167 search results for “Case Study”

Usability: The Key to Spending Less on Ads and Increasing Sales

Usability: The Key to Spending Less on Ads and Increasing Sales

Did you know that almost half your visitors fail to purchase because of usability? 

Spending money on advertising can bring visitors in through the door — but investing your money in usability can make your store more useful to them (and continue shopping as a result). 

The problem is, the easiest thing in the world for any visitor to do is to leave your website. In this post, Herbert Lui explores how you can use field studies, a type of usability test, to understand how your visitors actually use your site — and make more purchases as a result. 

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Teach Your Email to Behave: Transactional Targeting After the Sale

Teach Your Email to Behave: Transactional Targeting After the Sale

Teach Your Email to Behave

Psst, hey, are you using transactional emails? 

Like, really using them? According to eConsultancy 80% of marketers are not and could really step up their email marketing game. Now, don't worry if you're not, I won't tell, but I want to help you get ahead.

This piece by Nick Winkler will examine four key areas you can start looking at in your transactional email strategy today that can help increase your ROI and drive more revenue per customer. 

If you like the piece, learned something new, or want to add something that's worked well for you, leave a comment and let's talk :-)

 

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Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Why are Conversion Optimization Tips BS?

There's something that's been bothering me lately.

In the past year or so, I've seen a huge influx of conversion optimization tips which use case studies to support the claim that's being made. 

Now, I myself am paid to write these kinds of stories, but something I'm adamant about when I chose which case studies to use is researching the validity of the cases being used. 

There is a certain amount of drama in the statement "and clicks improved by 200%!"  but it's really inauthentic, especially when you learn that the absolute clicks went from 10 to 30. 

In this article, I'm going to share with you a story about how one man used bad (but technically correct) science to fool major media outlets to spread misinformation about how adding chocolate to your diet can help you lose weight. 

We'll break down how the bad science was manipulated to show headline-worthy results, and as you read through it, I think you'll see the parallels between this and other CRO "case studies" that bombard you on a daily basis.

The goal here isn't to paint all case studies as liars - because there are some really good ones out there. Rather, I want to help you question if whether the information you're reading is valid, or published simply for PR reasons. 

Also, it's kind of fun (and scary) to read about how easily the press was manipulated. 

If you have any questions, or would like to discuss this further, please feel free to email me at plus.editor@shopify.com and we can talk 

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Ecommerce Customer Experience: Mastering Acquisition and Retention

Ecommerce Customer Experience: Mastering Acquisition and Retention

“By 2020, customer experience will overtake price and product as the key brand differentiator.” 

We are at the dawn of a new age called the experience economy, which is rapidly forcing merchants to transform the way they think and act. 

To survive demands adapting to new online consumer behaviors. 

To help you navigate the uncertain road ahead, Zee Aganovic, the CEO of HiConversion outlines the ecommerce customer experience tools you need to master the art and science of acquisition and retention... 

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Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce: Massive Opportunity Ahead For the Borderfree Business

Global Ecommerce

The world is shrinking … 

Borders are disappearing, and the future belongs to online commerce. 

For many merchants, however, the massive opportunities of international sales aren’t so much a matter of excitement … but fear. 

Namely, the fear of missing out. 

Today, let’s put those fears to bed and explore the what, why, and how of global ecommerce.

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Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

Email Popups With Offer Codes Are The Best & Other Ecommerce Optimization Myths

A typical ecommerce outfit sees conversion rate in the 2-3% range but you're not a "typical" merchant, are you? You're better, smarter, faster than the rest. Right?

If you really truly want to be all that, then there's no way around having a killer conversion optimization setup in place. For that, you need data, inspiration and ideas.

Here are four ecommerce conversion optimization case studies to get you started.

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How to Strengthen Your Marketing Using Emotional Intelligence

How to Strengthen Your Marketing Using Emotional Intelligence

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The ad had all the right components; the dog, the kid, the wife and the emotional situation... 

The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...

But for some reason, the whole thing fell flat. Noise.

Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it. 

Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer? 

A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.

It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.

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How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

How to Reduce Shopping Cart Abandonment by Optimizing the Checkout

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Hey there, 

It's Tommy Walker, editor of the Shopify Plus blog. I hope you've had a nice cup of morning coffee and are getting ready for a great week!

Last Monday, my colleague Ott wrote an excellent article on the research you can do to get more people clicking the "Add to Cart" button. If you missed it, check it out here

This week, I'm going to build on his piece, and explore how we can get more people to continue moving through the checkout to become paying customers. 

When I work with merchants, this is my favorite area to explore, because it's where visitors are the most serious about buying, and where minor lifts can have major impacts. 

For example, let’s say your site brings in $400k in 30 days, with only 0.92% of your visitors making a purchase.

If we increased the amount of visitors who purchased to a mere 1.00%, you’d add roughly an extra $34,800 to your revenue every month.

Cumulatively, that’s an extra $417,600 every year.

Interested? Keep reading. 

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Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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