34 search results for “Andrea Wahbe”

How Big Brands Rock Offline Marketing Strategies to Get Real with Customers

How Big Brands Rock Offline Marketing Strategies to Get Real with Customers

Selling online doesn't mean that your customer interactions and relationships should remain purely digital.

If you're only communicating via text messages, that seems a little non-committal, doesn't it? 

Now, more than ever, consumers (some Pokemon GO players excluded) are craving personal, real-world experiences and connections with each other and the brands that they trust. 

It's time to celebrate how traditional offline marketing and communications strategies can not only enhance your digital customer relationships but also provide an intimate setting to build more meaningful connections.

Let's take a look at how big brands have succeeded in doing just that.

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How to Build an Effective Multi-Channel Retailing Strategy

How to Build an Effective Multi-Channel Retailing Strategy

Multi-channel Hero Image

It's no secret that multi-channel shoppers are more valuable to ecommerce businesses and retailers than those who only use one channel to make a purchase. 

In fact, a 2018 National Retail Federation holiday study revealed that 54% of consumers shopped for gifts both online and in-store, up 40% year over year. They also spent $93 more on average than those who only shopped via one channel.

But without a proper multi-channel retailing and marketing strategy, you could end up spreading your resources too thin, while hurting your customer experience in the process.

Read on to learn why you should invest in multi-channel retailing and how to build an effective strategy.

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How Velour Lashes Automates Holiday Ecommerce Sales & Won Beyoncé’s Loyalty

How Velour Lashes Automates Holiday Ecommerce Sales & Won Beyoncé’s Loyalty

It’s not every day that you read an ecommerce business success story that includes Beyoncé as one of the main characters. 

Velour Lashes’ journey from concept to reality floored our content team. 

Read on to learn for yourself how a personal dissatisfaction of cheap drugstore products led Mabel Lee — co-founder & CEO of Velour Lashes — to … 

  • Supply A-list celebrities with luxury lashes 
  • Partner with beauty heavy-weights like Sephora 
  • And grow through advanced automation 

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Living the Dream? How Successful Shopify Plus Merchants Relax & Unwind

Living the Dream? How Successful Shopify Plus Merchants Relax & Unwind

Mads Timmerman of Danish Skincare Enjoying a Selfie With Fans

Has life as an online retailer been everything you dreamed?

Or, are you still stuck in the daily grind — wishing for a better way to work past whatever obstacle you’re facing?

Along with the freedom and reward of becoming your own boss comes … entrepreneurship brings enormous stress, an overwhelming sense of responsibility towards your employees, and a roller coaster ride of highs and lows.

Thankfully, many successful merchants have learned how to enjoy every day as it comes and get away when they need to.

Keep reading even if — especially if — you feel like you don’t have time for a life.

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Online Sales Tax: A Guide to Economic Nexus & Ecommerce

Online Sales Tax: A Guide to Economic Nexus & Ecommerce

Online Sales Tax: A Guide to Economic Nexus

Ever since the South Dakota v. Wayfair court ruling this past summer, ecommerce businesses have been scrambling to figure out how to navigate the ever-changing world of economic nexus and tax laws. 

No matter how you approach it yourself, it’ll be a laborious and frustrating process. 

But what if there was an easier way? 

Let us walk you through everything you need to know about the new court ruling and show you how to automate your state sales tax payments with Shopify Plus Partner Avalara. 

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Replatforming SEO Strategies to Protect Rankings, Boost Traffic, and Drive Sales

Replatforming SEO Strategies to Protect Rankings, Boost Traffic, and Drive Sales

Replatforming SEO Strategies to Protect Rankings, Boost Traffic, and Drive Sales

Ranking on the first or second page of Google heavily influences the research and consideration phases of a customer’s buying journey. Of course, you already know that. 

What you might not know is that the decision to replatform comes with changes to your ecommerce site’s content, design, and architecture all of which can make your SEO rankings vulnerable. 

That’s why we’ve put together a comprehensive guide to ensuring you maintain your SEO advantage, while also boosting traffic and accelerating sales long-term.

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Selling $3 Billion on Autopilot: Less Effort, More Growth via Ecommerce Automation

Selling $3 Billion on Autopilot: Less Effort, More Growth via Ecommerce Automation

Selling $3 Billion on Autopilot: Less Effort, More Growth via Ecommerce Automation

Have you ever missed a step on your to-do list, or made a mistake while running a flash sale or launching a new product line? 

Thanks to new ecommerce automation tools like Launchpad, you can put those worries to rest and refocus your team’s energy on maximizing profits. 

Read on to learn how Launchpad can help you grow faster, with fewer resources and less stress. 

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Six Must-Have Technologies to Build the Best Ecommerce Tech Stack

Six Must-Have Technologies to Build the Best Ecommerce Tech Stack

Online Sales Tax: A Guide to Economic Nexus

Whether you are re-evaluating your ecommerce tech stack, or are starting from scratch, the process of selecting tools from an endless list of options can be overwhelming.

To make it easier, six Shopify Plus Partners recently collaborated to produce Power Up Plus, an educational series that breaks down the must-have technologies for you.

Read on to get a sneak peek at each of the chapters to determine where you need the most help, and how to get started with powerful new technologies today.

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Take the Guesswork Out of Ecommerce Automation with New Shopify Flow Templates

Take the Guesswork Out of Ecommerce Automation with New Shopify Flow Templates

Ecommerce automation can be a game-changer for successful yet time-starved business owners — helping you streamline your work and reallocate resources to focus on growth. But knowing what to automate or how to do it can be daunting.

The team at Shopify Plus has taken that burden off your plate by creating a library of pre-made workflow templates in Shopify Flow — enabling you to start implementing automation on your store in ten seconds or less.

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