Selling online doesn't mean that your customer interactions and relationships should remain purely digital.
If you're only communicating via text messages, that seems a little non-committal, doesn't it?
Now, more than ever, consumers (some Pokemon GO players excluded) are craving personal, real-world experiences and connections with each other and the brands that they trust.
It's time to celebrate how traditional offline marketing and communications strategies can not only enhance your digital customer relationships but also provide an intimate setting to build more meaningful connections.
Let's take a look at how big brands have succeeded in doing just that.