Shopify vs Mailchimp

Shopify or Mailchimp?

Shopify offers first-party payment tools, over 6,000 apps, and more, creating a one-stop shop for merchants.

Why Choose Shopify vs Mailchimp

Feature comparison table between Shopify and Mailchimp

Key features



E-commerce capabilities Mailchimp stores now available in US and UK Yes, merchants in 175 countries
First-party POS system No with Shopify POS
Unlimited contacts No Yes
Order management and processing Yes Yes
CRM Yes Yes
Integrations and extensions 250+ 6,000+
Syncs with social media Yes Yes
Customizable email templates Yes Yes
Custom domains Yes Yes
HTML and CSS editing Yes Yes
Built-in blog and SEO tools No Yes
Social ad integrations Yes Yes
Mobile app for merchants Yes Yes
Mobile app for buyers No Yes
Detailed reporting Yes Yes
Subdomain included No Yes
Enterprise plan Yes Yes
Scalable for merchants Yes Yes
Available on app stores Apple, Android Apple, Android
Award-winning 24/7 support & extensive resources library Yes Yes
Live chat Yes Yes

7 Things Shopify Can Do vs Mailchimp

Provide over 6,000 integrations

With Shopify, you gain access to over 6,000 integrations, compared to just 250 integrations available through Mailchimp. From social media to dropshipping, and from secure shopping to blogging, Shopify’s extensive list of add-ons and integrations empower you to fully customize your ecommerce presence and build out all of the marketing channels you need to bring your business to life. With 250 integrations available, Mailchimp covers many of the same categories, but offers fewer options across the board. Choose from thousands of apps in Shopify to build out your dream ecommerce tech stack.

Offer distinct buyer and merchant apps

To date, the Mailchimp app has only been merchant-facing whereas Shopify has distinct apps for merchants and buyers. Shopify is designed to serve as an all-in-one platform for both sides of the ecommerce experience, compared to Mailchimp, which was built specifically as an add-on email marketing tool for businesses.

Complete purchases in-app

For merchants who are using Shopify’s own payment gateway, Shopify Payments, all purchases made through Shopify sites can be completed in the app, without relying on a third-party integration. Because Shopify Payments is native to the Shopify platform, it features lower fees, faster speeds, simpler integration, and centralized reporting. Mailchimp, on the other hand, doesn’t have its own first-party payment platform, so all purchases are done through a third-party app.

Beyond Shopify Payments, Shopify has over 100 third-party payment gateways to choose from, offering merchants a huge variety of payment options.

Take in-person payment directly

Shopify’s first-party POS system similarly means that in-person sales can also be completed directly through the app. If you’re hosting a pop-up or using Shopify for your brick-and-mortar location, you can take payment and process transactions through Shopify on a desktop or mobile device. To create a full retail experience, you can upgrade your store to the Shopify plan and connect your Shopify POS app to other retail hardware, like a barcode scanner or cash drawer. Since Mailchimp doesn’t have its own POS system, in-person transactions have to be taken through a third-party terminal.

Build a blog and optimize for SEO

Shopify’s website builder includes tools to help you build and launch a blog and optimize your entire site for SEO, increasing your store’s visibility online and directing more buyers to your site. Shopify’s SEO tools include things like Google Search Console, which lets you check your page rankings, Screaming Frog, which crawls your pages for errors, and Ubersuggest, which helps you identify longtail keyword opportunities. In addition to its own blog tool, Shopify Blog, Shopify offers best-in-class blog and page building add-ons, like WordPress, Shogun, and DropInBlog.

Unfortunately, Mailchimp’s website builder doesn’t currently include blog or SEO tools from Mailchimp directly.

Email unlimited contacts

Shopify’s pricing structure guarantees that as your email database grows, your costs don’t. Shopify pricing is based on the number of emails you send versus the number of contacts you have, compared to Mailchimp, which charges you proportionally to the size of your database. In this way, Shopify encourages you to grow your email list as much as possible without penalizing you for an expanding audience. You can then determine who is most valuable to contact at any given time.

Embed campaigns and products in emails

Shopify makes it easy to promote specific products or campaigns by email. Using Shopify email templates, you can embed holiday promos, sales, or even new product landing pages directly into an email so recipients can easily click through to the appropriate page and make a purchase. Since Mailchimp has never previously had its own ecommerce product, this isn’t currently an option in Mailchimp emails.

Why Merchants Prefer Shopify to Mailchimp

More affordable emails

Shopify and Mailchimp have different pricing models, which can make a direct cost comparison challenging, but sending a large volume of emails is far more affordable through Shopify. With Shopify, the first 2,500 emails are free, and beyond that you pay $1 per 1,000 emails, which keeps email costs low as you scale. Mailchimp plans are based on a number of factors, including how many emails you plan to send each month, which causes Mailchimp emails to become more expensive faster. For example, if you wanted to send 40,000 emails, you would pay about half as much to use Shopify over Mailchimp.

Easier templates and automations

Shopify’s customizable email templates are extremely user friendly and compatible with your ecommerce goals. For instance, if you are selling a product at a discount on your Shopify site, you can embed the discounted product directly into an email, making it super easy for your customers to click-through from email and make a purchase with a single click. Shopify also has an extremely user-friendly workflow automation tool, so you don’t need to be a CRM wizard to build out thoughtful automations for your customers.

In-app ecommerce capabilities

With Shopify Payments, buyers shopping with eligible merchants can complete Shopify transactions directly in-app, so merchants don’t need to worry about missing out on a sale and consumers don’t have to stress about sensitive data being shared through insecure connections. For merchants who would rather use a different payment gateway, Shopify connects with over 100 solutions.

Shopify’s full ecommerce capabilities span everything from pay stub, invoice, and bar-code generator tools to a wholesale marketplace.

24/7 support

Shopify is known for its support, including a 24/7 live chat and international support team that ensure business owners around the world are supported at any time of day. Shopify’s support channels also include community forums and an in-depth resource center. It's no wonder Shopify is used by merchants in over 175 countries. Shopify understands that many business owners can’t afford to wait for a few days for a problem with their e-commerce experience to be solved.

All-in-one channel management

As a business owner, you’re focused on your product strategy, marketing campaigns, and day-to-day operations. The last thing you need is to juggle multiple platforms to support the backend of your business. With Shopify, all things e-commerce are centralized into a single platform—from your CRM to your social ad management—so that you can spend less time bogged down by your digital channels and more time growing your business.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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What is the difference between Shopify and Mailchimp?

Shopify is an ecommerce platform designed specifically to help you sell products online or at physical retail locations. Mailchimp, on the other hand, is a marketing automation platform that offers tools to create email and ad campaigns. While both platforms offer much of the same marketing functionality, Shopify was designed with the purpose of building successful digital and physical storefronts.

Which is cheaper: Shopify or Mailchimp?

It’s hard to compare the costs of Shopify and Mailchimp because they do different things. While Shopify’s monthly rates are higher across tiers, Shopify products are specifically designed to enable sales and scale revenue. Shopify users rate the value of the product extremely high.

When comparing the costs of sending emails through both platforms—Mailchimp’s original purpose—Shopify is significantly less expensive.

Who makes more money Mailchimp or Shopify merchants?

Shopify merchants have closed almost 10 times more revenue than Mailchimp merchants. Mailchimp merchants have made over $250M in sales, whereas Shopify merchants have made more than $200B and growing.

What is the best email marketing app for Shopify?

Shopify offers its own email marketing tool, called Shopify Email. With Shopify Email, merchants can design, send, manage, and analyze their email campaigns from within the Shopify dashboard directly.

In addition to Shopify Email, Shopify has 16 email marketing integrations, depending on the exact features and functionality their merchants need.

Can you still use Mailchimp with Shopify?

Mailchimp is no longer offered as an email marketing add-on to Shopify customers, however Shopify has various email marketing apps for merchants to choose from. Mailchimp users can connect their Shopify store using a ShopSync connection.

Do Mailchimp and Shopify both offer ecommerce?

Shopify’s primary purpose is ecommerce. On April 27, 2021, Mailchimp announced that it would be introducing a new ecommerce platform. To date, this service is available only in the US and the UK.

Page last updated: April 29, 2021