167 search results for “Case Study”

How Smoke Cartel Used Shopify Plus to Launch 24/7 Live Chat & Slash Customer Service Response Times 93%

How Smoke Cartel Used Shopify Plus to Launch 24/7 Live Chat & Slash Customer Service Response Times 93%

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It's not just one flat tire ... 

But the digital equivalent of all four blowing out at once. 

Smoke Cartel was transitioning to a larger warehouse when their internet service was cut, employees unexpectedly quit, and the company had zero customer service for four days.

Angry customers piled up. And so did the request for refunds.

How did they turn it around, once again accelerate growth, and slash customer service response times from two days down to an hour?

Not only is Smoke Cartel revealing the tool they used to succeed, but also the one key integration she says you too can make to improve customer service and turbocharge growth ...

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GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

GOOD AMERICAN: From Million-Dollar Launches to Driving Sales with Automatic Product Tagging & Inventory Flags

When you do $1 million in sales on day one ... 

The expectations for future growth are heightened. Especially if you're Khloé Kardashian, co-founder of GOOD AMERICAN, a denim-focused fashion brand designed for a curvier, sexier, and stronger shape. 

To maintain GOOD AMERICAN’s accelerated growth, Kardashian and her team needed to put much of the business on autopilot. 

Today, they’re revealing exactly how they automated a host of tedious, manual, backend processes … so that you can do the same. 

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How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

How Channelling “Your Inner Ten-Year-Old” Is the Secret to Brandon Steiner’s $50 Million Empire

For almost thirty years, Steiner Sports has thrived in an industry fraught with knockoffs, price confusion, and broken dreams. 

They’ve not only built a $50 million empire playing on the same field as ecommerce Goliaths like Ebay and Amazon … 

They’ve also learned how to earn the trust of mega-influencers like Derrick Jeter, Victor Cruz, and Eli Manning ... all without losing sight of their customers. 

So what's Brandon Steiner’s secret? 

Hint: it’s about channeling your “inner 10-year-old” … 

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How Leesa is Disrupting the Mattress Industry by Shipping Beds in Boxes & Making Richard Branson Proud

How Leesa is Disrupting the Mattress Industry by Shipping Beds in Boxes & Making Richard Branson Proud

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It's a gamble that turned into $30 million...

Now combine a serial entrepreneur with an itch to shake up an entire industry with a once in a lifetime island encounter with Richard Branson and what do you get?

The answer is a springless mattress that rolls up, fits in a box, and is purchased online by people around the world who are tired of buying overpriced beds in stores where testing a mattress requires you to awkwardly lay down while a sales person gawks.

Oh, and this entrepreneur's key differentiator- the thing that sets his company apart from the pack and could be marketed to make even more money...

He's keeping it a secret.

Until now...

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$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

$10 Million Hippie: How a Strategic Pivot Resurrected a Business in Inventory Hell

After a week hiding in bed from bills and the inventory she couldn’t sell, Karolyn Fox emerged with a new lease on ecommerce life. 

What happened next is the stuff of “overnight” legend and put Fox’s company, Military Hippie, on track to soon hit $10 million in annual sales. 

Of course, you already know there’s no such thing as “overnight” success. Instead, Fox is taking us behind the scenes to reveal exactly what it takes to overcome inventory hell and the entrepreneurial grim reaper … 

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Want to Get on Shark Tank? Shopify Plus Merchants Share How to Be Selected & Kill It Under Pressure

Want to Get on Shark Tank? Shopify Plus Merchants Share How to Be Selected & Kill It Under Pressure

With the next Shark Tank casting call happening on March 30th, we thought we'd get some advice from previous Shark Tank winners and Shopify Plus merchants about their experiences on the show. 

In this article you'll get advice on: 

  • How to increase your chances at getting on the show
  • What to expect if you pass your audition
  • How to survive a Shark attack

These and other great bits of advice from merchants who have been there are waiting for you.  

 

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Ultimate Flash Sale Ecommerce Guide: How to Sell Over $3 Billion on Autopilot

Ultimate Flash Sale Ecommerce Guide: How to Sell Over $3 Billion on Autopilot

Ultimate Flash Sale Ecommerce Guide: How to Sell Over $3 Billion on Autopilot

Even outside the holidays, conventional wisdom tells us flash sales are must-dos in the hyper-competitive world of online commerce. 

Over Black Friday Cyber Monday … they’re near sacred. 

Unfortunately, not all flash sales are boons. In fact, more often than not they’re complete busts that not only hurt your bottom line but your brand’s reputation as well. 

That’s why today, we’re taking a detailed look at exactly how to run a successful flash sale … 

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Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How To Get More People to Take Action on Product Pages

Hey there, 

Tommy Walker, editor of the Shopify Plus blog here.

It seems like no matter who I talk to in ecommerce, startup or enterprise, I consistently hear, "How do I get more people clicking the 'Add to Cart' button?"

"Should I make it orange? What color gets the most clicks?"

I have to laugh about this a little bit, because when we're asking questions like this, it's like we forget that we're also online shoppers too. I ask, "Is there any button color that makes you more likely to click?" 

Sometimes this drives the point home, other times... not so much.

In any respect, one of my long time writing partners Ott Niggulis has written a piece on what it takes to get more people clicking that button. He starts with a story about needing a pair of shoes before traversing the infinitely long stretches of airport, and why the first site he looked at didn't work out.

He then talks about some of the tools you can use to discover why more people aren't clicking the "Add to Cart" button, and what you can do to encourage more clicks.

I hope you enjoy reading it as much as I have. If you have any questions or would like to have my team research a piece specifically for you, shoot me an email at editor@shopifyplus.com  

Talk Soon,

Tommy Walker    

 

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How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination”

How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with Imagination

Can a picture build a brand? Can it launch a business? And can it sustain high-volume growth over the long term? 

For any ecommerce organization investing in Instagram, those are big questions. 

And even though Instagram is one of the few social networks that genuinely loves products and brands … they’re not easy to answer. 

Unless, that is, you’ve built a multi-million dollar fashion brand through Instagram in just two years. 

That’s exactly what Kevin Dao from ORO Los Angeles has done. And his secret comes down to a words you probably wouldn’t expect … imagination

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How a South Korean Entrepreneur Uses Homemade Cookies to Grow a Little Girl’s Fashion Brand 50% Every Month

How a South Korean Entrepreneur Uses Homemade Cookies to Grow a Little Girl’s Fashion Brand 50% Every Month

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It's the equivalent of an entrepreneurial hail mary...

If you haven't been there you probably know of someone who had maxed out the credit cards, given it all they had, but was still coming up short climbing the mountain that can be ecommerce.

The founder being featured today was actually down to his very last sample product before striking it big.

His secret?

He's sharing it in this post in hopes that it'll arouse your creativity and help you turn your fashion ecommerce dream into a multimillion dollar success story just like his...

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