Black Friday is a major marketing event for ecommerce retailers. It’s a chance to take advantage of heightened consumer interest and experiment with new marketing and advertising tactics.
During the Black Friday Cyber Monday (BFCM) weekend last year, Shopify merchants hit $11.5 billion in sales. With more than 76 million shoppers turning to Shopify merchants during BFCM, resulting in 67,000 merchants having their highest-selling day ever, the numbers show there is ample opportunity to make the most of the year’s busiest shopping event.
But competition is fierce in the weeks leading up to BFCM. Ad costs rise, email inboxes become crowded, and consumers hold off on purchases as they anticipate hefty promotions. You need a Black Friday ecommerce strategy that caters to these shopping habits without losing profit from unnecessary discounts.
From traditional marketing tactics to artificial intelligence’s impact on holiday shopping, here’s a compilation of 20 Black Friday ecommerce tips you can use to boost traffic and sales through your online store.
The Black Friday ecommerce landscape
Black Friday is one of the busiest online shopping days of the year, as these statistics prove:
- Global Black Friday online sales totaled $17.5 billion in 2024.
- Online shopping websites are the most popular channel for shoppers to notice Black Friday campaigns.
- More people planned to buy on Black Friday than Cyber Monday.
Shopify merchants, in particular, had an especially fruitful holiday sales season:
- Shopify merchants processed $11.5 billion in sales during the BFCM weekend, up 24% from the year prior.
- Over 67,000 merchants had their highest-ever selling day on Shopify.
- The average shopping cart value for Shopify merchants throughout BFCM was $108.56.
- Cross-border orders accounted for 16% of all global orders during BFCM.
- US, UK, Australia, Canada, Germany were the top-selling countries.
20 Black Friday ecommerce strategies for 2025
- Run Black Friday deals
- Go all in on VIP customers
- Create a master plan for Black November
- Build anticipation through social media
- Segment your emails before and after Black Friday
- Check your site can handle a surge in traffic
- Optimize for mobile buying
- Improve your website’s navigation
- Simplify the checkout process
- Automate discounts, coupons, and codes
- Rescue abandoned carts by any means necessary
- Leverage automation during Black Friday
- Invest in a holiday season loyalty program
- Prepare a Black Friday shipping strategy
- Prepare for post-holiday returns
- Use Amazon as an additional holiday sales channel
- Upsell and cross-sell products
- Adopt a buy now, pay later program
- Offer omnichannel experiences
- Lean into GenAI for Black Friday purchases
1. Run deep Black Friday deals
A “deep” Black Friday deal involves a major discount that attracts shoppers because it’s greater than normal. It’s a powerful lever to pull if you want to stand out from the crowd during Black Friday, especially considering 6 in 10 consumers like deals and discounts on “everything” when shopping online during the holiday season.
“You can’t go into Black Friday and put 15% off, 20% off and expect to do well,” says Chase Fisher, founder and CEO of Blenders Eyewear. “Everything comes down to your offer—it’s the one time out of the year you can lower your prices without feeling like you’re losing brand integrity. Make sure your offer is compelling, no matter what.”
Blenders has been known to go deep on their Black Friday offers, with 55% off on all sunglasses sales and buy one, get one free offers. On past Cyber Mondays, the ecommerce team has even marked down snow goggles by 40%. That’s why the company boasted sales surges of up to 10 times that of their previous year’s Black Friday Cyber Monday performance.
But instead of discounting your entire store, Greg Zakowicz, senior ecommerce expert at Omnisend, recommends taking a page from Blenders Eyewear and offering category-specific sales. “The challenge for retailers is that, as sales start earlier and earlier, it puts increased pressure on them to deliver the discounts they have trained their customers to expect.”
Category-specific sales can accomplish several things, including:
- Generating incremental sales with higher margins
- Engaging email subscribers and visitors for longer
- Helping you better manage your inventory, ordering, and future promotions
Meanwhile, Nik Sharma, marketing consultant and DTC expert, emphasizes implementing strategies that increase your average order value (AOV).
“My favorite offer for Black Friday is a high discount combined with a high average order value offer,” Nik says. “For example, if you’re selling a $20 product, try to build a bundle that sells for a total of $100 after a 30% to 40% discount. When you increase the AOV, you can afford to give a bigger discount on the product.”
2. Go all in on VIP customers
Existing customers are your brand’s most valuable asset. According to Gorgias, repeat customers only account for 21% of a brand’s entire customer base, but they contribute 44% of all revenue and almost half of all orders.
“The MVC [most valuable customer] segment is typically your subscribers, loyalty/rewards members, ambassadors, general high lifetime value [LTV] customers, or maybe even your first 1,000 customers,” adds Nik Sharma. “You can use tools like Postscript, Klaviyo, or Yotpo to make these emails feel personal with very little manual work on your end.”
For example, TANIT Botanics gives loyal customers early bird access to their Black Friday sale, branded as Change Friday. They offer special perks like gift boxes, bundled deals, and sitewide savings of up to 25% with a special code.
These Black Friday emails combine a sense of exclusivity with “Join the VIP Early Bird List” copy and a “Be the First” call to action (CTA), which creates a sense of urgency for shoppers to sign up. Together, these two tactics aim to boost conversions from a single email.
3. Create a master plan for Black November
Many online retailers start “leaking deals” through advertising in late October and early November, then nurture through email and social media to drive ecommerce sales—a strategy dubbed “Black November.”
Running Black Friday and Cyber Monday deals earlier on platforms like Facebook and Instagram gives you time to test and learn, figuring out which creative assets work best, so you can ramp up spending during the four-day shopping weekend.
Here are a few key dates to include in your Black November plan for 2025:
- Singles’ Day (China’s biggest shopping day of the year): November 11
- Thanksgiving: November 27
- Black Friday: November 28
- Cyber Monday: December 1
Examples of Black Friday strategies that can help you gain ecommerce traffic include:
- A Black Friday buzz-building campaign: The campaign can include a countdown, exclusive deals, and specials that use ads, emails, and social media channels leading up to the event.
- Sneak peeks on door crashers: Door crashers, or doorbuster deals, are specials that run for a limited time, starting at early hours or at opening. You can also offer other sales that will go live during the weeks leading up to and on Black Friday.
- A coordinated promotional strategy: Consider a promo strategy that spans all online channels—websites, emails, and social—to maximize impact on the day of your Black Friday ecommerce sale.
- An influencer and micro-influencer engagement strategy: Use Shopify Collabs to leverage influencer marketing to boost word of mouth about special offers throughout Black November.
- Post-Cyber Monday deals: Use extended sale offers for last-minute online shoppers, emphasizing shipping dates and gift wrapping, throughout December.
To avoid customers experiencing burnout from your Black Friday ad messaging, adopt strategies that maximize your return on investment (ROI). Additionally, consider how to capitalize on your growing social audience as part of your integrated Black November plan.
4. Build anticipation through social media
Sales attributed to social commerce channels are expected to account for 17.11% of all ecommerce sales this year—making social media a top channel to leverage during the lead up to Black Friday.
Strengthen customer engagement by making an emotional connection with new customers—try using inspiring imagery and highlighting positive testimonials on popular social media platforms. Then, when Black Friday hits, use email marketing to drive immediate results.
For example, leading up to Black Friday 2024, Blenders started highlighting their deals using the hashtag #BlackFriday. They were simultaneously building buzz on TikTok, while promoting upcoming new drops timed to the Cyber Week deal. This multichannel approach allowed Blenders to speak to their followers and prospects in multiple places, and successfully tease the upcoming sale before it hit.
5. Segment your emails before and during Black Friday
Email is still a staple of Black Friday Cyber Monday sales. But inboxes are crowded at this time of year. Personalized campaigns stand out more than a generic “Take 10% off” promotion.
Here are example Black Friday customer segments based on their motivation, willingness to spend, and level of urgency—and how to customize marketing messaging for each:
- Email ignorers: Try enticing these subscribers with free shipping or a complimentary gift with their first purchase. Ursa Major sent a “free shipping plus a free bar of soap” offer at 7 pm the day after Black Friday to convert subscribers who didn’t open an email on the day of the sale.
- Seasonal shoppers: These people bought from you during last year’s holiday shopping season. Offer a similar promotion to the one they converted with. If that was a 12-month subscription for the price of 10, for example, consider offering the same deal this year to retain them.
- Almost purchased: This segment likely needs a small nudge to convert because the product is fresh in their mind. For example, Ivory Ella sent an email out to only those customers who had received their morning email but had not opened it or placed an order that day.
- Category buyers: Encourage product discovery by highlighting other bestselling products within the same category. Those who’ve bought from your skincare category, for example, might get a discounted product bundle that collates your bestselling moisturizers, serums, and face masks.
💡Tip: Effective personalization hinges on two things: clean data and defined segments. Shopify handles both. It merges first-party data inside a unified customer profile that’s unique to each shopper—including their purchase history, loyalty status, email interactions, and customer support tickets. You can then use these profiles to segment your audience and send tailored Black Friday email campaigns using tools like Shopify Email or Klaviyo.
6. Make sure your site can handle a surge in website traffic
All of the effort you put into your Black Friday marketing campaigns then begs the question: Can your site handle the surge? The potential to lose or gain millions in sales on Black Friday can hinge on your ecommerce platform’s reliability.
Shopify merchants can rest assured knowing they have the infrastructure required to handle surges in traffic. During last year’s BFCM weekend, Shopify handled over 1.19 trillion edge requests, 57.3 PB of data, and more than 80 million on-app servers pushing 12TB per minute on Black Friday.
Luxury streetwear label Represent, for example, migrated to Shopify to keep their ecommerce website fully functional despite increases in site traffic of up to 25x during peak holiday season. “Black Friday can be nerve-wracking,” says Stefan Lewis, chief digital officer. “But Shopify has always helped us in terms of increasing bandwidth and we’ve never run into any issues around site speed.”
Whether or not you need to replatform right now, it’s good to have a backup strategy. Install an uptime monitor like UptimeRobot or Pingdom to notify you when your website experiences downtime. That way, you can react quickly and lean on your platform support team to swiftly resolve the issue and minimize the loss of customers.
7. Optimize for mobile buying
US consumers spend 279 minutes—nearly five hours—on their mobile devices daily. If your site isn’t optimized for a seamless mobile commerce experience, you risk falling behind and losing customers to competitors.
While some customers still shop via desktop and browse by smartphone, during last Black Friday, mobile transactions accounted for more than half (52.28%) of all sales.
You can boost your likelihood of mobile shopping success by keeping pace with mobile commerce trends, including:
- Responsive design: You might design your ecommerce store on a desktop, but does it look equally as engaging on a smaller mobile screen? Responsive design automatically adjusts design components—such as images, button sizes, and navigation menus—depending on the screen it’s loaded on.
- Optimized mobile checkout: Mobile wallets like Shop Pay, Google Pay, and Apple Pay save a customer’s payment details. Enabling these payment methods on your site lets holiday shoppers complete one-click purchases when browsing on mobile.
- Improving site speed: Site crashes are a huge turnoff, but a slow-loading site can be equally irritating for customers. Site Speed offers personalized suggestions to improve your site performance and speed. It calls out elements like CSS and JavaScript that can slow down your site’s loading times.
8. Improve your website’s navigation
Improving your site’s search functionality will help customers to navigate your site quickly to find holiday gifts. There are a couple of ways to improve navigation—one is to enhance search, and the other is to lean into navigation designs that are familiar to customers.
To prepare for the holiday rush:
- Find a predictive search tool. Search & Discovery offers real-time analytics, storefront customization flexibility, and instant, accurate search results.
- Create gifting categories. Help gift shoppers find what they’re looking for—and subsequently reduce returns for unwanted gifts—by creating gifting categories that filter products by recipient, price, or category.
- Assemble a product recommendation quiz. Bariatric Fusion used OctaneAI’s quiz builder to help holiday shoppers find the perfect gift, while simultaneously collecting first-party data they could lean on for retargeting. OctaneAI reports the brand collected 16x more emails than traditional popup forms, with the quiz’s personalized results page boasting a 15.1% conversion rate.
9. Simplify the checkout experience for Black Friday shoppers
To boost impulse purchases on Black Friday, reduce the onsite barriers to buy—particularly at checkout.
One-click checkout enables holiday shoppers to purchase items with a single click. The customer’s payment information is stored in a secure mobile wallet such as Shop Pay—the best-converting checkout on the internet, which lets customers save their email address, credit card, and shipping and billing information for speedy checkout.
You can also add accelerated checkout buttons to increase mobile transactions. Once a customer has selected their preferred payment method, Shopify’s back end remembers their choice and automatically presents that payment button on all future visits. Displaying those buttons directly on product pages gives customers the option to buy immediately or add the item to their cart.
10. Automate discounts, coupons, and codes
Customers have come to expect coupons and special Black Friday codes. But having to remember and input a code can create friction during the checkout process.
Instead, create and automatically apply discounts to a customer’s cart, without a coupon code. It offers fast, flexible promotions using fixed, percentage, or buy-X, get-Y discounts to streamline the checkout process. This lets you:
- Boost conversions. Discounts are automatically shown at cart and checkout—no extra effort required from your customer.
- Have more flexibility with promotions. Customize discounts by adding a minimum purchase amount or quantity of items. Set conditions to only apply the discount to specific collections or products.
- A/B test automatic discounts. Use A/B testing to identify the best automatic discount thresholds to boost sales and conversion rates. Then, create a more complex, personalized experience with Shopify Scripts.
Using the Script Editor app, you can create scripts that run each time a customer adds items to their cart. These scripts can have many uses, from discounting products with specific tags to running promotions such as “buy 2, get 1 free,” or a free gift with purchase.
Pizza oven retailer Ooni, for example, uses Shopify Scripts to implement discounts and apply relevant shipping rules at checkout—no need for customers to input them manually.
11. Rescue abandoned carts by any means necessary
An astonishing 70.19% of online carts are abandoned before the customer converts. It’s an especially troublesome challenge during Black Friday, where customers often exit their carts in search of better-priced deals or discount codes.
Cart recovery emails display the products a customer left in their cart with a direct link to check out and complete their purchase. Represent, for example, used Klaviyo to automate these emails. Forgoing the traditional incentive—a discount—these emails still drove an 8.3% purchase rate, which Klaviyo reports is 4x higher than industry average.
While email marketing is still a strong channel to rescue abandoned carts, leading brands reach out on other channels, like social media, to re-engage customers. Shopify Audiences can build custom retargeting lists—and it’s helped brands like Mac Duggal improve return on ad spend by 2x, while also lowering the cost per purchase by 3.6x with their retargeting ad set.
12. Leverage automations during Black Friday
Black Friday can be a significant source of revenue for many ecommerce businesses, yet it can also be a source of stress. Automation can help, as it saves you the guesswork about which workflows would work best for your site, and cuts down the time you spend rectifying mistakes made by human error.
Ecommerce automation tools like Shopify Flow enable you to automate nearly any customer-facing or back-office process you can imagine, from launching new, personalized campaigns to fraud management to low-stock alerts. You can also store and execute triggers, conditions, and specific actions, without any coding.
Merchants use Flow to automate high-pressure business tasks for Black Friday and Cyber Monday, such as:
- Customer service
- Fraud prevention
- Design and development requests
- Merchandising
- Marketing and advertising
- Managing inventory
Socks For Living uses ecommerce automation to easily schedule, execute, and monitor events such as sales, product releases, inventory restocks, and content changes. The team uses Launchpad to automatically roll out and roll back discounts, theme changes, and products. That means, for example, their team doesn’t have to stay up late to post or take down a new sale.
Launchpad’s real-time monitoring tool helped Socks For Living streamline which offers they promoted through email—and to whom—to prevent overlap: If one customer received an offer to buy a product for $15, they wouldn’t later get an offer to buy that same product for $12.
💡Tip: Shopify Flow offers a library of pre-made workflow templates you can use to automate multiple Black Friday ecommerce business processes. For example, you can send browser push notifications after a customer makes a second order, create support tickets after a negative customer review, and send a win-back email to “at-risk” customers. All Flow templates can be customized on your own in minimal time.
13. Invest in a holiday season loyalty program
Incorporating customer loyalty programs into your Black Friday marketing strategy can pay dividends. Customers who redeem loyalty rewards often spend more than those who don’t. That’s because the psychology of a loyalty program email is completely different than promotional emails:
- Loyalty emails include rewards that your customers have worked to earn, so they don’t want to lose those points.
- They’re one of the few types of email your customers receive that are 100% personalized.
Shopify apps like Smile and LoyaltyLion make it easy to operate an omnichannel loyalty program that enables customers to collect and redeem rewards anywhere they shop. Plus, they integrate with email marketing tools like Klaviyo, so you can display dynamic content blocks inside Black Friday emails to show the rewards a customer can redeem on their next purchase.
💡Tip: Don’t forget to promote rewards in the customer’s cart. Enabling customers to claim loyalty rewards directly from their checkout with one click is another way to grow average order value during Black Friday.
14. Prepare a Black Friday shipping plan
Selling products online is only one part of the Black Friday ecommerce master plan. Equally as important is how you deliver those orders to your customers during peak season, when shipping couriers are overwhelmed and an influx of orders puts pressure on your order fulfillment processes.
Prepare a Black Friday shipping plan that covers:
- Free shipping incentives: Free shipping can sway Black Friday shoppers to buy—but someone has to absorb the cost. Consider minimum order thresholds and offer product bundles to increase profit margins and absorb the cost of free shipping.
- Clear shipping cutoff dates: Use one one of several Shopify apps to show whether products in a customer’s cart are eligible to ship within a quick time frame. If the products won’t arrive in time, identify them in the cart as shipping separately. You can warn customers on the product page or a sales landing page as well.
- Shipment tracking: Customers expect fast delivery, especially if they’re shopping for last-minute holiday gifts. Real-time delivery tracking inside Shop Pay can help them locate their orders, rather than burdening an already stretched customer support team.
If you’re expecting an influx of holiday orders and don’t have the infrastructure to fulfill orders in a timely manner, consider outsourcing. The Shopify Fulfillment Network connects your store with Flexport. Simply ship your inventory to Flexport’s network of distribution centers, and have its logistics team pick, pack, and ship orders directly to your customers.
15. Prepare for post-holiday returns
January has been dubbed “Returnuary” because as much as 17% of all merchandise bought during the holiday season will eventually be returned to the retailer. Reasons for this vary: perhaps customers feel guilty about overspending, or they’ve bought a gift that the recipient didn’t want.
Whatever the reason, make finding cancellation, exchange, and return policies on your website an easy, uncomplicated, and seamless process. If a customer decides to return a Black Friday or Cyber Monday gift or purchase and has a poor customer experience, you risk losing both the customer and revenue.
An app like AfterShip Returns can address this customer pain point. You can automatically generate labels, refunds, and emails to save time and enhance your customers’ shopping experience. You can also customize your portal to look and feel like your website, so holiday shoppers get the same consistent experience—even when they’re returning items.
16. Use Amazon as an additional holiday sales channel
If you’re wondering, “Is selling on Amazon is worth it?” or if you have reservations about working with the ecommerce giant, think about the marketplace’s shopping strength on Black Friday. Over half of people start their product search on Amazon. Last year, more than 60% of Amazon sales during BFCM were from independent sellers.
However, it can be tough to stand out in a sea of Amazon products. If you think of Black Friday as the Super Bowl of online shopping, then buying ads and listing products to sell on Amazon will help boost awareness for emerging brands. You can use that exposure to attract satisfied customers to your site long-term.
Thursday Boots, for example, lists some of their bestselling items on Amazon. They then entice repeat business by selling new product launches exclusively on the brand’s ecommerce site.
“We realized it is hard for people to have faith in a new brand, especially for something as sensitive as footwear,” says cofounder Nolan Walsh. “We really liked the idea of Amazon being able to list our products side by side with the bigger legacy brands. That helped validate our product.”
17. Upsell and cross-sell your products
Upselling and cross-selling products can be an effective strategy to bolster your Black Friday sales. Ecommerce companies that employ these types of product recommendation tactics see a 10% to 30% boost in revenue, on average.
- Upselling is when you persuade customers to buy a more expensive or upgraded version of items, or add-ons to boost the total sale amount.
- Cross-selling, meanwhile, involves offering shoppers a product that complements their original purchase.
To upsell effectively, consider envisioning yourself as the customer. Figure out what might help your customer needs. It’s a softer sales technique that acts more like a friendly recommendation to help them make the right purchase.
Cross-selling can also serve as a reminder for both new and repeat customers who might otherwise leave something behind. For a hypothetical coffee company, this might look like upselling a bigger bag for $3 more, then cross-selling coffee filters to increase average order value.
For both selling techniques, creating sales copy with enticing phrases such as “Add Extras,” “You May Also Like,” or “Others Also Bought” often can persuade people to take action. 18. Adopt a buy now, pay later platform for BFCM purchases
18. Adopt a BNPL program
Buy now, pay later (BNPL) is one of the fastest-growing ecommerce payment methods. It’s especially popular during Black Friday, where customers want to snap up deals from their favorite brands and have a longer grace period to pay for their purchases. eMarketer reported holiday shoppers would spend $18.5 billion on BNPL purchases in 2024, up from $16.6 billion the year prior.
Shop Pay Installments provides a seamless solution for adding BNPL options, both online and in-store. Customers can either pay in full at checkout or divide their purchase into regular, manageable payments. Merchants using Shop Pay Installments have seen average order value increases of up to 50%, and up to 28% fewer abandoned carts.
Other big players in the BNPL space include Klarna and Afterpay—both of which can be added as third-party payment options to your Shopify store.
19. Offer omnichannel shopping experiences
Although shoppers are more than willing to shop online during Black Friday, it’s not the only sales channel they use for holiday purchases. Four in 10 consumers said they might shop in-store during Black Friday sales.
Instead of online and offline being standalone channels, omnichannel commerce offers seamless shopping experiences regardless of where the customer interacts with your brand. In practice, that might mean giving holiday shoppers the ability to:
- View real-time inventory levels at their nearest physical store
- Use services like buy online, pickup in-store or curbside delivery
- Return online bought items in-store (and vice versa)
The idea sounds great—but where many retailers tend to struggle is the infrastructure required to serve omnichannel shoppers at scale, especially throughout the busy Black Friday weekend. Unified commerce is the solution.
Shopify is the only solution to natively unify POS and ecommerce on the same platform. It offers one source of truth for inventory, customer, and order data, so you can simplify the back-end processes required to sell omnichannel at scale. A leading independent research firm found Shopify POS retailers using this unified commerce functionality benefit from:
- 22% lower total cost of ownership
- 11% lower implementation and integration costs
- An 8.9% uplift in their GMV on average
20. Lean into generative AI for holiday shopping
Generative AI isn’t just helping ecommerce retailers operate more efficiently—shoppers are actively relying on AI agents to assist them when making Black Friday purchases.
Salesforce reports AI agents drove more than $14 billion in global online sales last Black Friday. It also found that retailers employing generative AI tools—such as chatbots, virtual try-ons, and digital shopping assistants—had 9% higher conversion rates than those who didn’t.
Luckily, you don’t need to overhaul your entire tech stack to digitize the customer experience for holiday shoppers. The free Shopify Inbox app acts as a virtual shopping assistant, where 70% of conversations are with customers making a purchasing decision.
Coupled with Shopify Magic, Inbox can alleviate pressure on a stretched support team with AI-generated replies. It uses store data—including active discount codes, holiday returns policies, and inventory quantities—to give shoppers instant answers to their questions.
Tips to troubleshoot ecommerce issues during Black Friday
Recurring issues—from supply chain demands to order fulfillment to ecommerce platform load times—can have a serious impact on your fourth-quarter earnings. The following steps will help you troubleshoot any unexpected problems.
1. Attempt to replicate the issue
Perhaps someone is having trouble loading the payment information page to add a credit card. Determine what device they’re using, and in which browser and version. Request screenshots to help your team replicate, or reverse-engineer, the customer’s problem—it might be affecting other customers as well. Also, filter out “local” issues that may not be caused by your site or servers.
2. Determine if it’s an isolated event
Shopify’s Status page can help you determine if this is an isolated event or systemwide issue. Engineers are performing 24/7 monitoring, and will provide updates on any unusual problems within minutes of their occurrence.
3. Check third-party apps, themes, and plugins
Always test new apps and themes on your “backup,” or staging development store first. Then, replicate the exact working conditions, as your live production site should be able to spot problems on the backup version before pushing the problematic app combination to the live site.
4. Lean on Shopify’s priority support
Tap Shopify’s priority technical support. The team can help you test drive the settings for your apps, themes, and other functions. Connect through email, chat, or phone by heading over to the Settings > Account page in your admin portal.
5. Plan for stockouts
Don’t forget to plan for stockouts—because you don’t want to wake up the day after Black Friday or Cyber Monday having sold out all inventory without a backup plan. Preparing for the unexpected, like supply chain delays, helps ensure you have a contingency plan to protect your business.
Some tips to help avoid running out of stock are:
Monitor inventory levels
Your ecommerce platform tools should let you set up inventory tracking to monitor your inventory levels during Black Friday. Look for seasonal trends in your inventory history to prevent stockouts.
If you’re planning a popup event during the holidays, or are moving inventory into additional warehouses or spaces:
- Track and monitor your stock across multiple locations.
- Make inventory adjustments as needed.
- Manage and save time by combining inventory levels with automation tools to replenish products.
Set up inventory management workflows
Shopify Flow can be integrated with your inventory monitoring tools to master your inventory management. It automates most customer-facing or back-office processes, without any coding. You can use the Slack app with Flow: a workflow can send you a Slack message when your inventory levels dip below 10 items.
Ready or not, Black Friday ecommerce is coming
Is your ecommerce site ready for the biggest retail event of the year? If not, the best time to plan is now.
Plan ahead and consider everything from mobile site speed and performance to integrated online and offline promotions. Your Black Friday strategy should also include shipping and contingency plans for unexpected issues and stockouts, so you not only attract customers during peak shopping season, but retain them once Cyber Weekend ends.
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Black Friday ecommerce FAQ
What is Black Friday in ecommerce?
Black Friday is one of the busiest ecommerce days of the year. It’s a shopping event that takes place the day after Thanksgiving when ecommerce retailers offer significant discounts, deals, and exclusive products to attract holiday shoppers.
Does Black Friday apply to online sales?
Last year, ecommerce brands generated $10.8 billion online on Black Friday alone, making it one of the peak shopping days for online retailers.
What are the top 3 selling items on Black Friday?
Clothing tops, cosmetics, fitness and nutrition were the top three selling categories among Shopify stores during the 2024 Black Friday Cyber Monday weekend.
How much do sales increase during Black Friday?
Across Black Friday and Cyber Monday weekend, Shopify merchants collectively generated $11.5 billion in sales in 2024, up 24% from the year prior.
