168 search results for “Case Study”

Ecommerce Usability 101: Are You Making it Difficult For Visitors to Purchase?

Ecommerce Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

What's the most important factor in making sales online? 

Research shows only 10% of consumers say a beautiful appearance is the most important factor of web design. 

76% of consumers, however, say that a site that makes it easy to find what they want to buy is what they value most. Now, what if I told you that by reallocating only 10% of your design budget you could double your key performance metrics? 

This is going to be a good year. 

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Rethinking Retargeting: Finding the Line Between Stalking and Solving

Rethinking Retargeting: Finding the Line Between Stalking and Solving

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Hey there, 

So I clicked on a link by accident the other day and briefly visited this online jewelry manufacturer. No big deal, I just hit "back" on my browser and continued my original search. But over the next several days I couldn't go anywhere online without seeing ads for the company's jewelry. I thought to myself, "The company is wasting so much money on retargeting that has zero chance of converting me!"

How's your retargeting converting?

There's a fine line between stalking and solving a problem for prospects with retargeted ads. Retarget too aggressively and you risk angering potential customers. Retarget too softly and you risk missing out on incremental sales.

So how do you walk the retargeting tightrope without falling off?

We've tunneled deep inside the world of retargeting and have unearthed exactly what you need to balance your next campaign- the one that won't annoy but will convert!

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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Why Customer Service Needs to Be Faster than Ever

Why Customer Service Needs to Be Faster than Ever

You've been there. 

"Please hold, your wait time will be... 15... minutes." The kids are screaming, one of the board members just sent an urgent text, and all you wanted was to do is talk to someone from customer service. It's infuriating. 

Yet... it's so easy to overlook when thinking about your own customer service experiences. 

But did you know: 

  • 64% of people using Twitter expect an answer within an hour. 
  • 85% of people using Facebook expect a reply within 6 hours. 
  • 77% of people won’t wait longer than 6 hours for an email reply. 

Also, research has found that companies that focus on fast customer service see an average of 11% higher conversions, an increase in word of mouth marketing, and much higher retention rates. 

Your wait time is over. Read more to learn how you can make your customer service more powerful and effective.  

 

 

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Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

Back-to-School Ecommerce: Infographic & Lessons from $58.1B in Online Sales

The 2018 back-to-school shopping season was the best year yet for ecommerce sites … generating $58.1 billion in online sales. 

Want to know what other channels and strategies earned an A+ for back-to-school ecommerce? 

Read on to review our infographic, plus detailed highlights which provide a blueprint for what to expect during Black Friday Cyber Monday 2018. 

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Why Two Guys With No Kids Started a Luxury Baby Essentials Brand Moms Are Raving About

Why Two Guys With No Kids Started a Luxury Baby Essentials Brand Moms Are Raving About

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You've probably faked a smile before, right?

We're talking about the smile we've all flashed at one time or another when a well meaning loved one gives us a gift we don't want or need.

In today's case study, two entrepreneurs turned the concept  of unnecessary gifts into an organic baby wear business business now growing 30% month over month.

While neither of these male entrepreneurs have children, they're revealing how they spotted their million dollar baby idea and scaled it rapidly so you can do the same with your business...

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A “Golden” Opportunity: How Activewear Brand Rhone Disrupted Itself Two Years After Launching

A “Golden” Opportunity: How Activewear Brand Rhone Disrupted Itself Two Years After Launching

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It can cause an extremely painful deep breath through gritted teeth...

The feeling you get when you first discover a competitor's product and realize it's better than yours is one that can sting badly.

But what if that didn't have to happen?

Okay, raise your right hand and repeat after me; I swear on the ecommerce Bible that I'll do something everyday to try to put myself out of business.

That's the pledge the entrepreneurs featured in today's post live by. In fact, just a couple of years after launching they've already disrupted themselves and found something so potentially revolutionary they're willing to risk it all to strike gold- literally strike gold!

They're also sharing with you the five tools they use to better listen to their customers and create products guaranteed to sell.

So read the post, swipe the tools, and start future-proofing your business now...

 

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