181 search results for “Case Study”

How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

The 2018 back-to-school shopping season was the best year yet for ecommerce sites … generating $58.1 billion in online sales. 

Want to know what other channels and strategies earned an A+ for back-to-school ecommerce? 

Read on to review our infographic, plus detailed highlights which provide a blueprint for what to expect during Black Friday Cyber Monday 2018. 

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How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

How Two Minnesota Companies Customize Shopify Scripts to Offer Dynamic Checkout Pricing & Grow Mobile Revenue 340%

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Here are the keys to the backdoor...

Now take 'em and be creative with your store in ways that'll generate mega-ROI!

That's basically what Shopify Plus is telling merchants to do by releasing Shopify Scripts, which offers merchants the ability to write their own custom code on Shopify’s servers. With scripts merchants can have it all; the freedom to write their own code as well as the scalability, reliability, and affordability associated with cloud-based ecommerce.

Need some inspiration?

Check out how the two companies featured in today's post put Scripts to work to grow mobile revenue 340%....

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How a UK Ecommerce Company Partnered With Shopify to Expand Internationally

How a UK Ecommerce Company Partnered With Shopify to Expand Internationally

Want to sell worldwide?

Remember your first web site?

Regardless of whether you're laughing, crying, or still using pieces of it today, you know how traumatic it can be switching platforms.

No one knows this better than black + blum, a London-based ecommerce company that designs and sells homeware products. Before the company replatformed with Shopify Plus,  the company went with an ecommerce provider that promised the moon but delivered much less.

Almost overnight, black + blum's sales were cut in half.

It could've been the end of a dream, not to mention the downfall of two really talented designers.

Today though, black + blum is thriving and wants to let you in on a secret it says can help you quickly begin selling your products globally...

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Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet, Searching For Ease and Speed, Migrated Both its Wholesale Businesses

Ninety days. That was all it had. 

In late 2017, Ryonet launched its online apparel company, Allmade, on Shopify Plus. 

It was a test. Succeed, and Ryonet would also bring over the online portal of its flagship business, operating at nearly $50M in annual revenue. 

What Ryonet coveted was speed, a faster site complete with the ease of use to please its wholesale customers. Get them in. Get them out. That was the way to greater B2B conversions. 

Did Allmade prove Ryonet’s gamble to be true? After three months, the results were in ... 

 

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Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

The loudest voices are shouting. And they all echo the same refrain … 

Retail is dying! You'd best prepare for the end. 

But wait, not so fast. Real-world shopping is far from finished; however, adaptability has never been more vital to an outfitter's success. 

In this space, transformation is essential. 

Just ask YM Inc. 

The Canadian retailer operates an umbrella of well-known retail brands, more than 600 locations. And yet, YM knew one it was time for a shift — not a total brand reimagining, but a reboot of its ecommerce arm. 

The company had a simple edict: shopping should be fun, and great fashion should be accessible to everyone. 

How to get that online? That’s where we turn today ... 

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How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

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They're the holy grail of marketing.

Millennials!

With so many misconceptions about this group and the permission-based & personalized marketing often required to get them to fall in love with a brand, it's no wonder targeting millennials can be frustrating.

Now imagine what it'd be like to do so if you're a 150-year old company not accustomed to talking or selling directly to millennials.

This type of reinvention is what the marketers being featured in today's post are sharing with you.

The stumbles, the insights, and the eye-popping successes...

It's all in here and designed to help you connect with and drive sales by targeting millennials.

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Why Customer Service Needs to Be Faster than Ever

Why Customer Service Needs to Be Faster than Ever

You've been there. 

"Please hold, your wait time will be... 15... minutes." The kids are screaming, one of the board members just sent an urgent text, and all you wanted was to do is talk to someone from customer service. It's infuriating. 

Yet... it's so easy to overlook when thinking about your own customer service experiences. 

But did you know: 

  • 64% of people using Twitter expect an answer within an hour. 
  • 85% of people using Facebook expect a reply within 6 hours. 
  • 77% of people won’t wait longer than 6 hours for an email reply. 

Also, research has found that companies that focus on fast customer service see an average of 11% higher conversions, an increase in word of mouth marketing, and much higher retention rates. 

Your wait time is over. Read more to learn how you can make your customer service more powerful and effective.  

 

 

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