16 search results for “Herbert Lui”

Increasing Profits with Digital Products: How the World’s Biggest Ecommerce Site Doesn't Make Its Money Selling ‘Things’

Increasing Profits with Digital Products: How the World’s Biggest Ecommerce Site Doesn't Make Its Money Selling ‘Things’

If you’re reading this ... congratulations: your core products are successful.

Probably even wildly so.

Unfortunately, visitors are expecting more — free shipping, lower prices, and exciting retention programs just being the tip of the iceberg.

You’re left scratching your head:

How the hell am I going to pay for all this?!

The answer lies in how Amazon - the world’s biggest online retailer - actually makes its money.

It's probably not what you expect, and it may surprise you that you can do something similar.

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How to Reduce Fears and Bring Clarity to the Checkout

How to Reduce Fears and Bring Clarity to the Checkout

According to Ultrascan, $12.7 billion was lost to Nigerian prince scams in 2013. While that number sounds a little high to me, that’s not a good sign even if the truth is a fraction of that size. While Moe falling for a variant of the Nigerian prince scam on The Simpsons makes for entertaining TV, fraud is anything but a joke.

This type of deception causes trouble for ecommerce. Business Insider reports that fraud cost ecommerce retailers $32 billion in 2014. Moreover, estimates say U.S. retailers lost 1.3% of all revenue due to fraud in 2015 — which is more than double the 2014 rate.

Sometimes, it’s not an actual scam — but the final product falls so short of the promise it’s just as unfair as comparing a Big Mac in a commercial to the one you get at a restaurant.

It's not hard to understand why visitors might be on guard when they shop at your store. Here are some of your visitors' fears as they're about to check out of your store and what you can do to make the customer journey smoother.

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The Moment of Truth: Optimizing The High Consideration Zones of Your Website

The Moment of Truth: Optimizing The High Consideration Zones of Your Website

Her pointer finger swiftly moves around the touchpad, and then hangs over the left-click button. She has her credit card sitting right beside her Macbook. On the screen, the cursor hangs over the “Confirm” button. 

The time is now. The moment of truth. 

In this piece, Herbert Lui covers various decision points in every visitor’s journey on your store. He explores various ways you can optimize these consideration zones to pique curiosity, keep interest, and compel purchases. 

Give this piece a read to learn how small changes to your store can create huge results. 

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Usability: The Key to Spending Less on Ads and Increasing Sales

Usability: The Key to Spending Less on Ads and Increasing Sales

Did you know that almost half your visitors fail to purchase because of usability? 

Spending money on advertising can bring visitors in through the door — but investing your money in usability can make your store more useful to them (and continue shopping as a result). 

The problem is, the easiest thing in the world for any visitor to do is to leave your website. In this post, Herbert Lui explores how you can use field studies, a type of usability test, to understand how your visitors actually use your site — and make more purchases as a result. 

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