167 search results for “Case Study”

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability and $58 Million in Losses

How Jones Soda Saved Itself from a Decade of Unprofitability

The road to success is rarely as clean as the myths and the legends.

Even massive wins are no guaranteed of continued boom.

In 2006, Jones Soda hit $39 million on annual revenue. They were media darlings — everyone from Fast Company to Inc. to Entrepreneur to Bloomberg News.

And then, everything fell apart.

Over nine years without a profit, laying off 40% of their workforce, and getting delisted from NASDAQ were just a few of the highlights (or rather, lowlights).

This is the true story of their rise from dead ...

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9 Lessons from 250,917,080 Ecommerce Site Searches

9 Lessons from 250,917,080 Ecommerce Site Searches

Despite its ability to increase conversions by nearly double and — in some cases — account for upwards of 13.8% of a site’s overall revenue … 

Most ecommerce sites don’t support on-site search as they should. 

In this special guest post, Klevu’s Miles Tinsley shares nine lessons he's learned from 250,917,080 onsite searches to make your own onsite search more effective and profitable. 

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How a UK Ecommerce Company Partnered With Shopify to Expand Internationally

How a UK Ecommerce Company Partnered With Shopify to Expand Internationally

Want to sell worldwide?

Remember your first web site?

Regardless of whether you're laughing, crying, or still using pieces of it today, you know how traumatic it can be switching platforms.

No one knows this better than black + blum, a London-based ecommerce company that designs and sells homeware products. Before the company replatformed with Shopify Plus,  the company went with an ecommerce provider that promised the moon but delivered much less.

Almost overnight, black + blum's sales were cut in half.

It could've been the end of a dream, not to mention the downfall of two really talented designers.

Today though, black + blum is thriving and wants to let you in on a secret it says can help you quickly begin selling your products globally...

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How Velour Lashes Automates Holiday Ecommerce Sales & Won Beyoncé’s Loyalty

How Velour Lashes Automates Holiday Ecommerce Sales & Won Beyoncé’s Loyalty

It’s not every day that you read an ecommerce business success story that includes Beyoncé as one of the main characters. 

Velour Lashes’ journey from concept to reality floored our content team. 

Read on to learn for yourself how a personal dissatisfaction of cheap drugstore products led Mabel Lee — co-founder & CEO of Velour Lashes — to … 

  • Supply A-list celebrities with luxury lashes 
  • Partner with beauty heavy-weights like Sephora 
  • And grow through advanced automation 

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How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

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Here are the keys to the backdoor...

Now take 'em and be creative with your store in ways that'll generate mega-ROI!

That's basically what Shopify Plus is telling merchants to do by releasing Shopify Scripts, which offers merchants the ability to write their own custom code on Shopify’s servers. With scripts merchants can have it all; the freedom to write their own code as well as the scalability, reliability, and affordability associated with cloud-based ecommerce.

Need some inspiration?

Check out how the two companies featured in today's post put Scripts to work to grow mobile revenue 340%....

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How 2 Chainz Sold $2.1 Million of Ugly Santa Sweaters in 30 Days

How 2 Chainz Sold $2.1 Million of Ugly Santa Sweaters in 30 Days

How 2 Chainz Sold $2 Million Dollars of Ugly Santa Sweaters in 30 Days

Stuck ... 

That's how it feels when you think you've got the next big thing in merchandise only to learn no one wants what you're selling. You wind up being stuck with a pile of inventory you're forced to discount, dump, or take a huge loss on. 

But there's a new way to test and develop products ... 

It's actually a simple formula others have used to make millions of dollars in just a matter of weeks. 

And the man who discovered it is giving the formula away in today's (festive) post ...

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Why Marshawn Lynch Chose Shopify Plus to Power His Flagship Store Two Days Before Retiring from the NFL

Why Marshawn Lynch Chose Shopify Plus to Power His Flagship Store Two Days Before Retiring from the NFL

Shopify Plus is in Beast Mode

It's not often one of the greatest running backs in the history of professional football calls you for help...

But two days before Marshawn Lynch, a future Hall of Famer, decided to call it quits in the NFL, he called Shopify for assistance. Lynch needed a partner he could rely on during life after football; a platform that could handle the rigors of selling in both the digital and physical worlds.

As we were helping Lynch kick off his new life, a funny thing happened...

We discovered a Lynch few others know.

It all started on a chilly Oakland morning where we found Lynch doing something special that can help make you just as successful in ecommerce as Lynch was on the field. It's a way of life Lynch calls Beast Mode...

 

 

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How This Purple Mattress 20 Years in the Making Became an Overnight Success

How This Purple Mattress 20 Years in the Making Became an Overnight Success

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The years you've spent toiling & sweating to make your dream a reality...

Yep, those years are often overlooked by outsiders who often chalk up success like yours to luck, being early, or in the right place at the right time.

You know better though...

So too do the entrepreneurs being highlighted today. The Pearce brothers spent more than twenty years designing, creating, and inventing before all of that worked culminated in what some are calling an overnight success.

I promise this post will NOT teach you how to be successful quickly...

But it will provide you a blueprint that just might inspire you to persevere your way to the top as two overnight entrepreneurial successes did over the course of twenty years.

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6 Tips for Researching and Attracting Local Markets

6 Tips for Researching and Attracting Local Markets

Soda? Pop? Coke? Different places use different words.

Did you know that in some parts of the U.S., if you order a "Coke" at a restaurant they'll think you just want "soda?" Your server would then ask you "what kind of Coke would you like to drink? Coca-Cola? Dr. Pepper? 7-Up?"

Having an online business allows you to sell to customers from anywhere, at any time. But if you aren’t speaking to local markets in a language that they understand and appreciate, you’re missing opportunities to connect with that market in a meaningful way.

Likewise, there are many local advertising and tax laws, plus important government regulations to be aware of before entering into and selling to new markets.

This may be something that you wish you had the time to research. Or, perhaps it seems overwhelming to know where to start. To make your life easier, I’ve collected some useful tips and resources to help you to better understand and attract local markets. So, let’s get started.

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