179 search results for “Case Study”

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

Continue reading

How Big Brands Rock Offline Marketing Strategies to Get Real with Customers

How Big Brands Rock Offline Marketing Strategies to Get Real with Customers

Selling online doesn't mean that your customer interactions and relationships should remain purely digital.

If you're only communicating via text messages, that seems a little non-committal, doesn't it? 

Now, more than ever, consumers (some Pokemon GO players excluded) are craving personal, real-world experiences and connections with each other and the brands that they trust. 

It's time to celebrate how traditional offline marketing and communications strategies can not only enhance your digital customer relationships but also provide an intimate setting to build more meaningful connections.

Let's take a look at how big brands have succeeded in doing just that.

Continue reading

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

Chase Fisher, co-founder of Blenders Eyewear, 10Xed his Black Friday Cyber Monday in 2017 ... nearly 40,000 orders compared to a year earlier. 

That kind of growth takes some explaining. 

Fortunately, Fisher did just that. 

He sat with Shopify Plus for an exclusive AMA. You can still catch the full recording, but today we’re boiling everything into 10 ecommerce insights … 

Continue reading

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

feature

It’s like walking a tightrope over Niagara Falls. One misstep and it's all over. 

That’s exactly how the no-B.S. tattoo artists featured in today's post felt when they discovered the needles many in their industry used contained potentially harmful levels of lead. They didn't want to slam the very tattoo artists they were hoping to sell new needles to … 

But they also wanted to offer a safer alternative and protect the industry from itself and potential new regulation if and when this dirty little secret gets out.

The delicate balance this duo walked, along with the specific methods they used to increase their company's abandoned cart recoveries 200%, are outlined here for you to copy and use to grow your business with trust and technology...

Continue reading

Ecommerce Usability 101: Are You Making it Difficult For Visitors to Purchase?

Ecommerce Usability 101: Are You Making it Difficult For Visitors to Purchase?

Usability 101: Are You Making it Difficult For Visitors to Purchase?

What's the most important factor in making sales online? 

Research shows only 10% of consumers say a beautiful appearance is the most important factor of web design. 

76% of consumers, however, say that a site that makes it easy to find what they want to buy is what they value most. Now, what if I told you that by reallocating only 10% of your design budget you could double your key performance metrics? 

This is going to be a good year. 

Continue reading

How BoardwalkBuy Used the Shopify Plus API to Custom Build the Ultimate Flash Sale Site

How BoardwalkBuy Used the Shopify Plus API to Custom Build the Ultimate Flash Sale Site

feature

Ever get tired of repeating yourself to doubters?

It can be frustrating knowing your offering is capable of doing what the competition says it can't. It's brutal trying to debunk myths, half truths, and outright lies about the product or service you offer.

But instead of telling the world...

Why not show it?

That's exactly what the merchant being featured today is doing when it comes to the myth our competitors routinely perpetuate; that Shopify Plus isn't customizable. In fact, this merchant flexed the Plus platform in a way that has never been done before.

Besides stretching Plus to the maximum, today's case study reveals the exact tool this merchant used to scale his business to $33 million in just 18-months and it's the same tool you can use to take your store to the next level as well...

Continue reading

Rethinking Retargeting: Finding the Line Between Stalking and Solving

Rethinking Retargeting: Finding the Line Between Stalking and Solving

feature

Hey there, 

So I clicked on a link by accident the other day and briefly visited this online jewelry manufacturer. No big deal, I just hit "back" on my browser and continued my original search. But over the next several days I couldn't go anywhere online without seeing ads for the company's jewelry. I thought to myself, "The company is wasting so much money on retargeting that has zero chance of converting me!"

How's your retargeting converting?

There's a fine line between stalking and solving a problem for prospects with retargeted ads. Retarget too aggressively and you risk angering potential customers. Retarget too softly and you risk missing out on incremental sales.

So how do you walk the retargeting tightrope without falling off?

We've tunneled deep inside the world of retargeting and have unearthed exactly what you need to balance your next campaign- the one that won't annoy but will convert!

Continue reading