Are You Ready to Make the Most of BFCM? We’re Here To Help

Pumpkin spice lattes are everywhere, Halloween candy fills store shelves, and that can only mean one thing: Black Friday Cyber Monday (BFCM) is approaching fast.

While Black Friday has existed for decades, the shopping landscape continues evolving in ways that create opportunities for businesses of all sizes. Whether you're a new entrepreneur or an established merchant, BFCM represents a massive opportunity to boost sales and reach new customers.

How BFCM became a global opportunity

Black Friday originated in Philadelphia during the late 1950s, when police officers coined the term to describe the chaotic shopping crowds the day after Thanksgiving. Despite their attempts to discourage the shopping frenzy, the event continued growing.

What started as a single day of in-store deals has transformed into a multi-day global shopping event. Cyber Monday emerged as the online counterpart, while Small Business Saturday and Giving Tuesday rounded out the weekend into a four-day opportunity for businesses worldwide.

Today, BFCM extends far beyond US borders, with merchants globally participating in the shopping event.

This evolution means success during BFCM isn't just about steep discounts. Smart promotional strategies, excellent customer experience, and strategic planning can drive significant results for businesses of any size.

Why BFCM works for every business

BFCM has become a truly global shopping event. Merchants worldwide see increased sales during this period, regardless of their location or whether they celebrate Thanksgiving.

During peak BFCM periods, online sales surge across all product categories. Small and medium businesses consistently capture significant market share during this time, proving that you don't need to be a retail giant to succeed.

The key is understanding that shoppers are actively looking to make purchases during this period. They're researching products, comparing options, and ready to buy—which means there's genuine opportunity for your business to capture their attention.

Your BFCM preparation strategy

Successful BFCM campaigns require planning across three critical areas. Start preparing now to maximize your results during the shopping event.

Plan your promotions and offers

While BFCM is known for discounts, you have multiple options to attract customers:

• Percentage or dollar-amount discounts on popular products
• Bundle deals that increase average order value
• Limited-edition products available only during BFCM
• Free shipping thresholds that encourage larger purchases
• Early access for email subscribers or loyalty members

Choose promotions that align with your profit margins and business goals. Test different offers to see what resonates with your audience.

Build your marketing campaign

Email marketing consistently delivers the highest conversion rates during BFCM, but a multi-channel approach maximizes your reach:

• Email campaigns: Create a series leading up to and during BFCM
• Social media: Use platforms where your customers spend time
• Paid advertising: Increase ad spend during high-traffic periods
• Content marketing: Publish gift guides and seasonal content

Start building anticipation weeks before BFCM begins. Learn from successful social media campaigns and email strategies that drive sales.

Prepare your operations

Increased sales mean more orders to fulfill. Prepare your operations to handle the volume:

• Inventory management: Stock up on popular products and have backup plans for high-demand items
• Shipping supplies: Order packaging materials well in advance
• International shipping: Consider expanding to global markets with proper international shipping strategies
• Customer service: Prepare for increased inquiries and have support systems ready

Review the complete BFCM shipping guide to ensure smooth fulfillment during peak periods.

Essential tools for BFCM success

The right tools and features can significantly impact your BFCM performance. Focus on solutions that streamline operations and enhance customer experience.

Discount and promotion tools

Set up compelling offers that drive sales while maintaining profitability. Create discount codes for percentage off, buy-one-get-one deals, or quantity-based pricing. Use shareable discount links to make redemption simple for customers.

Social commerce integration

Sell directly on social platforms where customers discover products. Shopping on Instagram allows customers to purchase without leaving the app, reducing friction in the buying process.

Analytics and tracking

Monitor campaign performance in real-time to optimize your strategy. Track which marketing channels drive the most sales and adjust your budget accordingly. Marketing analytics tools help you understand what's working and what needs adjustment.

Mobile optimization

Ensure your store performs flawlessly on mobile devices, as mobile shopping continues growing during BFCM. Test your checkout process, page load speeds, and navigation on various devices.

Start your BFCM preparation now

BFCM success requires strategic planning and early preparation. Begin by choosing your promotional strategy, then build your marketing campaigns and prepare your operations for increased volume.

The merchants who see the biggest BFCM results start preparing early and execute strategically. Don't let this opportunity pass by—begin with the essential BFCM preparation checklist and position your business for success during the biggest shopping event of the year.