80 search results for “Nick Winkler”

How A Luxury Hoodie Company Builds Product Launch Suspense & Uses Rewards to Retain 50% of Customers

How A Luxury Hoodie Company Builds Product Launch Suspense & Uses Rewards to Retain 50% of Customers

feature

Ever get business inspiration from a newborn?

Probably not, but the founder featured in today's post sure did. In fact, her oldest child actually named the business after this entrepreneur's youngest child!

The story will undoubtedly make you smile...

But more importantly, it'll also outline the step-by-step process this founder uses to build suspense prior to successful product launches. It's the same technique you can adapt and use to turbocharge growth and combine with the unique way this founder integrates rewards and discounts to retain more than half her customers...

Continue reading

How A Family Business Left Magento For Shopify Plus & Immediately Doubled Its Conversion Rate While Changing Lives

How A Family Business Left Magento For Shopify Plus & Immediately Doubled Its Conversion Rate While Changing Lives

feature

Get sick and the world might hate you...

While this may sound absurd to you, this is a reality for hundreds of thousands of people afflicted with leprosy.

Lepers are routinely kicked out of their homes, ostracized from their communities, and made to live together in poverty.

It really bothers the U.K.-based merchant being featured today...

Not only is this family shoe business making a huge difference in the lives of lepers as part of its charitable efforts, it's also revealing how it uses Shopify's Mobile SDK so you can improve the customer experience and grow your sales just like this company has...

Continue reading

Introducing Shopify Shipping Scripts: Innovative Shipping Customizations To Grow Your Business

Introducing Shopify Shipping Scripts: Innovative Shipping Customizations To Grow Your Business

Introducing Shipping Scripts

What if you had the power to create your own in-house shipping guru…

An expert who could look into every customer’s cart and identify which products can be shipped via certain carriers- and those that cannot - based on specific SKUs to certain zip codes, regions, or countries?

Even better, what if all of it was automated?

Imagine your own shipping impresario working around the clock to make sure you automatically ship the right product through the appropriate third party in the most efficient and margin-boosting way possible while simultaneously improving the customer experience.

The ability to ship in this manner is no longer a dream…

 

Continue reading

How Death Wish Coffee Made $2,083 a Minute by Winning the Super Bowl

How Death Wish Coffee Made $2,083 a Minute by Winning the Super Bowl

feature

No- you wouldn't go to Disneyland...

Not even if you won the Super Bowl!

A least not if you're anything like Death Wish Coffee, which one year after winning a free Super Bowl commercial worth $7 million is experiencing turbocharged growth and now stealing shelf space from the titans of the coffee industry.

What would entrepreneurs like you do if you won the big game?

The Super Bow was great for Death Wish; the company had the biggest two hour sales period ever during the big game.

But here's the secret the company is revealing in this piece...

Death Wish was already doubling sales year over year prior to the big game commercial.

In this post, Death Wish is generously pulling back the curtain and revealing the technology now powering its efficiency and growth so you can evaluate and use the same technology to accelerate growth in your business- even without a Super Bowl commercial....

Continue reading

$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

After a week hiding in bed from bills and the inventory she couldn’t sell, Karolyn Fox emerged with a new lease on ecommerce life. 

What happened next is the stuff of “overnight” legend and put Fox’s company, Military Hippie, on track to soon hit $10 million in annual sales. 

Of course, you already know there’s no such thing as “overnight” success. Instead, Fox is taking us behind the scenes to reveal exactly what it takes to overcome inventory hell and the entrepreneurial grim reaper … 

Continue reading

A “Golden” Opportunity: How Activewear Brand Rhone Disrupted Itself Two Years After Launching

A “Golden” Opportunity: How Activewear Brand Rhone Disrupted Itself Two Years After Launching

feature

It can cause an extremely painful deep breath through gritted teeth...

The feeling you get when you first discover a competitor's product and realize it's better than yours is one that can sting badly.

But what if that didn't have to happen?

Okay, raise your right hand and repeat after me; I swear on the ecommerce Bible that I'll do something everyday to try to put myself out of business.

That's the pledge the entrepreneurs featured in today's post live by. In fact, just a couple of years after launching they've already disrupted themselves and found something so potentially revolutionary they're willing to risk it all to strike gold- literally strike gold!

They're also sharing with you the five tools they use to better listen to their customers and create products guaranteed to sell.

So read the post, swipe the tools, and start future-proofing your business now...

 

Continue reading

How Memobottle Reimagined the Water Bottle & Sparked a Movement That Crashed the Oscars

How Memobottle Reimagined the Water Bottle & Sparked a Movement That Crashed the Oscars

How far are you willing to go … to make it perfect?

Willing to fly to another country? Live in the production factory? Refuse to leave until it's just right?

The two Aussie featured in today’s post did all that and more when they reimagined a product the world takes for granted.

Here’s the best part ...

These are nomadic entrepreneurs willing to reveal the four applications they use with Shopify Plus to live what they call a “piña colada life” so you can live it as well...

 

Continue reading

Introducing Shopify Plus Industry Reports: Insight & Imagination for Tomorrow & Beyond

Introducing Shopify Plus Industry Reports: Insight & Imagination for Tomorrow & Beyond

Introducing The Fashion & Apparel Industry Report by Shopify Plus

Tomorrow's technologies are about to collide...

What will likely result is a future that looks little like as it does today and rich with new threats and opportunities.

Want to see all of this before everyone else?

Introducing Shopify Plus Industry Reports, a series of industry specific snapshots, shifts in consumer behavior, and emerging technologies designed to provide merchants with actionable insight they can use to make data-informed decisions that powerfully differentiate their brand and help them intelligently chart a strategic course for the future.

We created the first Industry Report for those of you in the following industries:

  • Fashion & Apparel
  • Cosmetics
  • Jewelry
  • Luxury Goods

If you want to strategically position yourself for the second half of the decade and beyond, this is the report for you.

Get your copy here...

Continue reading

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

feature

It’s like walking a tightrope over Niagara Falls. One misstep and it's all over. 

That’s exactly how the no-B.S. tattoo artists featured in today's post felt when they discovered the needles many in their industry used contained potentially harmful levels of lead. They didn't want to slam the very tattoo artists they were hoping to sell new needles to … 

But they also wanted to offer a safer alternative and protect the industry from itself and potential new regulation if and when this dirty little secret gets out.

The delicate balance this duo walked, along with the specific methods they used to increase their company's abandoned cart recoveries 200%, are outlined here for you to copy and use to grow your business with trust and technology...

Continue reading

How a Premium Electric Bicycle Maker Doubled Sales and Derisked the Purchasing Decision

How a Premium Electric Bicycle Maker Doubled Sales and Derisked the Purchasing Decision

Yevgeniy Mordkovich didn’t like what he saw when he looked behind him. What was that in the distance?

His wife! Don’t misunderstand; Mordkovich is crazy about his wife. But when the pair would set out on long bike rides, their different levels of strength often prevented them from riding alongside one another; one would often fall behind the other.

It was a big problem for two people who desperately wanted to spend more time together while bicycling. The solution?

The pair decided to build from scratch an electric bicycle that could provide the burst of power necessary to keep Mordkovich and his wife riding side by side in the event one were to tire and start to fall behind.

Eventually, Mordkovich would partner with his brother Boris, who has a background in alternative transportation, to found EVELO, a maker of premium electric bikes that are thoughtfully designed and masterfully built.

How best to launch an online-only electric bike company? By riding one 4,000 miles across the country to prove the bikes can perform. Here’s the idea in Boris’ own words:

“What if we do the first-ever trans-American electric bike trip on our bikes? By riding around 4,000 miles from New York City to San Francisco, we’d be able to put our bikes through the ultimate, real-world test and ensure that the product can handle anything that our clients will put it through in the future.”

The unconventional launch proved the bikes were high performers. A company was born. So too was a first-of-its-kind distribution model turning heads in the bicycle industry.

Blowing Past Tradition

That cross country bike ride helped Mordkovich perfect EVELO’s bikes.

Five years and thousands of customers later, the company offers consumers two product categories; the first includes four models of electric bicycles: “The majority of people who buy these bikes skew older,” Jonah Bliss, EVELO’s Director of Community says. “These customers are retirees or people close to retiring who used to ride a bike and want to do so again but feel they need a little more power to hop on and begin exploring.”

The second product the company sells is called Omni Wheel, a specialized wheel that attaches to and turns almost any bicycle into an electric bike. It provides riders of all fitness levels the extra boost of power they might need to tackle hills, difficult terrain, or anything they might encounter outdoors or on their way to work.

“It electrifies any bike,” Bliss says. “The Omni Wheel is something more often purchased by younger consumers who may not be ready for an EVELO electric bike but want a power boost for their current bicycle.”

Interestingly, EVELO competes against a variety of products vying for the attention of the traveling and fitness-minded public:

  • Cars
  • Home gyms
  • Regular bicycles
  • Workout products

“People purchase from EVELO for very individual reasons,” Bliss points out. “It really depends on what their goal is; getting to work without driving a vehicle, becoming healthier, or reigniting their passion for riding later in life with the security that comes with knowing an instant boost of power is available.”

EVELO’s bikes empower riders by offering two modes: (1) Pedal Assist where you pedal and the electric motor detects how much help you need and provides the appropriate amount of power; and Throttle where you ride traditionally or kick your legs to the side and allow the electric motor to do all of the work. Bliss tells us the bikes top out around 20-miles per hour, but the really motivated (and fit) can go a bit faster if they pedal hard while the engine is at top speed.

Potentially even more innovative is EVELO’s distribution strategy; it bypasses traditional bike stores and sells directly to consumers online. “We were the first of our kind to adopt the web-only model of distribution,” Bliss says. “When you sell bikes through chain stores and local shops they often slap a fifty-percent markup on each bike and we wanted to do things differently.”

The model positions EVELO to control the price of its bikes better than others which is a key component of the company’s success. That’s because premium electric bikes come with a premium price tag.

We Want You to Love It Not Like It

How do you sell a premium electric bike for double the price of some competitors?

You bridge the digital and physical worlds by creating a robust experience that proves without a doubt the value of an EVELO bike. “If a person is going to plunk down thousands of dollars for a bike,” Bliss says. “We want them to love it not like it.” Here’s how EVELO engineers that love …

The EVELO Ambassador Network

The Ambassador Network includes EVELO diehards scattered all over the country willing to temporarily loan their electric bikes to prospects and allow them to ride before making a purchase decision.

“Whatever town you’re in we’ll try to connect you with the nearest ambassador,” Bliss explains. “Instead of our marketing spiel, consumers can actually talk with EVELO bike owners, ask questions, and discuss the bikes frankly before committing to a purchase.”

Not only does the ambassador network offer prospects an opportunity to make a more informed purchase decision, but it also allows the ambassadors willing to occasionally share their bikes and perspective a chance to earn $200 commissions from EVELO that can help offset the cost of their bike.

The Ten-Day Free Trial

Test it before buying. EVELO further de-risks the purchase decision by offering customers a ten-day free home trial of their EVELO ebike. If for any reason a customer is not in love with their EVELO bike they can return it within ten days of purchase and receive a refund or exchange it for a different model no questions asked.

“It’s an amazing guarantee,” Bliss says. “Customer happiness is paramount for us, and we want people to choose EVELO because we’re the best, so we have a responsibility to prove that.” But EVELO doesn’t abandon customers at the conclusion of the ten-day free trial. Along with its ebikes, the company also delivers peace of mind with an 18-month warranty.

The Takeaway

It’s a combination of promises that alleviates the fear of not being able to test a bike at a local shop as well as pay a premium of which customers are taking note.

In addition to de-risking the purchasing decision, EVELO is powered by Shopify Plus, an enterprise level ecommerce platform for high volume merchants. EVELO has been with Shopify since its launch and upgraded to Plus, so it could scale on demand and keep up with the breakneck growth it’s experiencing.

Sales have doubled every year and the company is on track to exceed $3 million in revenue this year. “Shopify is powerful, and we’re really happy with it,” Bliss says. “Shopify helps us prove our value to customers which is ultra important for a premium brand.”

Importantly, EVELO notes the ease with which Shopify Plus integrates with third-party applications and systems. Specifically, EVELO uses Klaviyo, an email marketing platform built for ecommerce merchants, as one of its marketing lynchpins. “We’re glad we switched to Klaviyo,” Bliss says. “It lets us see how much money we’re making from each mailing, which is extremely informative.”

Speaking of money, EVELO is largely powered by remote employees that communicates via Slack, a messaging app for teams, and another of EVELO’s key Shopify integrations. “Every time we make a sale we’re all pinged in Slack,” Bliss says with a smile. “Everyone on my team, no matter where they are, gets to celebrate because we can all see we’re making money.”

And if EVELO’s secret plan for the future comes to fruition, those Slack pings may soon be nonstop.

Powerful & Sexy

Besides a promise to respond to all email within 24-hours, here’s proof the company’s effort to alleviate the issues associated with selling ebikes directly is resonating; customers who purchase EVELO bikes rarely return them. “The return rate is extremely low,” Bliss says.

It’s a telling metric, but soon the company will have another on which to focus; repeat customers. The company is working on new electric bicycle models, but Bliss hints the world probably has no idea what EVELO has in store for it.

“Our bikes are great right now, but they look like electric bikes,” he says. “The new bikes are going to be more powerful and sexier. We want to change people’s perceptions of electric bikes, and we’re going to do that by changing the look and performance of the bike.”

Expect a splash sometime soon. For now, though, the team at EVELO is not only basking in the glow of entrepreneurial success but also the realization it’s having an impact on the world.

“We’re all pleasantly surprised at how big this has become,” Bliss admits. “These bikes are helping older people experience the outdoors again and become healthier. We’re actually helping make people’s lives better which is the most important part of this.”

Seems as though Yevgeniy Mordkovich’s desire to be closer to his wife on long bike rides is empowering others to go farther than they ever dreamed.

Continue reading