Consumers have shifted, and now more than ever, they are willing to put their money where their mouth is when it comes to shopping. Fifty-five percent of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
We’ve seen an uprise of social enterprises, and companies thinking beyond just making money. But what if your brand wasn’t built off being socially responsibility?
How can any brand start thinking more about helping the planet and the world that we live in when it comes to their business? Here are five (easier) ways that your business can be more eco-friendly without changing your whole business model.
Switch to reusable or green packaging
Does your store use plastic bags? Or what kind of packaging do you use to ship product to your customers? There are so many eco-friendly packaging options now, from compostable or reusable bags, to packaging that can be planted in your garden. Rethink the type of packaging you are using at all stages of your business, and figure out alternatives or ways you can cut back.
Implement a waste program
Especially if you are a business with a physical location, implement a waste recycling program within your store or office. This can be as simple as making sure people are informed about what goes into recycling, versus garbage, and adding a compost/green bin. Also, if you have staff, provide them with reusable water bottles, and dishes in the break room to encourage them to reduce, reuse and recycle.
Be conscious about electricity
This may seem like a no-brainer, but how many times do you walk by a store or building and see so many lights left on when the place isn’t even open? Turn off your lights, unplug things that aren’t in use, change lighting to be energy-saving, or better yet, if you have windows, use natural light more.
Use natural cleaning products
When you use regular cleaning products, harmful chemicals are being released into the environment. By changing to natural cleaning products, you’re helping reduce pollution into our water system and eliminating fewer smog-producing chemicals. There are so many recipes online to make your own cleaning products with products you may already have in your cupboards, like vinegar or baking soda.
Get involved and support a cause
Being socially responsible doesn’t always have to do with eco-friendly lifestyle changes, getting your business involved in the community to support a cause can be great for team building, your community, and your business. Organize a local neighbourhood clean up after the snow melts, volunteer at a local soup kitchen, give a portion of profits on particular days towards a cause you care about, the options are endless.
Being more socially responsible as a person, and business owner can be easier than you think. Small changes can have a big impact!
About the Author
Lauren Marinigh is a Toronto-based online marketing and content development professional, who is completely addicted to traveling, puppies, and GIFs.