81 search results for “Nick Winkler”

Rethinking Retargeting: Finding the Line Between Stalking and Solving

Rethinking Retargeting: Finding the Line Between Stalking and Solving

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Hey there, 

So I clicked on a link by accident the other day and briefly visited this online jewelry manufacturer. No big deal, I just hit "back" on my browser and continued my original search. But over the next several days I couldn't go anywhere online without seeing ads for the company's jewelry. I thought to myself, "The company is wasting so much money on retargeting that has zero chance of converting me!"

How's your retargeting converting?

There's a fine line between stalking and solving a problem for prospects with retargeted ads. Retarget too aggressively and you risk angering potential customers. Retarget too softly and you risk missing out on incremental sales.

So how do you walk the retargeting tightrope without falling off?

We've tunneled deep inside the world of retargeting and have unearthed exactly what you need to balance your next campaign- the one that won't annoy but will convert!

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How to Block the Ad Blockers & Whether You Should

How to Block the Ad Blockers & Whether You Should

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Hey there, 

What happens when a large portion of your target audience is blocking the ads you wish to serve them?

Tools now exist that allow you to circumvent ad blocking technology and serve your ads anyway, but should you do it?

The choice you're faced with is a tricky one.

  • Respect the wishes of those determined to block your ads or
  • Punch through the ad blockers and advertise as you always have...

This article takes an in-depth look at the topic and will help you determine a way forward that's beneficial for you and your target audience. 

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How LilGadgets Built an Ultra-Custom Shopify Plus Checkout & Lifted Peak Conversions 38.3%

How LilGadgets Built an Ultra-Custom Shopify Plus Checkout & Lifted Peak Conversions 38.3%

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I'm a spitting image of [FILL IN THE BLANK]...

Regardless of whether you look more like your mother or father, we were all created in the image and likeness of those who loved us first.

So what the heck does this have to do with commerce?

Everything...

The merchant featured in today's post recently flexed Shopify Plus to create an ultra-custom checkout in the image and likeness of the brand being built. Elegant yet simple, the merchant's checkout is the spitting image of the brand it reflects.

The results?

The checkout this merchant built has lifted conversions, in some cases, more than 30% and today they're revealing exactly how they customized Plus so you can experience the same results...

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How to Reduce Post-Holiday Returns

How to Reduce Post-Holiday Returns

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On average, 30% of customers will return what they bought online from you during the holidays, and the vast majority will do so within the first month of the post-holiday season. We’ll show you how to reduce holiday returns, automate the returns process, and protect yourself from fraudulent returns.

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Headless Commerce is Flexible Commerce

Headless Commerce is Flexible Commerce

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The freedom to sell anywhere...

That's the promise of headless commerce.

While much has been written about headless, it's nothing more than an alternative architecture you can use to insulate your brand from shifts in technology and consumer behavior.

But how do you know if headless is right for you? Besides a checklist you can use to make that determination, this post explains exactly what headless is and isn't and how you can implement it to gain a competitive advantage...

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