the bicycle industry.

Blowing Past Tradition

That cross country bike ride helped Mordkovich perfect EVELO’s bikes.

Five years and thousands of customers later, the company offers consumers two product categories; the first includes four models of electric bicycles: “The majority of people who buy these bikes skew older,” Jonah Bliss, EVELO’s Director of Community says. “These customers are retirees or people close to retiring who used to ride a bike and want to do so again but feel they need a little more power to hop on and begin exploring.”

The second product the company sells is called Omni Wheel, a specialized wheel that attaches to and turns almost any bicycle into an electric bike. It provides riders of all fitness levels the extra boost of power they might need to tackle hills, difficult terrain, or anything they might encounter outdoors or on their way to work.

“It electrifies any bike,” Bliss says. “The Omni Wheel is something more often purchased by younger consumers who may not be ready for an EVELO electric bike but want a power boost for their current bicycle.”

Interestingly, EVELO competes against a variety of products vying for the attention of the traveling and fitness-minded public:

  • Cars
  • Home gyms
  • Regular bicycles
  • Workout products

“People purchase from EVELO for very individual reasons,” Bliss points out. “It really depends on what their goal is; getting to work without driving a vehicle, becoming healthier, or reigniting their passion for riding later in life with the security that comes with knowing an instant boost of power is available.”

EVELO’s bikes empower riders by offering two modes: (1) Pedal Assist where you pedal and the electric motor detects how much help you need and provides the appropriate amount of power; and Throttle where you ride traditionally or kick your legs to the side and allow the electric motor to do all of the work. Bliss tells us the bikes top out around 20-miles per hour, but the really motivated (and fit) can go a bit faster if they pedal hard while the engine is at top speed.

Potentially even more innovative is EVELO’s distribution strategy; it bypasses traditional bike stores and sells directly to consumers online. “We were the first of our kind to adopt the web-only model of distribution,” Bliss says. “When you sell bikes through chain stores and local shops they often slap a fifty-percent markup on each bike and we wanted to do things differently.”

The model positions EVELO to control the price of its bikes better than others which is a key component of the company’s success. That’s because premium electric bikes come with a premium price tag.

We Want You to Love It Not Like It

How do you sell a premium electric bike for double the price of some competitors?

You bridge the digital and physical worlds by creating a robust experience that proves without a doubt the value of an EVELO bike. “If a person is going to plunk down thousands of dollars for a bike,” Bliss says. “We want them to love it not like it.” Here’s how EVELO engineers that love …

The EVELO Ambassador Network

The Ambassador Network includes EVELO diehards scattered all over the country willing to temporarily loan their electric bikes to prospects and allow them to ride before making a purchase decision.

“Whatever town you’re in we’ll try to connect you with the nearest ambassador,” Bliss explains. “Instead of our marketing spiel, consumers can actually talk with EVELO bike owners, ask questions, and discuss the bikes frankly before committing to a purchase.”

Not only does the ambassador network offer prospects an opportunity to make a more informed purchase decision, but it also allows the ambassadors willing to occasionally share their bikes and perspective a chance to earn $200 commissions from EVELO that can help offset the cost of their bike.

The Ten-Day Free Trial

Test it before buying. EVELO further de-risks the purchase decision by offering customers a ten-day free home trial of their EVELO ebike. If for any reason a customer is not in love with their EVELO bike they can return it within ten days of purchase and receive a refund or exchange it for a different model no questions asked.

“It’s an amazing guarantee,” Bliss says. “Customer happiness is paramount for us, and we want people to choose EVELO because we’re the best, so we have a responsibility to prove that.” But EVELO doesn’t abandon customers at the conclusion of the ten-day free trial. Along with its ebikes, the company also delivers peace of mind with an 18-month warranty.

The Takeaway

It’s a combination of promises that alleviates the fear of not being able to test a bike at a local shop as well as pay a premium of which customers are taking note.

In addition to de-risking the purchasing decision, EVELO is powered by Shopify Plus, an enterprise level ecommerce platform for high volume merchants. EVELO has been with Shopify since its launch and upgraded to Plus, so it could scale on demand and keep up with the breakneck growth it’s experiencing.

Sales have doubled every year and the company is on track to exceed $3 million in revenue this year. “Shopify is powerful, and we’re really happy with it,” Bliss says. “Shopify helps us prove our value to customers which is ultra important for a premium brand.”

Importantly, EVELO notes the ease with which Shopify Plus integrates with third-party applications and systems. Specifically, EVELO uses Klaviyo, an email marketing platform built for ecommerce merchants, as one of its marketing lynchpins. “We’re glad we switched to Klaviyo,” Bliss says. “It lets us see how much money we’re making from each mailing, which is extremely informative.”

Speaking of money, EVELO is largely powered by remote employees that communicates via Slack, a messaging app for teams, and another of EVELO’s key Shopify integrations. “Every time we make a sale we’re all pinged in Slack,” Bliss says with a smile. “Everyone on my team, no matter where they are, gets to celebrate because we can all see we’re making money.”

And if EVELO’s secret plan for the future comes to fruition, those Slack pings may soon be nonstop.

Powerful & Sexy

Besides a promise to respond to all email within 24-hours, here’s proof the company’s effort to alleviate the issues associated with selling ebikes directly is resonating; customers who purchase EVELO bikes rarely return them. “The return rate is extremely low,” Bliss says.

It’s a telling metric, but soon the company will have another on which to focus; repeat customers. The company is working on new electric bicycle models, but Bliss hints the world probably has no idea what EVELO has in store for it.

“Our bikes are great right now, but they look like electric bikes,” he says. “The new bikes are going to be more powerful and sexier. We want to change people’s perceptions of electric bikes, and we’re going to do that by changing the look and performance of the bike.”

Expect a splash sometime soon. For now, though, the team at EVELO is not only basking in the glow of entrepreneurial success but also the realization it’s having an impact on the world.

“We’re all pleasantly surprised at how big this has become,” Bliss admits. “These bikes are helping older people experience the outdoors again and become healthier. We’re actually helping make people’s lives better which is the most important part of this.”

Seems as though Yevgeniy Mordkovich’s desire to be closer to his wife on long bike rides is empowering others to go farther than they ever dreamed.

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How the Next Great American Sport Is Growing 2,700% with Generous Surprises & On-Demand Delivery

How the Next Great American Sport Is Growing 2,700% with Generous Surprises & On-Demand Delivery

You might call it an entrepreneurial dream killer. It’s a monumental problem that strikes immediately after you’ve taken the plunge; quitting your day job to pursue your side business full-time.

“The transition was not easy,” says Scott Palmer, a marketer and operations pro who experienced this scenario when he dedicated himself full-time to Spikeball, which sells equipment and apparel to people who play Roundnet -- a sport described as a cross between volleyball and four square. “It’s really stressful especially when you have a family depending on you.”

The company’s founder, Chris Ruder, had been running Spikeball as a side business out of his living room for several years. “He’d put the kids to bed and fulfill orders all night,” Palmer recalls.

But shortly after Ruder and Palmer dedicated themselves to Spikeball full-time, fate intervened and posed a hulking challenge formidable enough to crush a lesser company. “There was a strike at a major port that prevented us from getting our regular shipment,” Palmer says. “We ran out of inventory and couldn’t fulfill orders.”

Even worse, the duo’s lofty goal of doubling sales every year was in jeopardy. “It looks like an unrealistic goal every year, and this made it worse,” Palmer says.

But instead of allowing this dream killer of a problem crush Spikeball, Ruder and Palmer crushed the problem. “It’s all about learning from your mistakes and managing risk,” Palmer says.

Today, Spikeball splits each inventory shipment between two ports so if one goes offline the company still has inventory to sell. It costs a bit more to split shipments but the peace of mind it brings, as well as a better customer experience, is well worth it. “The best part was we hit our revenue number,” Palmer says with a smile. “We didn’t think we could, but so far we’ve been able to overcome everything life has thrown at us and double sales every year.”

Even more impressive is that Spikeball is a company founded on a ragtag collection of equipment being held together with nothing more than grit and duct tape.

The Next Great American Sport

Even if you haven’t heard of it…

Roundnet, a two-on-two game similar to doubles volleyball in which participants begin play by serving a ball into a ground-based net (like a mini trampoline) and score points after three touches when the ball hits the rim of the net or ground, has been around for decades.

Ruder continued playing though and kept his equipment, which was battered and bruised after years of use, yet still functional by patching it together with duct tape. That duct tape laid the foundation for a multimillion dollar company.

It was during a vacation to Hawaii where, despite the equipment’s rough edges, others noticed Ruder and his family playing and became curious. “They were all dying to know what sport Chris was playing,” Palmer says.

The idea for Spikeball was born right there on the sand in Hawaii. It’s a humble beginning for a business that has grown exponentially and recently celebrated Roundnet’s National Championship tournament in Washington D.C. by awarding a $5,000 first prize. Notably, the sport is now enjoyed by people across the country thanks to the awareness and equipment Spikeball sells:

  • Over one million people now play nationwide
  • 250 tournaments will be held in 2016

“People love the Roundnet,” Palmer says. “We’re literally building the next great American sport.” Spikeball, once a part-time living room-based endeavor, now has fourteen full-time employees and two offerings: (1) Spikeball equipment and kits that empower people to play anytime and anywhere, and (2) a SaaS platform in which Spikeball enables Roundnet lovers to organize, accept registrations, and run their own tournaments

“We give them loaner equipment and everything they need to operate tournaments,” Palmer says. “It’s really cool to watch the sport grow in real time.”

Spikeball is growing as well. Since its founding in 2008, the company has grown more than 2,700% and posted record sales numbers each year:

  • $1.3 million in 2013
  • $3.2 million in 2014
  • $6.9 million in 2015

Interestingly, the company’s strategy is to introduce the game to children and offer them opportunities to continue playing as they grow:

  • Spikeball equipment is in over 3,000 secondary schools nationwide where children participate during physical education classes
  • Roundnet is now a recognized club or recreational sport on 150-college campuses nationwide

“We want to teach them how to play in grade school, offer them a chance to compete in college, and maybe one day beyond that,” Palmer says. More on what “beyond” means in just a moment. But first, remember how Palmer intelligently split port shipments to avoid ever running out of inventory again? It’d prove meaningless unless Spikeball could keep cyber jerks from bringing down its popular website.

A Differentiator: On-Demand Delivery

Initially, Spikeball had a hybrid site…

A primary WordPress-Shopify combination accompanied by several satellite sites used to sell directly to specific channels like middle schools interested in incorporating Roundnet into their P.E. classes. “When we were attacked, the WordPress portion of our site went down but the Shopify portion was still standing,” Palmer recalls.

It’s one reason, along with a desire for a platform that could scale on demand and keep up with the growth it was experiencing, that Spikeball migrated its digital properties and upgraded to Shopify Plus, an enterprise-level ecommerce solution for high volume merchants. “We love Shopify and the people who work there,” Palmer says. “We’re marketers, not developers, and Shopify Plus saves us both time and money by allowing us to focus on what we do best rather than worrying about technology.”

In addition to the easy-to-integrate applications that position Spikeball to better manage inventory and upsell, Palmer notes Shopify Plus also allows Spikeball to differentiate itself by leveraging on-demand delivery services like UberRUSH. “We were one of the first companies to launch with UberRUSH,” Palmer says proudly.

UberRUSH, which allows merchants to offer same-day delivery in select cities, positioned Spikeball to offer last-minute holiday shoppers in Chicago, where it’s headquartered, a valuable service. “Typically customers would need to order six to seven days prior to Christmas to ensure packages arrived in time,” Palmer notes. “But with UberRUSH customers could order all the way up through Christmas Eve and still get their Spikeball kits in time.”

Here’s exactly how it worked during the 2015 holiday shopping season:

  • Spikeball selected the products eligible for UberRUSH delivery and kept the inventory on hand at its Chicago headquarters
  • Customers entering their zip codes during the checkout process who were in the pre-selected delivery zone were given the option for same-day delivery

Palmer was on hand as the first several UberRUSH orders rolled in. “The doorbell rang, and it was the UberRUSH delivery person,” Palmer recalls. “It was so cool the guy actually showed up after the order was placed.”

Shortly after that, Palmer and the Spikeball team reached out to the customers ordering with UberRUSH to confirm receipt. “They got it the same day- it really happened,” Palmer says excitedly. “Listen, it’s not like it allows us to compete with Amazon in terms of delivery, but it made us feel like a big important company adding real value for our customers who are in a hurry.”

On-demand delivery isn’t just for holidays. Spikeball offers UberRUSH year-round and one day, if all goes according to plan, possibly well beyond Chicago.

#1 Marketing Expense: Free Replacement Parts

It’s nowhere to be found on Spikeball’s site.

And it’s not something for which Palmer and his team market or actively seek credit.

But Spikeball’s secret sauce is this; surprise and delight customers. It’s something you may have heard others promise but here’s how Spikeball actually delivers and why Palmer suggests customers love it:

“We replace parts for free for life. People will actually call and ask if they can purchase a replacement part because something has broken. Our answer is no- we will NOT sell you a replacement part. What we will do though is give you the part you need absolutely free. Customers are amazed by this which is the point- we love surprising and delighting them. We care about facilitating the playing of the game and people can’t play unless they have equipment that functions. We do this no questions asked and we cover the shipping which really resonates with customers. So it turns out, free replacement parts are our number one marketing expense.”

The customer trust that’s earned, especially when combined with Spikeball’s strategy of introducing the sport to children and nurturing love of the game through college, may one day bear fruit on much larger stages; Spikeball is actively working on making Roundnet:

  • An Olympic sport
  • An NCAA sport
  • A professional sport

“Eventually we want to have global rankings like other major professional sports,” Palmer says. “We’re having conversations with organizations like the United States Olympic Committee and are doing everything we can to grow this sport.” Lofty goals for sure...

But obviously, no match for a Spikeball team that routinely conquers ports closed due to worker strikes, achieves seemingly impossible sales goals, and offers on-demand shipping that’s surprising and delighting the Roundnet world.

“We’re introducing people to the sport every day,” Palmer says. “We’re really proud of what we’ve accomplished, the community we’re building, and a future in which Roundnet is as mainstream as any of America’s great sports.”

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How a South Korean Entrepreneur Uses Homemade Cookies to Grow a Little Girl’s Fashion Brand 50% Every Month

How a South Korean Entrepreneur Uses Homemade Cookies to Grow a Little Girl’s Fashion Brand 50% Every Month

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It's the equivalent of an entrepreneurial hail mary...

If you haven't been there you probably know of someone who had maxed out the credit cards, given it all they had, but was still coming up short climbing the mountain that can be ecommerce.

The founder being featured today was actually down to his very last sample product before striking it big.

His secret?

He's sharing it in this post in hopes that it'll arouse your creativity and help you turn your fashion ecommerce dream into a multimillion dollar success story just like his...

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How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

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Here are the keys to the backdoor...

Now take 'em and be creative with your store in ways that'll generate mega-ROI!

That's basically what Shopify Plus is telling merchants to do by releasing Shopify Scripts, which offers merchants the ability to write their own custom code on Shopify’s servers. With scripts merchants can have it all; the freedom to write their own code as well as the scalability, reliability, and affordability associated with cloud-based ecommerce.

Need some inspiration?

Check out how the two companies featured in today's post put Scripts to work to grow mobile revenue 340%....

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How Nearly Dying Inspired This Entrepreneur to Create the Future of Merchandising Powered by One-to-One Personalized Marketing

How Nearly Dying Inspired This Entrepreneur to Create the Future of Merchandising Powered by One-to-One Personalized Marketing

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He was dead...

Then he wasn't.

That's just a slice of the outlandish but true story the entrepreneur featured in today's case study has to tell.

How the heck might this help you sell more?

Besides learning about this guy's near death experience this article is going to reveal the two secret weapons used  to turn a crazy idea that almost failed several times into a multimillion dollar business VCs are now throwing money at.

They're the same tools you can use to quickly grow your business and avoid your own entrepreneurial near death experience...

 

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How DailySteals.com Used Shopify Plus to Resurrect Itself from the Dead & Generate Millions in Sales

How DailySteals.com Used Shopify Plus to Resurrect Itself from the Dead & Generate Millions in Sales

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You know what it's like...

Handling inventory, logistics, and customer complaint issues long after you should be asleep in the wee hours of the morning.

It can feel overwhelming operating a business by yourself or with only a handful of employees.

Now imagine being brought in to do all of this and more at a company left for dead and in desperate need of a quick turnaround. That's the spot the entrepreneur featured today found himself in just a few months ago.

He's on track now to generate millions of dollars in sales this year and sharing his turnaround secret with you right here...

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How RIPT Apparel Turned $3,000 Into $4 Million Selling One T-Shirt At a Time

How RIPT Apparel Turned $3,000 Into $4 Million Selling One T-Shirt At a Time

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Remember your bachelor or bachelorette party?

While nights like those can be a bit hazy for many of us, the entrepreneur we're lucky enough to be learning from today remembers his all too well.

In fact, it turned into an ecommerce nightmare he'd rather forget.

But what started as a disaster, and founded with just $3,000, is now an ecommerce juggernaut that generates $4 million a year selling just one t-shirt at a time.

What's behind the success?

The founder is sharing the one key decision that changed everything, as well as what he learned from that botched bachelor party, so you can take your online store from rags to riches in a hurry...

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The Decision That Made Raging Mammoth Grow 1,300% in Just Six Months

The Decision That Made Raging Mammoth Grow 1,300% in Just Six Months

Depressed and drinking early …

That’s how Scotty Arellano and Wyatt Thurston describe a dismal moment at their University of Arizona fraternity house three years ago after an entrepreneurial dream of theirs was crushed by the harsh reality of steep startup costs.

“It was going to take more than $100,000 in development costs,” Arellano recalls. “We spent six months sketching out this tutoring business, but it was going to be too expensive to make happen.”

The two shotgunned a beer.

And then another.

That’s when a light went off.

“We shotgun beer all the time, but we always use a key to open the cans which is really gross,” Arellano says. “No one has ever made a beer shotgun tool.”

Turns out drinking and depression can result in epiphanies…

That is until the entrepreneurial hangover hits.

A Better Way to Shotgun Beer

“The first products were terrible,” Arellano admits. “They were huge and could barely even open a bottle.”

Still, Arellano and Thurston threw up a website they say was just as terrible and pronounced themselves in business as Raging Mammoth; seller of what would ultimately become the Sabertooth.

 

The founders soon got confirmation they were on the right track as a crowdfunding campaign resulted in more than 1,400 backers and $23,000. “It just blew up,” Arellano says. “We beat our goals and decided we should take this serious.”

They ditched the old site for Shopify and relaunched their online beer shotgunning store. “The old site was garbage,” Thurston says a bit sheepishly. “My buddy actually designed it, but it was the ugliest site I had ever seen.”

Raging Mammoth did $4,000 in revenue right off the bat but wasn’t throwing off enough cash to grow quickly and sustain two college seniors who were about to graduate. “We were really bummed thinking we’d have to get jobs,” Arellano says.

But that’s what they did.

They quit the business they started to take a shot at getting rich with a Silicon Valley tech startup. The two moved to California, took an equity stake, and adopted the frenetic pace expected of hot tech prospects.

Raging Mammoth was no longer the rage.

Reviving the Mammoth

“We lost track of Raging Mammoth,” Thurston says. “We were partners with two other people at the tech startup and had a lot of responsibility.”

It didn’t take long though for the two to understand the ten percent equity stakes they received in the tech startup paled in comparison to their partners. Thurston says he and Arellano were working days, nights, and weekends and seeing little payback.

Then one day there was a blow up at the office.

“We had to take a walk and vent,” Thurston recalls.

On the way to lunch, Thurston began thinking about Raging Mammoth and learned Arellano had been having similar thoughts. “What if we just quit and focus one hundred percent on Raging Mammoth,” Thurston remembers asking Arellano.

 

A couple of phone calls to their fathers later for approval and the duo had a plan; they’d save all of their money, pledge not to take a salary, and take a stab at reviving the Mammoth.

There was one big problem though.

The two didn’t have enough money for rent in California let alone any left over to grow an ecommerce business.

Relocating the Rage

“It’s not just about drinking,” Arellano says of the Raging Mammoth brand. “It’s about making the fun times we have even better.”

But if fun times were in the cards for Arellano and Thurston they wouldn’t be in California. To avoid winding up homeless, the two packed up and headed for Texas and found the only place they could afford in Austin. Needless to say, the first global headquarters for Raging Mammoth was a mess.

“There were holes in the walls, and it was moldy,” Thurston says. “The floor was about a foot and a half higher on one side, but we were there to grind it out and we did.”

The change of scenery, mold and all, seemed to work. The pair learned all they could, ramped their marketing, and the orders began coming in. “The first month that we brought in ten thousand dollars blew us away,” Arellano says. “That was a lot of money to us at the time, and we couldn’t believe it.”

The revenue record soon doubled.

Then it doubled again.

 

In January 2016, Raging Mammoth generated $52,000 and was growing so quickly it could no longer keep pace. “We were like, woah,” Arellano says. “We sold out of everything and had no inventory left to sell in February.”

Besides fraternity brothers, the Sabertooth can and bottle openers caught fire among tailgaters and others interested in downing a brew quickly:

  • Golfers
  • Campers
  • Wedding parties

“We were blown away,” Arellano says.

The company was shotgunning growth and setting its sights even higher...

Scaling With Shopify Plus

“It was a nightmare when we were outsourcing our development,” Arellano says. “It was a chore just to get the developer on the phone to fix a typo in a product description.”

Raging Mammoth ditched its old site for Shopify long before it began its hyper-growth phase but recently upgraded to Shopify Plus, an enterprise-level ecommerce solution for high volume merchants.

 

Besides saving time and money on development, Arellano and Thurston say Shopify’s robust app store provides them the flexibility to add custom functionality that improves margins and the user the experience. The ability to quickly implement features frees him to focus on what really matters; the product.

For example, of the ten applications Raging Mammoth uses on its site Thurston suggests Notify, an app that boosts sales using social proof, has been particularly impressive. The app can improve conversion rates by highlighting items other customers have purchased and creating a sense of urgency.

 

“Shopify Plus is 100% the best platform for ecommerce,” Thurston says. “We have loved our experience with Shopify and will never leave.”

Raging Mammoth is also leveraging the ease with which Shopify Plus integrates with agency partners to boost sales. The company depends on its email service partner, Klaviyo, to send targeted email based on user behavior. “We have an entire pipeline of email sequences ready to go,” Thurston says. “We automatically send an email to customers who spend a certain amount or who we haven’t heard from in a hundred days. We’re also split testing messages to see which convert at higher rates.”

The company also has plans to customize and make improvements to the checkout experience to improve its off and online marketing efforts:

  • Influencer marketing on Instagram
  • Facebook ads comprised of user-generated content
  • An ambassador program that partners with college students to promote the brand on campuses

“We went from four thousand dollars a month to $52,000 in just a few months,” Arellano says with a hint of disbelief in his voice. “We’re proof you can scale really quickly with the right partner.”

The Talk Future Millionaires Must Have

Compared to its 1,300% revenue growth this next statistic might seem a bit modest; Raging Mammoth’s average order value has increased 52% from $21 to $32. Sure, you can attribute the success, in part, to driving more traffic to the site and the addition of new products like apparel, branded merchandise, and beer sleeves.

 

But what if there’s something more?

The “bro” speak on the company’s website is perfect for its target audience. The company has also mastered the potentially tricky transition of its customers from beer guzzling frat brothers to responsible and employed college graduates by positioning the Sabertooth as a must have for tailgating and other life events that involve alcohol.

But the real reason behind the company’s jaw-dropping growth isn’t something that can be hacked, purchased, or even stolen.

It’s discipline.

Arellano and Thurston recently had the talk- the one entrepreneurs often have when they’re on their way to becoming millionaires and are confronted with whether to take big salaries now, later, or hold out for a sale and an even bigger payday.

“Our margins are really healthy,” Arellano points out. “Should we start paying ourselves lots of money?”

It’s certainly tempting.

But the choice between putting piles of cash in your pocket or back into a business that, like any, is one bad break away from being gone isn’t black and white though it may seem like it when you hear the decision Raging Mammoth’s young founders made.

“If we paid ourselves now we’d be cheating the business in the future,” Arellano suggests. “We decided to put everything we have into this so that in ten years we won’t even be able to regret buying a bunch of dinners and cars now.”

So this company, born in a frat house, will soon do some hiring.

It’ll also spend big in an effort to never run out of inventory again.

It’s a far cry from Arellano’s job of just two years ago as a pizza server in desperate need of a few extra bucks to make ends meet. Especially when you consider the two people who created Raging Mammoth, which one day hopes to become a lifestyle brand on par with Red Bull, almost gave up on it.

“The coolest thing about this is we were going to quit this company nine months ago when it wasn’t working,” Arellano says.

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How Leesa is Disrupting the Mattress Industry by Shipping Beds in Boxes & Making Richard Branson Proud

How Leesa is Disrupting the Mattress Industry by Shipping Beds in Boxes & Making Richard Branson Proud

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It's a gamble that turned into $30 million...

Now combine a serial entrepreneur with an itch to shake up an entire industry with a once in a lifetime island encounter with Richard Branson and what do you get?

The answer is a springless mattress that rolls up, fits in a box, and is purchased online by people around the world who are tired of buying overpriced beds in stores where testing a mattress requires you to awkwardly lay down while a sales person gawks.

Oh, and this entrepreneur's key differentiator- the thing that sets his company apart from the pack and could be marketed to make even more money...

He's keeping it a secret.

Until now...

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