The loudest voices are shouting. And they all echo the same refrain …
Retail is dying! You'd best prepare for the end.
But wait, not so fast. Real-world shopping is far from finished; however, adaptability has never been more vital to an outfitter's success.
In this space, transformation is essential.
Just ask YM Inc.
The Canadian retailer operates an umbrella of well-known retail brands, more than 600 locations. And yet, YM knew one it was time for a shift — not a total brand reimagining, but a reboot of its ecommerce arm.
The company had a simple edict: shopping should be fun, and great fashion should be accessible to everyone.
How to get that online? That’s where we turn today ...