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20 Best Low-Investment Business Ideas You Can Start Online

low investment business ideas

Starting a business can seem like a mountain of a task. But the amount of time, money, and risk involved all depends on the business idea you chase.

Contrary to popular belief, there are actually many ways to start a business that let you focus less on the logistics and upfront costs and more on getting started.

These low-investment business ideas make a great entry point for beginners, bootstrappers, or anyone with a busy schedule, letting you pick up a side business without having to drop everything else.

You still need to come up with a solid idea, build a brand, put effort into marketing, and provide excellent customer service. But you can bypass many traditional startup costs, such as initial inventory, warehousing, and retail space.

Here are some of the low-investment business ideas you can start today.

Best low-investment business ideas you can start on the side

choosing a low-investment business idea

1. Partner with a dropshipper

Buy stock, store it, pick it, pack it, ship it. Managing inventory can be a big commitment when you’re running a business.

Dropshipping is a fulfillment model where a third party supplier stores and ships inventory to customers on your behalf. You just need to make the sales and pass orders on to your supplier; you don’t need to handle the products yourself.

You can curate products from one or more suppliers into your own online store under a theme that focuses on a specific niche, like gear for yoga enthusiasts or water bowls for dog owners. When a customer buys a product from you, the order is sent to your supplier who fulfills it on your behalf. However, you are still responsible for your own marketing and customer service.

There are both local and overseas suppliers you can work with, as long as you can establish a relationship with them built on trust—an unreliable supplier will reflect poorly on your brand.

Dropshipping is a low-investment way to test product-market fit and launch a business before you invest in your own original products. Just be sure to always order a sample for yourself to make sure that your supplier is reliable and that the quality of the products is fit for selling to your customers.

Additional Resources to help you with this business idea: 

dropshipping business idea

    2. Design and sell print-on-demand t-shirts

    Another dropshipping model, print-on-demand puts inventory, shipping, and fulfillment in the hands of a third-party supplier. But unlike the dropshipping idea above, the focus here is on customizing these products with your own designs to create something original.

    T-shirts, hats, phone cases, hoodies, skirts, tote bags, and more become canvases for your creativity. You can think up witty slogans for developers or references that resonate with cat owners—if there’s passion and pride within a community, there’s a potential t-shirt business you can start.

    Even if you’re not a designer, you can find a designer to work with using freelance sites like Fiverr, UpworkDribble, or 99Designs.

    With many print-on-demand services, you’re paying per-product, so the base price per unit will be more expensive than if you were to order in bulk. But the advantage is that if a certain t-shirt design doesn’t sell, you haven’t actually paid for the item yet (only the design if you outsourced it).

    You can even use t-shirt mockup templates so you don’t actually need to spend money on a full photoshoot for every new design.

    There are a variety of print-on-demand platforms you can work with, many of which can be integrated with your Shopify store for seamless order fulfillment. However, be sure to always order a sample of your product (often offered at a discount) to make sure your custom products look good.

    t-shirt business idea
    Source: ThinkPup

    Additional resources to start with this business idea: 

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    3. Launch your own book

    A book is just another type of product when you think about it. And as such, you can create one to serve a particular demand in the market.

    Cookbooks, picture books, comic books, poetry books, photo books, coffee table books, and novels—if you’ve got the knowledge or the creativity, there are a variety of original books you can bring to the market.

    Print-on-demand publishing is a relatively safe way to test the waters and get started with self-publishing, while giving you control over the quality and look of your book.

    Lulu Xpress and Blurb are popular platforms for this purpose, letting you create, order, and distribute your own books as digital and physical products.

    While you can order one book at a time, costs naturally go down when you buy in bulk. You can consider pre-selling or crowdfunding your book idea to ensure that there’s demand and guarantee a certain number of customers for a bulk order.

    Launching your own book can be a great way to monetize a blog if you have one or are looking to start one.

    print on demand books from lulu xpress
    Examples of print-on-demand book types from Lulu Xpress

    Additional resources for similar business ideas: 

      4. Create digital products or courses

      Digital products like music, courses, and templates are unique on this list of ideas. Unlike the others, they’re not tangible products. There aren’t recurring manufacturing or shipping costs to worry about so your margins can remain high.

      The trick is figuring out what makes for a good digital product. What is useful enough that people are willing to pay to download it?

      The answers range from original instrumental beats to stock photos that can be licensed to other creators, to information products and templates that help people level up their skills in a particular field.

      If you’ve got a talent that can be turned into a digital product, you can think about packaging it into a new stream of income.

      Shopify offers a free digital downloads app that lets you offer digital products in your store as easily as physical products. 

      digital products business ideas
      Source: PixieFaire

      Additional resources for these business ideas: 

      5. Sell print-on-demand posters, greeting cards, and prints

      If you’re artistically inclined or know your way around a camera, you can dropship using a print-on-demand business model to let others physically own a piece of your work. Just be sure you have the rights to the content you want to print, unless you’re using public domain assets that you can freely monetize.

      If you’ve already got an engaged online following, say you’re a cartoonist or an urban photographer, you’re in an especially good position to give this business idea a try.

      Depending on the printer you work with, you can turn your work into products such as posters or framed wall art, even greeting cards. There are plenty of digital templates and mockup generators like that you can use to showcase your products without having to print out each item and conduct your own photo shoots.

      sell prints business idea
      Source: Zen Pencils

      Additional resources to get started with this business idea:

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      6. Start a charitable business

      Starting a non-profit organization isn’t the only path you can take to help fund a better world.

      Having a mission to go along with a business, and setting aside some profit for a cause, gives social entrepreneurs a unique way to position their company in the market while addressing the issues they care about most.

      In fact, 89% of consumers surveyed said they were likely to switch to a new brand with similar products and prices if it was associated with a good cause.

      While many social enterprises offer their own original products, you can also take any of the business ideas above and partner with a non-profit, or execute that social good with your own hands, as long as you’re transparent about how it works.

      As part of your marketing, you can share the impact that your customers are having by supporting your business, such as a blog post covering your work in the community or a real-time impact calculator on your website.

      The Give & Grow Shopify app makes it easy to partner with charitable organizations and incorporate your mission into your business. You can set it up to donate a specific amount or a percentage of sales, or ask your customers to add a donation at checkout.

      charitable business ideas
      The Give & Grow app for Shopify lets you track and display your impact.

      Additional resources for similar business ideas: 

      7. Sell a service

      With services-based businesses, “time” is your inventory and your biggest investment. You’ve only got a limited supply of hours in your day. However, that makes it easier to get up and running if you’ve got skills that are in demand.

      Writers, designers, developers, photographers, house cleaners, fitness trainers, and more can build a business around their skills.

      They can also expand their business with any of the other ideas above to create additional revenue streams by “productizing” their services through physical or digital goods.

      A photographer, for example, can service a local event while selling prints online through their Instagram account. A copywriter can sell a copywriting swipe file of high-converting sales copy. Coupling your service-based business with physical products can give you another source of income that isn’t directly tied to your time.

      You can use the BookThatApp or Book an Appointment app for Shopify to let customers easily schedule a session, consultation, or buy tickets to a class with you through your store.

      You can also offer your services through a freelance marketplace like Upwork to increase your chances of getting discovered by the people who need your skills.

      sell services
      The Book That App for Shopify lets customers easily book your services.

      Additional resources:

      8. Create an online fashion boutique

      If you love fashion and sharing your sense of style online, you can consider creating your own online fashion boutique. You don’t need to become a fashion designer either—you can simply curate items from other vendors into your own online store (using the dropshipping model we discussed earlier).

      From dresses, shoes, swimwear, accessories, and more, you can build your own fashion brand using one of the several product sourcing apps for Shopify, model them in your own product photos and social media posts, and build an online following as a trend-setter.

      fashion product sourcing app on shopify
      My Online Fashion Store lets you import various styles into your Shopify store.

      Additional resources for similar business ideas: 

      9. Sell handcrafted and homemade goods

      If you’re a maker—whether you DIY soap, candles, sauces, or pottery—you’re in a unique position to find an online business idea since product development and procurement are literally in your hands.

      Unlike many of the other ideas on this list, you will need to consider shipping and inventory management, but you can start out simple on a per-order basis or with a small batch until you start generating consistent sales.

      In fact, many makers on Shopify started out with a part-time home based business, selling from their homes on Etsy or to friends and family, growing into full-time business owners after establishing demand for their products.

      Just be mindful of any regulations in your product category, especially for anything customers will eat, inhale, or put on their skin.

      brooklyn candle studio on shopify
      Brooklyn Candle Studio is one of many maker-owned businesses on Shopify that started on Etsy.

      Additional Resources to get started with these business ideas: 

      10. Grow an audience you can monetize in multiple ways

      In today’s connected world, the ability to capture and keep the attention of others is an asset. It’s one that many businesses are even willing to pay for, and one that many creators are able to convert into a business with multiple revenue streams.

      Whether you choose to grow your following on YouTube, Instagram, or a blog (ideally a combination of different channels), you have many avenues for monetizing your audience:

      • Do sponsored posts on behalf of brands
      • Become an affiliate
      • Sell physical or digital products (via any of the ideas on this list)
      • Patreon
      • A combination of the above (they’re not mutually exclusive)

      Taking an audience-first approach to starting a business means you’re playing the long game (it might be months until you've figured it out). But you don't need millions followers to do it—Instagrammer Kat Gaskin, for example, pulled off a $10k product launch with only 3,000 followers.

      kat gaskin started an instagram-based business
      Kat Gaskin's personal Instagram account links to her Shopify store: The Content Planner.

      Additional resources:

      11. Antiques store owner 

      Do you ever walk into a local store and find products that look exceptionally good, probably from an earlier time than yours that could be refurbished or used as antique pieces? Well, if you have an eye for such pieces and you can get a good buying price for them, it's time to start an antique store of your own! 

      Remember how Nasty Gal did it? 

      12. Cloud kitchen or bakery 

      Are you fond of cooking and baking? Well, this is one of the best low-cost business ideas for you then. You could decide a menu for your cloud kitchen/ bakery, set up an online store for it and let those close to you get their food either delivered or picked up. 

      What's more? You get the flexibility of how much business you want to run or how many orders you want to deal with in a day. 

      13. Online coffee/ tea store 

      If you're a tea or coffee connoisseur, this business idea might just be your calling. But to be able to do this, you need to align yourself tea leaves and coffee producers. It's a bit of hard work but can turn into a brand of its own once you're able to tap into the taste buds of the consumers. 

      Don't believe us? Here's Blue Tokai's story of selling coffee online. 

      14. Craft classes online 

      This is a generation that learns online and that's a behaviour that you can tap into to start your own business. If you're passionate about art and craft, you could either start curating and selling DIY kits online, or start selling online classes/ courses. All you need to do is get crafty about how you want to teach on online platforms like Zoom, Skype and others. 

      15. Interior decorating 

      The one thing that everyone loves is well-decorated home. But not everyone has the eye for aesthetics and details, or the time for it. And not everyone wants to hire a pricy interior designer. If you're passionate about interiors and think you'd love to build beautiful homes, offer online consultation or interior decorating as a service. 

      16. Pet sitting 

      This one's probably a hit amongst all those animal lovers. If you're someone who has always wanted a pet or have more than one but can't keep so many, this might be the right business idea for you. The best thing is that all people look for in such a business is that the person is genuinely in love with animals. That's all it takes to start this business. 

      PS. You can even start a pet supply store online with Shopify. Here's how Heads Up For Tails did it

      17. Photography 

      Got an eye for details, angles and lighting - we mean, photography? Well, this is another one of the best low cost business ideas. Set up your website, showcase some of your finest pictures and let your neighbourhood know that you're offering photography as a service. You'll be surprised by the number of takers! 

      Oh, by the way, you can also get into smartphone photography if you don't have or don't want to invest in professional cameras. Here's a guide on how to do smartphone photography

      18. Life coaching 

      There are people out there with vast skill sets and ambitions. But they don't know what to do about them. They lack the guidance and the direction they need to feel like they're fulfilling their dreams. If you hold a considerable amount of experience in being a life coach, go ahead and pick your niche. Be it general happiness, finding a balance in your life or career coaching, share your knowledge. 

      19. Online book store 

      Are you someone who hoards books? Time to get your reads to others too. You can start an online store to sell the books you've read too many times or those you know you're not going to read anymore. You could also consider starting a bookclub and initiate book exchanges. 

      20. App creator 

      Are you a problem solver? Do you like building out solutions that other businesses could make use of to achieve their goals? Well, you could become an app developer/ creator. In fact, did you know that Shopify is home to thousands of apps that were built as solutions for eCommerce merchants? Check them all out here to get inspired

      Choosing from the business ideas: Three tips to get started

      choosing a business idea

      The business ideas we’ve covered might be easier to run when it comes to logistics, but that doesn’t make them easy. There are at least three things you should keep in mind as you consider your options, no matter what you decide to start.

      1. Focusing on a niche makes marketing easier

      As with any business, marketing is what unlocks your success. It’s not enough to know that there’s demand for your products—you need to figure out ways to reach the people that are most likely to buy them. You need to get the right visitors to discover your products.

      Luckily, marketing is a lot easier when you're catering to a specific audience or identity (e.g. vegans, board game lovers, photographers in your city). You can produce social media content that resonates with these people or run ads that target their interests. Taking this approach also helps you project a consistent brand because you’ll have a more specific idea of who exactly you’re talking to.

      Think about how you can zero in on a specific audience for your products and how the business you build can serve them. If you already have a sizeable audience (a blog, a YouTube channel, or an Instagram account), maybe you can even find a way to base your business off of that existing audience.

      Additional resources:

      2. Pricing is about more than profit

      Price your products too low and shoppers might assume they’re low quality. Price them too high, and you might scare some customers off. In any case, you’ll need to find a sweet spot that also lets you factor in the cost to acquire customers and offer discounts, especially if you plan on paying for ads.

      With many of the business ideas we’ll explore in this post, you may not be shipping your products, but you still need to cover the cost of shipping. Consider your shipping costs and how they will vary in the different countries you want to serve.

      Many online sellers try to bake their shipping costs into their retail price so that they can offer free shipping, or at least a reasonable flat rate. Others focus on encouraging shoppers to add more items to their cart with conditional free shipping (e.g. free shipping on orders over $50) to maximize their profit.

      At the end of the day, your prices can be tweaked and you can experiment with a variety of pricing strategies until you find one that works for you.

      Additional resources:

      3. Test, learn, and grow as you go

      The pursuit of perfection can be one of the biggest hurdles in getting a business up and running. Keep in mind that nothing is set in stone.

      Products can be swapped in and out fairly easily (especially when you're not stuck with stock). Your store can be redesigned. Your prices can be adjusted. You can switch to a better supplier. And you can validate all of these decisions based on the dozens of signals you have at your disposal (traffic, how much time people are spending on your site, reviews, abandoned carts, etc.).

      If your idea just isn’t working out the way you planned, think about how you can pivot before you quit.

      There are aspects of your business that you can always salvage if you try a different product or approach. The brand you invest time into creating and the followers you amass on social media or in your email list can be assets you repurpose for your next business idea.

      Additional resources:

      Supply without as many demands as you tap into these business ideas

      Thanks to a combination of technology, third-party suppliers, and the ability to quickly test ideas online, it’s easier than ever to build a business and start making sales without getting caught up in sourcing products, renting space, and managing inventory.

      With this approach, you can test ideas before you invest in them, or start making money on the side without all the inventory-related commitments that might stand in your way.

      The business ideas covered above can even be combined in a variety of ways to start a business that’s uniquely yours. If the idea of sourcing, storing and shipping inventory kept you from starting a business before, begin with an inventory-free, low-investment business model and grow from there.

      Frequently Asked Questions about business ideas

      What are the best business ideas in 2021?

      • Partner with a dropshipper
      • Design and sell on-demand t-shirts
      • Launch your own book Create a Shopify store
      • Build a Shopify app for online stores
      • Sell a service Sell homemade goods
      • Cloud kitchen or bakery
      • Online coffee/tea store
      • Start online classes

      How do I find good business ideas?

      Make a list of things you really like to do or would like to work on, then take a look at what other businesses are doing similar things, take note of what you can do differently or what problem you can actively solve for consumer. The best ideas are those that consumers feel the need for.

      What are the best low-cost businesses to start?

      Starting a dropshipping store is one of the best low-cost business ideas. You could pick a niche or simply open a generic store of products you'd like to sell, without having to stock up on inventory. Alternatively, you can also start selling your services like web designing, content writing and others.

      How can I start a business with no experience?

      If you have no prior experience in starting and running a business, be willing to learn. Take advantage of free online courses and success stories shared by other entrepreneurs to learn from their mistakes. Also, consider taking a consultation from someone who is more experienced, or getting yourself a business mentor.