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information on how we collect and use personal information, see our Privacy Policy.",{"_61":2379,"_317":2380},"Prospect’s name","Please enter the prospect’s name",{"_61":2382,"_317":2383},"Prospect’s email address","Please enter the prospect’s email address",{"_61":2385,"_317":2386},"Prospect’s phone number","Please enter the prospect’s phone number",{"_61":2388,"_317":2389},"Prospect’s business name","Please enter the prospect’s business name",{"_61":2391,"_317":2392},"Prospect’s business website","Please enter the prospect’s business website",{"_61":2394,"_317":2395,"_2396":2397},"Prospect’s country","Please select the prospect’s country","defaultValue","United States","state",{"_61":2400,"_317":2401},"Prospect’s region","Please select the prospect’s region","currentEcommercePlatform",{"_61":2404,"_317":2405},"Prospect’s current platform","Please select the prospect’s current ecommerce platform",{"_61":2407,"_317":2408},"Prospect’s total annual revenue","Please select the prospect’s annual revenue volume","partnerInvolvement",{"_1151":2411,"_1999":2412,"_2002":2415},"Would you like to work with the Shopify Plus sales team to close this deal?",{"_61":2001,"_2413":2414},"value","Partner will tag-team with the Plus Sales Team.",{"_61":2004,"_2413":2416},"Partner will close the deal on their own - no Plus Sales Team involvement.","sellingRegulatedIndustries",{"_1151":2419,"_1999":2420,"_2002":2422},"Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?",{"_61":2001,"_2413":2421},"true",{"_61":2004,"_2413":2423},"false","referringPartnerNotes",{"_61":2426,"_315":2427},"Anything else to add?","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","referrerName",{"_61":2430,"_317":2241},"Your full name","referrerEmail",{"_61":2433,"_317":2243},"Your email address","referrerLocation",{"_61":2436,"_317":2437},"Your region","Please enter your region or country","partnerName",{"_61":2440,"_317":2441},"Your business name","Please enter your agency’s name","partnerRefCode",{"_61":2444,"_317":2445},"Your partner referral code","Please enter your partner referral code",{"_61":2447,"_2448":2239},"Submit","label_submitting",{"_2371":2450,"_2372":2451,"_1960":2452,"_474":2453,"_1965":2454,"_1113":2455,"_1969":2456,"_312":2457,"_1973":2458,"_1978":2461,"_1996":2462},"Sorry but we’re having some problems sending your details.","Please send us an email at plus@shopify.com or try again later.",{"_61":1962,"_317":2241},{"_61":1964,"_317":2243},{"_61":1967,"_317":2245},{"_61":1114,"_317":2247},{"_61":1971,"_317":2249},{"_61":314,"_317":2251},{"_310":2459},{"_312":2460},{"_1977":316},{"_61":1995,"_317":2253},{"_1151":1998,"_1999":2463,"_2002":2464},{"_61":2001},{"_61":2004},"defaultValues",{"_312":316},"partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations",{"_1151":2471,"_508":999,"_2472":2473,"_2474":2475,"_2480":2481,"_2485":2486,"_2231":2490,"_2492":2493,"_2496":2497,"_2254":2502,"_2259":2504,"_2510":2511},"Get in touch with an expert.","preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","infoList",[2476,2477,2478,2479],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating","callUs",{"_1151":2482,"_508":2483,"_2236":2484},"Want to chat sooner? Give us a call.","Monday to Friday 9am-6pm ET","1-844-686-1946","callUsVoiceAi",{"_1151":2487,"_508":2488,"_2236":2489},"Or call our AI sales assistant.","Available 24/7","1-866-753-8128",{"_2236":2237,"_2491":2239},"button_submitting","chat",{"_1151":2494,"_2236":2495},"Questions? Chat with sales.","Start live chat","quote",{"_430":2498,"_2499":2500,"_386":2501},"Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","source","Michael Rosania","Head of D2C Ecommerce, Reckitt-Benckiser",{"_1151":2256,"_508":2503},"A Shopify Plus sales expert will contact you soon.",{"_1151":2261,"_2505":2506,"_2507":2508,"_2262":2263,"_2264":2265,"_1206":2509},"kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.",{"_1151":2267,"_2262":2268,"_56":2269},"leadsToPartnersExp",{"_2512":2513,"_2520":2521,"_2531":2532},"headingGroup",{"_1151":2514,"_2515":2261,"_2516":2517,"_2518":2519},"Thank you!
We'll be in touch soon.","headingLowGMV","subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","fullCard",{"_2512":2522},{"_1151":2523,"_2524":2525,"_2515":2526,"_1268":2527,"_2528":2529,"_2516":2530},"Explore Shopify while you wait","headingMidGMV","Explore Shopify","Try Shopify for free","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","cards",[2533,2546,2553,2559],{"_2512":2534,"_56":2542},{"_2535":2536,"_2262":2537,"_2538":2539,"_2540":2541},"headingHtml","Get started with Plus","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.",{"_1562":2106,"_430":2543,"_2544":2545},"Subscribe to Plus","text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}",{"_2512":2547,"_56":2550},{"_2535":2548,"_2262":2549},"Calculate ownership costs","Enter your business details and compare Shopify to your current ownership costs.",{"_1562":2551,"_430":2552},"{{site, url(path: '/compare/tco')}}","Calculate costs",{"_2512":2554,"_56":2557},{"_2535":2555,"_2262":2556},"Read case studies","Find out why the world's best brands choose Shopify. ",{"_1562":2558,"_430":378},"{{site, url(path: '/case-studies')}}",{"_2512":2560,"_56":2563},{"_2535":2561,"_2262":2562},"Explore Help Center","Browse through product articles and videos from our support team.",{"_1562":2564,"_430":2565},"{{help, url(path: '/')}}","Browse Help Center",{"_438":2567,"_465":2569,"_428":2570,"_457":2571,"_443":2573},{"_430":440,"_432":2568},"https://x.com/Shopify",{"_430":467,"_432":468},{"_430":431,"_432":433},{"_430":459,"_432":2572},"https://www.instagram.com/shopify",{"_430":445,"_432":446},"globals",{"_2576":2577,"_2578":2579,"_2580":2581,"_2582":2583,"_480":2584,"_2585":2586,"_2587":1422,"_2588":2589,"_2590":2591,"_2592":487,"_2593":2594,"_2595":2596,"_2597":2598,"_2599":2600,"_2601":2602,"_2603":2604,"_2605":2606,"_2607":2608,"_2609":2610,"_2611":2612,"_2613":2614,"_2615":2616,"_2617":2618,"_2619":2620,"_2621":2604,"_2622":2589,"_2623":2624,"_2625":2626,"_2627":2628,"_2629":2630,"_2631":2632,"_2633":2634,"_2635":2636,"_2637":2638,"_2639":2612,"_2640":2641,"_2642":2643,"_2644":1422,"_2645":2646,"_2647":2648,"_2649":2650,"_2651":2652,"_2653":2654,"_2655":2656,"_2657":2658,"_2659":2654,"_2660":2661,"_2662":2661,"_2663":2664,"_2665":2666,"_2667":2668,"_2669":2670,"_2671":2628,"_2672":2591,"_2673":2674,"_2675":2589,"_2676":2677,"_2678":2679,"_2680":2681,"_2682":2683},"globalActivity",444000000000,"countriesBeingSoldIn",175,"totalSales",650000000000,"totalSalesInr",25000000000000,10000,"extraStoreCostUsd",250,"totalUsaEcommerceMarketShare","totalSalesChannels",20,"totalPlusCustomers",14000,"globalPaymentPartners","uptimePercentage",99.99,"ordersPerMinute",10978,"totalLanguages",21,"costInInr",152000,"costInUsd",2000,"costOneYearInUsd",2500,"costThreeYearsInUsd",2300,"costOneYearInInr",190000,"costThreeYearsInInr",175000,"shopPayConversionPercentage",18,"shopPayConversionValue",0.18,"shopPayConversionLiftPercentage",5,"numberOfExpansionStores",9,"hoursSavedUsingFlow",22000000,"yearsSavedUsingFlow","higherOrderValueUsingScriptsPercentage","higherOrderValueUsingScriptsValue",0.2,"daysToReplatform",90,"annualRevenueLargestBrands",1000000000,"annualRevenueLargestBrandsInr",82000000000,"totalSkus",1000000,"totalShoppers",644000000,"checkoutSpeedIncrease",60,"checkoutSpeedIncreaseValue",0.6,"conversionRate","shopPayMobileConversionPercentageVsStandardCheckout",91,"shopPayDesktopConversionPercentageVsStandardCheckout",56,"shopPayConversionPercentageVsCompetitors","totalShopPayUsers",200000000,"globalCurrencies",133,"ordersProcessedInBillions",5.5,"lowerAbandonedCarts",27,"sampleAnnualRevenue",800000,"b2bMonthlyRevenueShare",0.0018,"monthlyRevenueShare",0.0025,"monthlySalesThreshold","monthlySalesContactPlus",80000,"monthlySalesPlusInUsd","monthlySalesPlusInInr",6650000,"trialLength",14,"totalUsCpgSales",8500000000,"brandAutomationRevenue",3000000000,"monthlyAutomatedDecisions","uniqueJobsCompletedByFlow","weeklyUseCasesSolved",150,"averageOrderValueIncreaseWithAutomatedPromotionsInPercentage","averageOrderValueIncreasePercentage",15,"variableFeeIndia",0.0015,"engineers",4500,"partnerEarnings",1500000000,{"_2685":2686,"_2749":2750,"_1117":2761,"_2271":2764,"_114":2769,"_2770":2771,"_2283":2284},"webinar",{"_2371":2687,"_2372":2451,"_22":2688,"_474":2689,"_1965":2690,"_386":2691,"_1113":2694,"_1969":2695,"_2696":2697,"_1978":2702,"_2717":2718,"_2732":2733,"_2254":2735,"_2743":2744,"_2746":2747},"Sorry but we’re having some problems completing your registration.",{"_61":1962,"_317":2241},{"_61":1964,"_317":2243},{"_61":1967,"_317":2245},{"_61":2692,"_317":2693},"Job title","Please enter your job title",{"_61":1114,"_317":2247},{"_61":1971,"_317":2249},"accessCode",{"_61":2698,"_317":2699,"_2700":2701},"Access code","Please enter the access code to continue","authError","Incorrect access code. Please try again",{"_61":2703,"_317":2704,"_1980":2705},"Annual revenue","Please enter your annual revenue",{"_2706":316,"_2707":2708,"_2709":2710,"_2711":2712,"_2713":2714,"_2715":2716},"DEFAULT","UNKNOWN","Unknown","UNDER_1M","Up to 1 million dollars","BETWEEN_1M_30M","1 to 30 million dollars","BETWEEN_30M_100M","30 to 100 million dollars","OVER_100M","Over 100 million dollars","annualOfflineRevenue",{"_61":2719,"_317":2720,"_1980":2721},"Annual offline revenue","Please enter your annual offline revenue",{"_2706":316,"_2722":2723,"_2724":2725,"_2726":2727,"_2728":2729,"_2730":2731},"UNDER_250K","$0 to $250,000","BETWEEN_250K_500K","$250,000 to $500,000","BETWEEN_500K_1M","$500,000 to $1,000,000","BETWEEN_1M_10M","$1,000,000 to $10,000,000","OVER_10M","$10,000,000+","marketingCommunicationConsent",{"_61":2734},"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.",{"_1151":2736,"_388":2737,"_2738":2739,"_2740":2741,"_508":2742},"Thank you for registering!","See you on {{date}}! We'll send you a unique link for the event before it begins.","subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","subheading_after","Please check your email for a link to the recorded video.","Add to your calendar","homeLink",{"_430":2745},"Go to Shopify.com","protected",{"_388":2748},"This is a private event.","event",{"_2254":2751},{"_1151":2736,"_2752":2753,"_2754":2755,"_388":2756,"_2757":2758,"_2759":2760,"_508":2742},"heading_bookmeeting","Thank you for your request","heading_isFull","Thank you for joining the waitlist","We will see you soon.","subheading_bookmeeting","We will reach out shortly to confirm your meeting.","subheading_isFull","We will be in touch to confirm your registration status.",{"_2254":2762,"_2480":2763},{"_1151":2256,"_508":2503},{"_1151":2482,"_508":2483,"_2236":2484},{"_2254":2765},{"_1151":2766,"_2767":2768},"Thank you for your interest in this resource","download_button_label","Download now",{"_61":2447,"_2448":2239},"lead",{"_2371":2687,"_2372":2451,"_22":2772,"_474":2773,"_1965":2774,"_386":2775,"_1113":2776,"_1969":2777,"_1929":2778,"_2844":2845,"_2732":2877,"_2879":2880,"_2884":2885,"_2888":2889,"_2892":2893,"_2896":2897,"_2916":2917,"_2918":2919,"_2398":2922,"_312":2925,"_2927":2928,"_2945":2946},{"_61":1962,"_317":2241},{"_61":1964,"_317":2243},{"_61":1967,"_317":2245},{"_61":2692,"_317":2693},{"_61":1114,"_317":2247},{"_61":1971,"_317":2249},{"_61":2779,"_317":2780,"_1980":2781},"Industry","Please select your industry",{"_2706":316,"_2782":2783,"_2784":2785,"_2786":2787,"_2788":2789,"_2790":2791,"_2792":2793,"_2794":2795,"_2796":2797,"_2798":2799,"_2800":2801,"_2802":2803,"_2804":2805,"_2806":2807,"_2808":2809,"_2810":2811,"_2812":2813,"_2814":2815,"_2816":2817,"_2818":2819,"_2820":2821,"_2822":2823,"_2824":2825,"_2826":2827,"_2828":2829,"_2830":2831,"_2832":2833,"_2834":2835,"_2836":2837,"_2838":2839,"_2840":2841,"_2842":2843},"ADULT","Adult","ALCOHOL","Alcohol","ANIMALS_AND_PET_SUPPLIES","Animals & Pet Supplies","APPAREL_AND_ACCESSORIES","Apparel & Accessories","ART_AND_PHOTOGRAPHY","Art & Photography","AVIATION_AND_AEROSPACE","Aviation & Aerospace","BABY_AND_TODDLER","Baby & Toddler","BANKING_FINANCE_INSURANCE","Banking, Finance, Insurance","CHARITY_NONPROFIT_AND_ORGANIZATIONS","Charity, Non-Profit & Organizations","CONSTRUCTION_AND_INDUSTRIAL","Construction & Industrial","EDUCATION","Education","ELECTRONICS_AND_GADGETS","Electronics & Gadgets","ENTERTAINMENT","Entertainment","FOOD_AND_BEVERAGE","Food & Beverage (excl. 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You can unsubscribe at any time by clicking on the link at the bottom of our emails.","revenueRanges",{"_1980":2881},{"_2706":316,"_2882":2883},"LESS_THAN_250K","Less than {{currency}}","annualOnlineRevenueRange",{"_61":2886,"_317":2887},"Annual online revenue","Please enter your annual online revenue","annualOfflineRevenueRange",{"_61":2890,"_317":2891},"Annual in-store revenue","Please enter your annual in-store revenue","annualB2bRevenueRange",{"_61":2894,"_317":2895},"Annual online B2B revenue","Please enter your annual online B2B revenue","locations",{"_61":2898,"_317":2899,"_1980":2900},"Current retail locations","Please select your current number of retail locations ",{"_2706":316,"_2901":1982,"_2902":2903,"_2904":2905,"_2906":2907,"_2908":2909,"_2910":2911,"_2912":2913,"_2914":2915},"ONE","TWO_TO_THREE","2 to 3","FOUR_TO_TEN","4 to 10","ELEVEN_TO_TWENTY","11 to 20","TWENTY_ONE_TO_TWO_HUNDRED","21 to 200","TWO_HUNDRED_PLUS","200+","NO_LOCATIONS","No locations","OPENING_SOON","Opening soon","jobTitle",{"_61":2692,"_317":2693},"city",{"_61":2920,"_317":2921},"City","Please enter your city",{"_61":2923,"_317":2924},"State","Please select your state",{"_61":314,"_317":2251,"_2926":316},"defaultCountryOption","dietaryRestrictions",{"_61":2929,"_2930":2931,"_1980":2932,"_2943":2942,"_317":2944},"Please indicate dietary restriction/food allergy","optional","Optional",[2933,2934,2935,2936,2937,2938,2939,2940,2941,2942],"Dairy Free","Gluten Free","Halal","Kosher","Lactose Free","Nut allergy","Shellfish","Vegan","Vegetarian","Others","textFieldLabel","Please enter your dietary restrictions","accessibilityNeeds",{"_61":2947,"_2930":2931,"_1980":2948,"_2943":2942,"_317":2953},"Please let us know if you have any accessibility requirements",[2949,2950,2951,2952,2942],"Hearing","Lactation/Nursing Room","Mobility","Vision","Please enter your accessibility requirements",{"_2955":2956,"_2960":2961,"_2963":2964,"_2973":2974,"_2980":2981,"_2984":2983,"_2985":2986,"_526":2988,"_2992":2993,"_2994":2995,"_2999":3000,"_1060":3009,"_3013":3014,"_3021":3022,"_3026":3027},"htmlHead",{"_2076":2957,"_2958":2959},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","hero",{"_386":2962},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_2965":2966,"_2967":2968,"_2969":2970,"_2971":2972},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_2535":2975,"_2262":2976,"_2977":2978},"The platform built for future-proofing","Talk with our team on bringing Shopify into your tech stack.","buttons",[2979],{"_430":354,"_1562":2106},"latestArticles",{"_1151":2086,"_56":2982},{"_430":2983},"See all","carouselSeeAllLinkText","mostRead",{"_1151":2987},"Most Read",{"_1151":2989,"_56":2990},"B2B Ecommerce",{"_430":2983,"_432":2991},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_2535":2996,"_2262":2997,"_406":2998},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionSubscription",{"_2973":3001},{"_430":3002,"_3003":3004,"_61":3005,"_500":3006},"Subscribe","emailPlaceholder","Email here","Subscription",{"_1151":3007,"_141":3008},"Thank you for subscription!","Check your email for instructions.",{"_2535":3010,"_2262":3011,"_2236":3012},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.",{"_430":354,"_1562":2106},"banner",{"_3015":3016,"_1151":3017,"_56":3018},"imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business",{"_430":3019,"_432":3020},"See what's new","https://www.shopify.com/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","categoryArticlesConvesion",{"_2535":3023,"_61":1195,"_2977":3024},"The enterprise commerce platform powering 5.5B orders",[3025],{"_430":354,"_1562":2106},"authorTitle","Author",{},{"_3030":3031,"_3032":3033,"_3034":3035,"_3036":3037,"_3038":1327,"_3039":3040,"_3041":1354,"_3042":3043,"_3044":3045,"_3046":3047,"_3051":3052,"_2665":1354,"_3054":3055},"annualDiscountPercentage",25,"basicAnnualPrice","₹1,499.00","googleCountryOffer","₹20,000","minimumMonthlyPrice","₹207","minimumMonthlyPriceCurrency","paidTrialAmount","₹20","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_3048":2589,"_1326":1327,"_3049":3050},"amount","currencySymbol","₹","signupTypes",[3053],"paid_trial_experience","usd","USD","featuredHeroArticle",{"_3058":3059,"_192":3060,"_1879":3061,"_386":3062,"_3063":3064,"_3065":3066,"_3075":3076,"_3078":3079,"_3080":3081,"_3082":3083,"_3085":3086,"_3092":3093,"_3124":3068,"_3125":3070,"_3126":3064,"_3127":3128,"_3129":3130},"__typename","Article","gid://shopify/Article/558647246904","black-friday-cyber-monday-email-segments","Black Friday Customer Segmentation: 13 Strategies & Examples (2025)","publishedAt","11 Jul 2025","image",{"_3058":3067,"_432":3068,"_3069":3070,"_3071":3072,"_3073":3074},"Image","https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/5qifCVhFKmjPGjdRHf8VFr_010cb2ee-0cae-4d79-881e-4ae18fbdd7c6.jpg?v=1752250794","altText","ShopifyPlus Blog Black Friday Consumer Segmentation","width",3840,"height",2160,"tags",[3077],"Growth strategies","excerpt","Want to become your customers’ go-to brand this Black Friday, Cyber Monday weekend? Consumer segmentation is the way to go. Use these segments for maximum ROI.","excerptHtml","

Want to become your customers’ go-to brand this Black Friday, Cyber Monday weekend? Consumer segmentation is the way to go. Use these segments for maximum ROI.

","seo",{"_3058":3084,"_386":-5,"_1317":-5},"SEO","authorV2",{"_3058":3087,"_22":3088,"_3089":3090,"_3091":1532},"ArticleAuthor","Volodymyr Pavlivskyi","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,3094],{"_3058":3095,"_3096":3097,"_2413":3118,"_3122":3123},"Metafield","references",{"_3058":3098,"_3099":3100},"MetafieldReferenceConnection","edges",[3101,3112],{"_3058":3102,"_3103":3104},"MetafieldReferenceEdge","node",{"_3058":3105,"_192":3106,"_1879":3107,"_3108":3109},"Metaobject","gid://shopify/Metaobject/7756415032","marijana-kay","field",{"_3058":3110,"_2413":3111},"MetaobjectField","Marijana Kay",{"_3058":3102,"_3103":3113},{"_3058":3105,"_192":3114,"_1879":3115,"_3108":3116},"gid://shopify/Metaobject/7756283960","elise-dopson",{"_3058":3110,"_2413":3117},"Elise Dopson",[3119,3121],{"_22":3111,"_3120":3107},"slug",{"_22":3117,"_3120":3115},"key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2025-07-11T03:30:00Z","topicHandle","tips-and-strategies","heroArticles",[3133,3162],{"_3058":3059,"_192":3134,"_1879":3135,"_386":3136,"_3063":3137,"_3065":3138,"_3075":3143,"_3078":3144,"_3080":3145,"_3082":3146,"_3085":3147,"_3092":3149,"_3124":3139,"_3125":3140,"_3126":3137,"_3127":3161},"gid://shopify/Article/568808276024","user-friendly-b2b-ecommerce-beyond-one-click","Beyond One-Click: Understanding What \"User Friendly\" Truly Means in B2B Ecommerce","7 Jul 2025",{"_3058":3067,"_432":3139,"_3069":3140,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Beyond_One-Click_f3869662-d45c-4bc2-9da0-80a39f07e014.jpg?v=1751987858","an image of cursors on a computer screen",1848,782,[],"Discover what \"user-friendly\" really means in B2B ecommerce. Learn how to balance simplicity with necessary complexity to meet modern B2B buyer expectations.","

Discover what \"user-friendly\" really means in B2B ecommerce. Learn how to balance simplicity with necessary complexity to meet modern B2B buyer expectations.

",{"_3058":3084,"_386":-5,"_1317":3144},{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},"Michael Keenan",[-5,3150],{"_3058":3095,"_3096":3151,"_2413":3159,"_3122":3123},{"_3058":3098,"_3099":3152},[3153],{"_3058":3102,"_3103":3154},{"_3058":3105,"_192":3155,"_1879":3156,"_3108":3157},"gid://shopify/Metaobject/31912558648","jordan-murphy",{"_3058":3110,"_2413":3158},"Jordan Murphy",[3160],{"_22":3158,"_3120":3156},"2025-07-07T17:05:32Z",{"_3058":3059,"_192":3163,"_1879":3164,"_386":3165,"_3063":3137,"_3065":3166,"_3075":3168,"_3078":3169,"_3080":3170,"_3082":3171,"_3085":3172,"_3092":3174,"_3124":3167,"_3125":-5,"_3126":3137,"_3127":3186,"_3129":3187},"gid://shopify/Article/568811192376","b2b-ecommerce-companies","10 B2B Success Stories to Inspire Your Own Ecommerce Brand",{"_3058":3067,"_432":3167,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_20brands_d5b63b9f-4a56-4c9d-a5c9-7c921c54581a.jpg?v=1751897774",[2989],"Whether it’s unifying B2B with DTC or turbo-charging site speed, these innovators have new ideas to get ahead.","

Whether it’s unifying B2B with DTC or turbo-charging site speed, these innovators have new ideas to get ahead.

",{"_3058":3084,"_386":-5,"_1317":3169},{"_3058":3087,"_22":3173,"_3089":3090,"_3091":1532},"Adam Rogers",[-5,3175],{"_3058":3095,"_3096":3176,"_2413":3184,"_3122":3123},{"_3058":3098,"_3099":3177},[3178],{"_3058":3102,"_3103":3179},{"_3058":3105,"_192":3180,"_1879":3181,"_3108":3182},"gid://shopify/Metaobject/7758118968","chris-payne",{"_3058":3110,"_2413":3183},"Chris Payne",[3185],{"_22":3183,"_3120":3181},"2025-07-07T14:13:52Z","b2b-ecommerce",[3189,3223,3248,3276],{"_3058":3059,"_192":3190,"_1879":3191,"_386":3192,"_3063":3193,"_3065":3194,"_3075":3197,"_3078":3199,"_3080":3200,"_3082":3201,"_3085":3202,"_3092":3203,"_3124":3195,"_3125":3196,"_3126":3193,"_3127":3221,"_3129":3222},"gid://shopify/Article/558642561080","dtc-trends","DTC Trends: 9 Tips, Insights & Notable Stats for 2025","3 Jul 2025",{"_3058":3067,"_432":3195,"_3069":3196,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/dtc_20ecommerce_20trends_7c43bf1d-6bf2-4336-bde0-2fea12f3eaae.jpg?v=1751893889","A 3D bar graph with five glowing bars in various heights, set against a black background.",[3198],"Unified Commerce","DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.","

DTC trends have evolved. Read what the top DTC experts and latest reports are saying about the most recent trends in this article.

",{"_3058":3084,"_386":-5,"_1317":-5},{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},[-5,3204],{"_3058":3095,"_3096":3205,"_2413":3218,"_3122":3123},{"_3058":3098,"_3099":3206},[3207,3213],{"_3058":3102,"_3103":3208},{"_3058":3105,"_192":3209,"_1879":3210,"_3108":3211},"gid://shopify/Metaobject/7756841016","ashley-r-cummings",{"_3058":3110,"_2413":3212},"Ashley R. Cummings",{"_3058":3102,"_3103":3214},{"_3058":3105,"_192":3215,"_1879":3216,"_3108":3217},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_3058":3110,"_2413":3148},[3219,3220],{"_22":3212,"_3120":3210},{"_22":3148,"_3120":3216},"2025-07-03T18:14:00Z","unified-commerce",{"_3058":3059,"_192":3224,"_1879":3225,"_386":3226,"_3063":3227,"_3065":3228,"_3075":3231,"_3078":3232,"_3080":3233,"_3082":3234,"_3085":3235,"_3092":3236,"_3124":3229,"_3125":3230,"_3126":3227,"_3127":3247,"_3129":3130},"gid://shopify/Article/558647803960","marketing-calendars-for-holidays","Seasonal Marketing Calendar 2025: Key Retail Dates and Campaign Tips","28 Jun 2025",{"_3058":3067,"_432":3229,"_3069":3230,"_3071":3072,"_3073":3074},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/SGSCEyFebr7Az1aD3NimJ_220efb68-0dd3-4971-a1dc-ef977e08b881.jpg?v=1751304558","holiday marketing calendar",[3077],"Plan 2025 campaigns with our seasonal marketing calendar. Download the free template and see can’t miss retail dates.","

Plan 2025 campaigns with our seasonal marketing calendar. Download the free template and see can’t miss retail dates.

",{"_3058":3084,"_386":-5,"_1317":3232},{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},[-5,3237],{"_3058":3095,"_3096":3238,"_2413":3245,"_3122":3123},{"_3058":3098,"_3099":3239},[3240],{"_3058":3102,"_3103":3241},{"_3058":3105,"_192":3242,"_1879":3243,"_3108":3244},"gid://shopify/Metaobject/7755399224","shopify-plus",{"_3058":3110,"_2413":1198},[3246],{"_22":1198,"_3120":3243},"2025-06-28T18:18:00Z",{"_3058":3059,"_192":3249,"_1879":3250,"_386":3251,"_3063":3227,"_3065":3252,"_3075":3256,"_3078":3258,"_3080":3259,"_3082":3260,"_3085":3261,"_3092":3262,"_3124":3253,"_3125":3254,"_3126":3227,"_3127":3274,"_3129":3275},"gid://shopify/Article/558644527160","gap-analysis","Gap Analysis in 2025: Step-by-Step Guide and Free Template",{"_3058":3067,"_432":3253,"_3069":3254,"_3071":3074,"_3073":3255},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/3EIRx9IUlZGOu4vTggrRWq_4f031548-fd11-4792-8339-6db335ad6b6d.jpg?v=1751308324","gap analysis header",1215,[3257],"Business Intelligence","Learn how to run a gap analysis in 2025 with frameworks, AI tools, and a free template to close performance gaps fast.","

Learn how to run a gap analysis in 2025 with frameworks, AI tools, and a free template to close performance gaps fast.

",{"_3058":3084,"_386":-5,"_1317":3258},{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},[-5,3263],{"_3058":3095,"_3096":3264,"_2413":3272,"_3122":3123},{"_3058":3098,"_3099":3265},[3266],{"_3058":3102,"_3103":3267},{"_3058":3105,"_192":3268,"_1879":3269,"_3108":3270},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_3058":3110,"_2413":3271},"Aaron Orendorff",[3273],{"_22":3271,"_3120":3269},"2025-06-28T18:15:00Z","business-intelligence",{"_3058":3059,"_192":3277,"_1879":3278,"_386":3279,"_3063":3280,"_3065":3281,"_3075":3283,"_3078":3284,"_3080":3285,"_3082":3286,"_3085":3287,"_3092":3288,"_3124":3282,"_3125":-5,"_3126":3280,"_3127":3297,"_3129":3130},"gid://shopify/Article/558647312440","black-friday-ecommerce","Black Friday Ecommerce: 20 Ideas, Tips and Strategies to Increase Holiday Sales in 2025","23 Jun 2025",{"_3058":3067,"_432":3282,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/black_20friday_20ecommerce.jpg?v=1750770987",[3077],"Get expert Black Friday ecommerce tips to drive sales, cut through the noise, and win shoppers during the biggest weekend of 2025.","

Get expert Black Friday ecommerce tips to drive sales, cut through the noise, and win shoppers during the biggest weekend of 2025.

",{"_3058":3084,"_386":-5,"_1317":3284},{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},[-5,3289],{"_3058":3095,"_3096":3290,"_2413":3295,"_3122":3123},{"_3058":3098,"_3099":3291},[3292],{"_3058":3102,"_3103":3293},{"_3058":3105,"_192":3215,"_1879":3216,"_3108":3294},{"_3058":3110,"_2413":3148},[3296],{"_22":3148,"_3120":3216},"2025-06-23T18:17:00Z","category1Articles",[3300,3327,3354],{"_3058":3059,"_192":3301,"_1879":3302,"_386":3303,"_3063":3304,"_3065":3305,"_3075":3307,"_3078":3309,"_3080":3310,"_3082":3311,"_3085":3312,"_3092":3313,"_3124":3306,"_3125":-5,"_3126":3304,"_3127":3325,"_3129":3326},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","20 Jun 2025",{"_3058":3067,"_432":3306,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[3308],"Enterprise ecommerce","Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_3058":3084,"_386":3303,"_1317":3309},{"_3058":3087,"_22":3173,"_3089":3090,"_3091":1532},[-5,3314],{"_3058":3095,"_3096":3315,"_2413":3323,"_3122":3123},{"_3058":3098,"_3099":3316},[3317],{"_3058":3102,"_3103":3318},{"_3058":3105,"_192":3319,"_1879":3320,"_3108":3321},"gid://shopify/Metaobject/31082971192","brock-everett",{"_3058":3110,"_2413":3322},"Brock Everett",[3324],{"_22":3322,"_3120":3320},"2025-06-20T17:32:52Z","enterprise-ecommerce",{"_3058":3059,"_192":3328,"_1879":3329,"_386":3330,"_3063":3331,"_3065":3332,"_3075":3334,"_3078":999,"_3080":999,"_3082":3336,"_3085":3338,"_3092":3340,"_3124":3333,"_3125":-5,"_3126":3331,"_3127":3352,"_3129":3353},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","21 Apr 2025",{"_3058":3067,"_432":3333,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[3335,3308],"Ecommerce Operations Logistics",{"_3058":3084,"_386":-5,"_1317":3337},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_3058":3087,"_22":3339,"_3089":3090,"_3091":1532},"Richard Moy",[-5,3341],{"_3058":3095,"_3096":3342,"_2413":3350,"_3122":3123},{"_3058":3098,"_3099":3343},[3344],{"_3058":3102,"_3103":3345},{"_3058":3105,"_192":3346,"_1879":3347,"_3108":3348},"gid://shopify/Metaobject/31388696632","nick-horton",{"_3058":3110,"_2413":3349},"Nick Horton",[3351],{"_22":3349,"_3120":3347},"2025-04-21T14:57:59Z","ecommerce-operations-logistics",{"_3058":3059,"_192":3355,"_1879":3356,"_386":3357,"_3063":3358,"_3065":3359,"_3075":3362,"_3078":3363,"_3080":3364,"_3082":3365,"_3085":3366,"_3092":3368,"_3124":3360,"_3125":3361,"_3126":3358,"_3127":3380,"_3129":3326},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","13 Mar 2025",{"_3058":3067,"_432":3360,"_3069":3361,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[3308],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_3058":3084,"_386":-5,"_1317":-5},{"_3058":3087,"_22":3367,"_3089":3090,"_3091":1532},"Ross Pounds",[-5,3369],{"_3058":3095,"_3096":3370,"_2413":3378,"_3122":3123},{"_3058":3098,"_3099":3371},[3372],{"_3058":3102,"_3103":3373},{"_3058":3105,"_192":3374,"_1879":3375,"_3108":3376},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_3058":3110,"_2413":3377},"Peyman Naeini",[3379],{"_22":3377,"_3120":3375},"2025-03-13T18:14:00Z","category2Articles",[3383,3408,3427,3447],{"_3058":3059,"_192":3384,"_1879":3385,"_386":3386,"_3063":3387,"_3065":3388,"_3075":3390,"_3078":3391,"_3080":3392,"_3082":3393,"_3085":3394,"_3092":3395,"_3124":3389,"_3125":-5,"_3126":3387,"_3127":3407,"_3129":3326},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","16 Mar 2025",{"_3058":3067,"_432":3389,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[3308],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_3058":3084,"_386":3386,"_1317":3391},{"_3058":3087,"_22":3173,"_3089":3090,"_3091":1532},[-5,3396],{"_3058":3095,"_3096":3397,"_2413":3405,"_3122":3123},{"_3058":3098,"_3099":3398},[3399],{"_3058":3102,"_3103":3400},{"_3058":3105,"_192":3401,"_1879":3402,"_3108":3403},"gid://shopify/Metaobject/30284415032","nick-moore",{"_3058":3110,"_2413":3404},"Nick Moore",[3406],{"_22":3404,"_3120":3402},"2025-03-16T15:18:58Z",{"_3058":3059,"_192":3409,"_1879":3410,"_386":3411,"_3063":3412,"_3065":3413,"_3075":3416,"_3078":3418,"_3080":3419,"_3082":3420,"_3085":3421,"_3092":3423,"_3124":3414,"_3125":3415,"_3126":3412,"_3127":3425,"_3129":3426},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","12 Mar 2025",{"_3058":3067,"_432":3414,"_3069":3415,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2287,3417,3308,3198],"Customer Experience","Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_3058":3084,"_386":-5,"_1317":3418},{"_3058":3087,"_22":3422,"_3089":3090,"_3091":1532},"Esther Vogelfänger",[-5,3424],{},"2025-03-12T09:39:02Z","case-study",{"_3058":3059,"_192":3428,"_1879":3429,"_386":3430,"_3063":3431,"_3065":3432,"_3075":3434,"_3078":3438,"_3080":3439,"_3082":3440,"_3085":3442,"_3092":3443,"_3124":3433,"_3125":-5,"_3126":3431,"_3127":3445,"_3129":3446},"gid://shopify/Article/558797553720","change-roundtable","Boden and World of Books Share their Top 3 Digital Transformation Tips","26 Feb 2025",{"_3058":3067,"_432":3433,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/resized_image.png?v=1740578609",[3435,2287,3308,3436,3437,3077,3198],"Business Management and Leadership","In Conversation","Migrations","Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.","

Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.

",{"_3058":3084,"_386":-5,"_1317":3441},"Companies Boden and World of Books reveal best practices on navigating enterprise tech stack transformation in a roundtable conversation about change with Shopify.",{"_3058":3087,"_22":3422,"_3089":3090,"_3091":1532},[-5,3444],{},"2025-02-26T14:00:51Z","business-management-leadership",{"_3058":3059,"_192":3448,"_1879":3449,"_386":3450,"_3063":3451,"_3065":3452,"_3075":3454,"_3078":999,"_3080":999,"_3082":3455,"_3085":3457,"_3092":3458,"_3124":3453,"_3125":-5,"_3126":3451,"_3127":3477,"_3129":3326},"gid://shopify/Article/558793392184","shopify-algolia-composable-architecture","Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia","21 Feb 2025",{"_3058":3067,"_432":3453,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/algolia_expressing_enterprise_architecture_1_20637675-b1d5-44cd-89da-bb769b7e8ef0.jpg?v=1740415646",[3308],{"_3058":3084,"_386":-5,"_1317":3456},"See how Shopify's composable architecture allows enterprises to use Algolia’s end-to-end AI search-and-discovery platform to create powerful and compelling search experiences.",{"_3058":3087,"_22":3339,"_3089":3090,"_3091":1532},[-5,3459],{"_3058":3095,"_3096":3460,"_2413":3474,"_3122":3123},{"_3058":3098,"_3099":3461},[3462,3468],{"_3058":3102,"_3103":3463},{"_3058":3105,"_192":3464,"_1879":3465,"_3108":3466},"gid://shopify/Metaobject/31026085944","clement-daigremont",{"_3058":3110,"_2413":3467},"Clément Daigremont",{"_3058":3102,"_3103":3469},{"_3058":3105,"_192":3470,"_1879":3471,"_3108":3472},"gid://shopify/Metaobject/31026118712","sandra-katz",{"_3058":3110,"_2413":3473},"Sandra Katz",[3475,3476],{"_22":3467,"_3120":3465},{"_22":3473,"_3120":3471},"2025-02-21T15:09:05Z","b2bSection",[3480,3494,3521,3547],{"_3058":3059,"_192":3163,"_1879":3164,"_386":3165,"_3063":3137,"_3065":3481,"_3075":3482,"_3078":3169,"_3080":3170,"_3082":3483,"_3085":3484,"_3092":3485,"_3124":3167,"_3125":-5,"_3126":3137,"_3127":3186,"_3129":3187},{"_3058":3067,"_432":3167,"_3069":-5,"_3071":3141,"_3073":3142},[2989],{"_3058":3084,"_386":-5,"_1317":3169},{"_3058":3087,"_22":3173,"_3089":3090,"_3091":1532},[-5,3486],{"_3058":3095,"_3096":3487,"_2413":3492,"_3122":3123},{"_3058":3098,"_3099":3488},[3489],{"_3058":3102,"_3103":3490},{"_3058":3105,"_192":3180,"_1879":3181,"_3108":3491},{"_3058":3110,"_2413":3183},[3493],{"_22":3183,"_3120":3181},{"_3058":3059,"_192":3495,"_1879":3496,"_386":3497,"_3063":3498,"_3065":3499,"_3075":3502,"_3078":3503,"_3080":3504,"_3082":3505,"_3085":3507,"_3092":3508,"_3124":3500,"_3125":3501,"_3126":3498,"_3127":3520,"_3129":3187},"gid://shopify/Article/568799690808","become-a-liquor-distributor","The Benefits of Modern Alcohol Distribution: A Guide for Established Wholesalers","11 Jun 2025",{"_3058":3067,"_432":3500,"_3069":3501,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/how_20to_20become_20a_20liquor_20distributor_d54b5e97-07d5-4af6-bb34-3fcc6556ffda.png?v=1750065235","liquor bottles on blue background representing liquor distributors",[2989],"Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth.","

Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth.

",{"_3058":3084,"_386":3497,"_1317":3506},"Modernize alcohol distribution with ecommerce. Explore trends, challenges, and how Shopify helps streamline operations and boost growth. ",{"_3058":3087,"_22":3148,"_3089":3090,"_3091":1532},[-5,3509],{"_3058":3095,"_3096":3510,"_2413":3518,"_3122":3123},{"_3058":3098,"_3099":3511},[3512],{"_3058":3102,"_3103":3513},{"_3058":3105,"_192":3514,"_1879":3515,"_3108":3516},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_3058":3110,"_2413":3517},"Mandie Sellars",[3519],{"_22":3517,"_3120":3515},"2025-06-11T23:48:02Z",{"_3058":3059,"_192":3522,"_1879":3523,"_386":3524,"_3063":3525,"_3065":3526,"_3075":3529,"_3078":3530,"_3080":3531,"_3082":3532,"_3085":3533,"_3092":3534,"_3124":3527,"_3125":3528,"_3126":3525,"_3127":3546,"_3129":3187},"gid://shopify/Article/558834286648","the-uncomfortable-realities-of-b2b-commerce","The Uncomfortable Realities of B2B Commerce in 2025","9 May 2025",{"_3058":3067,"_432":3527,"_3069":3528,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_uncomfortable_realities_of_B2B_commerce_in_2025_d090e78e-91c6-4677-953d-50f738d569aa.jpg?v=1747244598","A series of six icons on green circles: location pin, shopping basket, package, user silhouette, credit card, and globe.",[2989],"As technology has advanced, so too have the expectations of B2B buyers. Here's how the standard interaction between a B2B buyer and seller is evolving in 2025.","

As technology has advanced, so too have the expectations of B2B buyers. Here's how the standard interaction between a B2B buyer and seller is evolving in 2025.

",{"_3058":3084,"_386":-5,"_1317":3530},{"_3058":3087,"_22":3339,"_3089":3090,"_3091":1532},[-5,3535],{"_3058":3095,"_3096":3536,"_2413":3544,"_3122":3123},{"_3058":3098,"_3099":3537},[3538],{"_3058":3102,"_3103":3539},{"_3058":3105,"_192":3540,"_1879":3541,"_3108":3542},"gid://shopify/Metaobject/31487819832","brandon-gracey",{"_3058":3110,"_2413":3543},"Brandon Gracey",[3545],{"_22":3543,"_3120":3541},"2025-05-09T13:09:54Z",{"_3058":3059,"_192":3548,"_1879":3549,"_386":3550,"_3063":3551,"_3065":3552,"_3075":3554,"_3078":3555,"_3080":3556,"_3082":3557,"_3085":3560,"_3092":3561,"_3124":3553,"_3125":-5,"_3126":3551,"_3127":3570,"_3129":3187},"gid://shopify/Article/558833827896","wine-distribution","How Major Retailers Can Modernize Wine Distribution by Embracing Ecommerce","5 May 2025",{"_3058":3067,"_432":3553,"_3069":-5,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/how_20to_20become_20a_20wine_20distributor_f784f358-cd13-48e3-b037-d685bd6df9b7.jpg?v=1746470340",[2989],"Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce.","

Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce.

",{"_3058":3084,"_386":3558,"_1317":3559},"How Major Retailers Can Modernize Wine Distribution","Discover how wine distributors can navigate regulations while embracing DTC channels and ecommerce. ",{"_3058":3087,"_22":3173,"_3089":3090,"_3091":1532},[-5,3562],{"_3058":3095,"_3096":3563,"_2413":3568,"_3122":3123},{"_3058":3098,"_3099":3564},[3565],{"_3058":3102,"_3103":3566},{"_3058":3105,"_192":3514,"_1879":3515,"_3108":3567},{"_3058":3110,"_2413":3517},[3569],{"_22":3517,"_3120":3515},"2025-05-05T18:30:16Z","miniCategory2Articles",[3573,3580,3586],{"_192":1352,"_386":3574,"_3575":3576,"_3075":3577,"_3129":3579},"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3578],"TCO","tco",{"_192":3581,"_386":3582,"_3575":3583,"_3075":3584,"_3129":3585},2,"The Guide to Headless Commerce","https://www.shopify.com/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2102],"/enterprise/resources-center",{"_192":1354,"_386":3587,"_3575":3588,"_3075":3589,"_3129":3585},"The Guide to Optimizing Site Performance","https://www.shopify.com/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2102],"featuredCategory3Articles",[3592,3598,3603,3608],{"_192":2616,"_386":3593,"_3575":3594,"_3075":3595,"_3129":3596,"_3124":3597},"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://www.shopify.com/case-studies/everlane",[2287],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_192":1473,"_386":3599,"_3575":3600,"_3075":3601,"_3129":3596,"_3124":3602},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[2287],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_192":1404,"_386":3604,"_3575":3605,"_3075":3606,"_3129":3596,"_3124":3607},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[2287],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_192":3609,"_386":3610,"_3575":3611,"_3075":3612,"_3129":3596,"_3124":3613},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[2287],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[3616,3620,3624,3629,3633,3638],{"_192":2618,"_386":3617,"_3575":3618,"_3075":3619,"_3129":3596},"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[2287],{"_192":1422,"_386":3621,"_3575":3622,"_3075":3623,"_3129":3596},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[2287],{"_192":3625,"_386":3626,"_3575":3627,"_3075":3628,"_3129":3596},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[2287],{"_192":1437,"_386":3630,"_3575":3631,"_3075":3632,"_3129":3596},"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[2287],{"_192":3634,"_386":3635,"_3575":3636,"_3075":3637,"_3129":3596},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[2287],{"_192":2666,"_386":3639,"_3575":3640,"_3075":3641,"_3129":3596},"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[2287],"mostReadArticles",[3644,3676,3706,3731],{"_3058":3059,"_192":3645,"_1879":3646,"_386":3647,"_3063":3648,"_3065":3649,"_3075":3652,"_3078":3654,"_3080":3655,"_3082":3656,"_3085":3657,"_3092":3658,"_3124":3650,"_3125":3651,"_3126":3648,"_3127":3674,"_3129":3675},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","27 Jan 2025",{"_3058":3067,"_432":3650,"_3069":3651,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[3653],"Industry Insights and Trends","The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_3058":3084,"_386":-5,"_1317":3654},{"_3058":3087,"_22":3088,"_3089":3090,"_3091":1532},[-5,3659],{"_3058":3095,"_3096":3660,"_2413":3671,"_3122":3123},{"_3058":3098,"_3099":3661},[3662,3668],{"_3058":3102,"_3103":3663},{"_3058":3105,"_192":3664,"_1879":3665,"_3108":3666},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_3058":3110,"_2413":3667},"Leah Levine Kaminsky",{"_3058":3102,"_3103":3669},{"_3058":3105,"_192":3215,"_1879":3216,"_3108":3670},{"_3058":3110,"_2413":3148},[3672,3673],{"_22":3667,"_3120":3665},{"_22":3148,"_3120":3216},"2025-01-27T06:00:00Z","industry-insights-and-trends",{"_3058":3059,"_192":3677,"_1879":3678,"_386":3679,"_3063":3680,"_3065":3681,"_3075":3684,"_3078":3685,"_3080":3686,"_3082":3687,"_3085":3688,"_3092":3689,"_3124":3682,"_3125":3683,"_3126":3680,"_3127":3705,"_3129":3353},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","17 Sept 2024",{"_3058":3067,"_432":3682,"_3069":3683,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[3335],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_3058":3084,"_386":3679,"_1317":3685},{"_3058":3087,"_22":3088,"_3089":3090,"_3091":1532},[-5,3690],{"_3058":3095,"_3096":3691,"_2413":3702,"_3122":3123},{"_3058":3098,"_3099":3692},[3693,3696],{"_3058":3102,"_3103":3694},{"_3058":3105,"_192":3114,"_1879":3115,"_3108":3695},{"_3058":3110,"_2413":3117},{"_3058":3102,"_3103":3697},{"_3058":3105,"_192":3698,"_1879":3699,"_3108":3700},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_3058":3110,"_2413":3701},"Jessica Wynne Lockhart",[3703,3704],{"_22":3117,"_3120":3115},{"_22":3701,"_3120":3699},"2024-09-17T07:00:00Z",{"_3058":3059,"_192":3707,"_1879":3708,"_386":3709,"_3063":3710,"_3065":3711,"_3075":3714,"_3078":999,"_3080":999,"_3082":3715,"_3085":3716,"_3092":3717,"_3124":3712,"_3125":3713,"_3126":3710,"_3127":3730,"_3129":3187},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits to Wholesalers (2024)","7 Jun 2023",{"_3058":3067,"_432":3712,"_3069":3713,"_3071":3141,"_3073":3142},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1.png?v=1721066771","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[2989],{"_3058":3084,"_386":-5,"_1317":-5},{"_3058":3087,"_22":3088,"_3089":3090,"_3091":1532},[-5,3718],{"_3058":3095,"_3096":3719,"_2413":3727,"_3122":3123},{"_3058":3098,"_3099":3720},[3721,3724],{"_3058":3102,"_3103":3722},{"_3058":3105,"_192":3268,"_1879":3269,"_3108":3723},{"_3058":3110,"_2413":3271},{"_3058":3102,"_3103":3725},{"_3058":3105,"_192":3215,"_1879":3216,"_3108":3726},{"_3058":3110,"_2413":3148},[3728,3729],{"_22":3271,"_3120":3269},{"_22":3148,"_3120":3216},"2023-06-07T18:30:00Z",{"_3058":3059,"_192":3732,"_1879":3733,"_386":3734,"_3063":3735,"_3065":3736,"_3075":3739,"_3078":3740,"_3080":3741,"_3082":3742,"_3085":3743,"_3092":3744,"_3124":3737,"_3125":3738,"_3126":3735,"_3127":3753,"_3129":3446},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","15 Feb 2025",{"_3058":3067,"_432":3737,"_3069":3738,"_3071":3072,"_3073":3074},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_73b228ee-3a95-42ef-bfbf-816184c78bfb.jpg?v=1748945022","ecommerce sales tax",[3435],"Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

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