168 search results for “Case Study”

Dynamic Pricing: The Art and Black Magic of Situational Pricing

Dynamic Pricing: The Art and Black Magic of Situational Pricing

The art of making more money

What if I told you there was a way to increase your profits today simply by not showing the same price to everyone? 

I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day. 

It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets. 

Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus. 

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How Nanoleaf Expands Internationally & Allows Charitable Donations at Checkout

How Nanoleaf Expands Internationally & Allows Charitable Donations at Checkout

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Tariffs, taxes, and fees...

Each of these items can change, become more complex, and can leave customers furious when you're looking to expand internationally.

The entrepreneurs featured in today's post learned this firsthand during a botched international expansion effort that resulted in a delivery driver literally demanding what the customer felt was a ransom for a package she had ordered.

Besides outlining exactly how to do business internationally so you can avoid similar mistakes, the business featured today will also show you exactly how to incorporate a charitable donation option at the checkout to better support your corporate social responsibility efforts...

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B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B in Ecommerce: How the Best Succeed in a $7.6 Trillion Online Industry

B2B Ecommerce

B2B ecommerce is now a $7.6 trillion industry. Nine trends—backed by a synthesis of every major B2B study from the last two years—define its present…and future. 

$7.6 trillion …

That’s the market size B2B ecommerce will command by the close of this year.

The problem is $7.6 trillion is absolutely worthless when it comes to making real-world decisions.

Given the stakes involved — and the need for actionable guidance — today we’re excited to release the first of three major works on B2B ecommerce.

Inside you’ll find original contributions from Neil Patel, the brilliant people at CEB now Gartner, B2B social-media influencers Troy Osinoff and Michaela Alexis, as well as Polycom’s CMO.

In addition, we’ve compiled a synthesis of virtually every major B2B study from the last two years including:

  • Statista
  • Harvard Business Review
  • Content Marketing Institute
  • MarketingProfs
  • LinkedIn
  • Forrester
  • Accenture
  • McKinsey & Company

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B2B Ecommerce Examples: 9 Lessons from 9 of the Best B2B Websites

B2B Ecommerce Examples: 9 Lessons from 9 of the Best B2B Websites

B2B Ecommerce Examples

“It’s good,” said Warren Buffet, “to learn from your mistakes. It’s better to learn from other people’s mistakes.” 

In the world of B2B ecommerce — where $7.7 trillion is on the line this year alone — it’s better still to learn from other people’s successes. 

This isn’t a round-up post, and it’s not a beauty contest.

Instead, today’s article is a detailed examination of 9 standout features from 9 different B2B ecommerce websites … ranging from international tech conglomerates to personalized chocolates, baby carriers, and engine belts.

(And the last one reveals one of B2B’s best-kept secrets.)

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Back-to-School Marketing: Ideas, Stats & How to Automate the “Other” Black Friday

Back-to-School Marketing: Ideas, Stats & How to Automate the “Other” Black Friday

Back to School Online Shopping (B2S): How to Automate the “Other” Black Friday

To help you make the second biggest shopping season of the year an A+, we’ve put together cheat sheets on the trends, data, and promotions. 

Plus, we’ve enlisted the help of a business that’s already increased their pre-B2S sales 99% and conversion 64%. 

How? Through automation. 

Read on to gain insights into how your business can stay one step ahead of your competitors this B2S season. 

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Introducing the Shopify Plus Blog

Introducing the Shopify Plus Blog

 Introducing the Shopify Plus Blog

Hi *|FNAME|* 

I'm Tommy Walker, the editor of the new Shopify Plus blog. 

You're getting this email because you're a different breed of Shopify customer.

You're smart, you're successful, and you've proven you know what it takes to drive revenue. 

So how can we help you take off to the next level? We wanted to create a blog that was dedicated specifically to helping you overcome the challenges that high-growth stores face. 

I'm going to make the assumption that you already have an idea of "what" works, but I want to help you understand "why" because I believe it's only once you know that, that you're able to truly innovate and do something people truly remember.

If you don't want to receive messages from the Shopify Plus blog, or you're just not ready, that's cool, you can unsubscribe here and come back anytime you like.

But if you're looking to get deeper knowledge into buyer psychology, advanced strategy, and learn from other high-growth ecommerce stores, buckle up, because we've got a lot in store for you.

Also, if you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email at editor@shopifyplus.com and I'll be sure to get back to you. 

I hope you like our first article, please leave a comment letting us know what you think. 

All the best

Tommy Walker

Editor - Shopify Plus Blog

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How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

How to Drive High-Intent Ecommerce Visitors Toward Buying and Eliminate Anything That Stands in the Way

High-Intent Ecommerce Visitors

Hunters. They’re the visitors you’ve been waiting for.

They don’t come to mindlessly stumble around. They’re not here to return something.

Hunters come in with one urgent desire: to buy.

But be cool ... and don’t get ahead of yourself.

If dead-end searches, low-converting product pages, and abandoned carts teach us anything, it’s that sites are often the very things that get in the way.

Driving high-intent ecommerce visitors to the sale means answers three questions (and eliminating anything that doesn't move them forward) ...

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What to Do After You've Lost a Loyal Customer

What to Do After You've Lost a Loyal Customer

One of your best customers is heading out the door.

All hope isn't lost - there are several specific things you can do that could regain their trust, or at least leave them with pleasant memories of working together and increase the chances they'll send their friends your way.

From linguistics to apologizing the right way, this article covers them all. 

 

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How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

How Two of the World’s Top Tattoo Artists Stuck a Needle in the Industry’s Secret Dark Side & Increased Abandoned Cart Recoveries 200%

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It’s like walking a tightrope over Niagara Falls. One misstep and it's all over. 

That’s exactly how the no-B.S. tattoo artists featured in today's post felt when they discovered the needles many in their industry used contained potentially harmful levels of lead. They didn't want to slam the very tattoo artists they were hoping to sell new needles to … 

But they also wanted to offer a safer alternative and protect the industry from itself and potential new regulation if and when this dirty little secret gets out.

The delicate balance this duo walked, along with the specific methods they used to increase their company's abandoned cart recoveries 200%, are outlined here for you to copy and use to grow your business with trust and technology...

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