The 11 Best Free Video Editing Software Programs for 2020

Best video editing software for small business

Good video editing software can help you showcase your products from every angle, helping you produce professional video for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use video editing programs available—many for free—that can help you stand out from your competition.

Well-produced product videos are a more engaging form of content marketing than photographs alone and can reduce a customer’s hesitation in making a purchase. In fact, according to online publication Small Business Trends, ecommerce product videos can increase conversion rates by up to 144%.

Below, we've compiled a list of the best video editing software from around the web, as well as a few with affordable paid versions. Each entrepreneur has their own specific needs, so we’ve run down some of the most useful features of each tool.

Best free video editing software for desktop

There's a ton of desktop-based video editing software available for business looking to create promotional videos. In general, the biggest advantage to free video editing software for desktops is that they tend to have more features than their mobile counterparts.

If you’re looking to edit your promotional videos on a budget, check out our list of video editing software you can use to edit long-form content for YouTube, your ecommerce site, or a variety of other platforms:

1. OpenShot


Available for: Windows, Mac, and Linux

Price: Free

OpenShot’s easy-to-use user interface makes it a great video editing program for beginners. While more complex tools may offer more editing components, OpenShot’s intuitive interface and minimal design is perfect for simple editing.

OpenShot is an efficient option for small businesses and is best for clip resizing, scaling, trimming, snapping, and rotation. It also offers credit scrolling, frame stepping, time mapping, audio mixing, and real-time preview.

Notable features:

  • Unlimited layers for watermarks, background videos, and audio tracks
  • Customizable title-card templates
  • Drag and drop functionality for easily adding video, audio, or image files
  • Digital video effects, including brightness, gamma, hue, greyscale, and chroma key compositing for green-screen effects
  • Powerful key-frame animation capabilities for creating animated videos



Available for: Windows

Price: Free, $19.99 for Pro version

VSDC’s desktop video editing software is available as both a free and paid version. Although the free version has reduced features, it still comes with VSDC’s full video editing suite—including a mask tool and chroma key functionality for green-screen video effects.

If you have the funds to spring for the full version, the suite of tools is expanded to include a video stabilization tool, robust post-production effects, slideshow/presentation capabilities, 3D diagram templates, and direct social media publishing tools.

Notable features:

  • Color correction tools for a more professional look
  • A full suite of transitional effects
  • Easy-to-use image filters, similar to what you’d find on Instagram
  • Mask tools for hiding, blurring or highlighting specific elements
  • Direct social media link for easily exporting video to Facebook, YouTube, Instagram, Twitter, and Vimeo
  • Uses HEVC/H.265 (an advanced video compression standard) for maintaining the highest quality at the minimum file size—essential for processing 4K and HD files

3. Movie Maker 10

Movie Maker 10

Available for: Windows

Price: Free

Not to be confused with the old Windows Movie Maker, Movie Maker 10 is a convenient option for Windows-users looking for a “back-to-basics” approach to video editing. It’s great for making quick edits to short video clips you need ready right away.

Movie Maker 10 comes with a free version that includes its suite of video and picture editing tools as well as the ability to add captions with customizable fonts and colors.

Notable features:

  • Auto-preview tool for previewing edits and effects before applying
  • Auto-movie options for creating customizable cuts of your video clips
  • Animation tab to easily add music, titles, and credits

4. Lightworks


Available for: Windows, Mac, and Linux

Price: Free, $24.99 per month 5 for Pro version

Lightworks includes a simple and intuitive interface, so it’s easy to pick-up. On top of this, Lightworks offers a collection of detailed video tutorials, making it one of the more accessible and easy to learn video editing software options on this list.

Lightworks also has a suite of original stock videos and music clips licensed for use in any videos you edit on the program, allowing you to give a polished look to any marketing video.

Notable features:

  • High-quality, simple trim functions for fast and precise video editing
  • Optimized for speed, allowing you to continue editing while importing new content
  • Multicam editing feature for syncing clips from multiple cameras
  • Real-time team project sharing with full control over which user has editing access
  • Easy sharing of videos with fast export to MPEG4/H.264 (ready-made for YouTube, Vimeo, Facebook, and Instagram)
  • Supports a wide range of video formats

5. Shotcut


Available for: Windows, Mac, and Linux

Price: Free

Shotcut is an open-source, cross-platform video editor with a vast collection of tutorial videos. It also supports a wide range of video formats, including FFmpeg, 4K, ProRes, and DNxHD. A warning, however—Shotcut was originally designed for Linux, so some may find the interface a little quirky. Despite this, it's still a top-notch editor.

Shotcut also provides extensive audio editing options, making it ideal for audiophiles. Its host of fine-tuning audio tools allows users to make bass and treble adjustments, create bandpass filters, adjust gain, add dynamic compression, and much more.

Notable features:

  • Supports the latest audio and video formats via FFmpeg, the leading multimedia framework
  • Native timeline editing which allows users to import video files directly into their project file rather than a media library
  • Multi-format timeline for mixing and matching resolutions and frame rates within a project
  • Advanced audio filters like balance, bass and treble, bandpass filters, compressor and more

6. Blender


Available for:Windows, Mac, and Linux

Price: Free

Blender is a free, open-source 3D creation suite. It includes features to help model and render 3D animations. The software is a collaborative creation of hundreds of developers from around the world. The huge community of users gives Blender’s software an extensive group of tools.

Blender is designed as a 3D animation suite but comes with a functional video editor that should be enough for most users’ needs. It can also tackle more complex edits, like video masking, making Blender a flexible video editor for both novice and experienced users, and an excellent option for more advanced projects that may involve 3D animation.

Notable features:

  • Path-tracer engine for realistic rendering of animated objects
  • Advanced rendering processes to speed-up the saving and exporting of your project
  • Option to code game-logic into the software for video game development
  • Advanced character animation tools for realistic kinematics
  • Extensive library of visual effects and vignettes

7. HitFilm Express


Available for: Mac and Windows

Price: Free, $497 for TK

If you don't have a lot of experience with video editing, HitFilm Express may feel a little advanced at first—it's even used to produce Hollywood-style films—but it’s worth the learning curve, as it’s one of the best all-in-one free video editors available. (HitFilm technically is free, but before you download the software, it asks you to share a social media status update—a small price to pay.)

Hitfilm includes animation tools that allow you to create and edit audio and video transitions without the need to create composite shots, which I’m told is a huge time-saver by people who know what that means.

Notable features:

  • Professional grade video editing
  • Composite shot enhancements that allow you to animate two separate shots together for surreal video effects
  • Unlimited video and audio timeline track creation
  • The adaptive trimmer allows you to re-trim your clips after adding them to the timeline
  • Ability to copy a group of attributes from one clip and apply them directly to another, or to a whole project
  • Audio mixer for fine-tuning sound for professional quality output
  • Various transition options, such as push, zoom, and dissolve

8. Machete Lite

Available for: Windows

Price: Free, $19.95 for full version

Machete Lite does have the suite of features that other video editing software has, but what it lacks in features it makes up for in its user-friendly design. Machete is ideal for quick and easy edits.

Unlike other software, Machete doesn’t require re-encoding of video or audio stream, which means short videos can be cut together quickly without losing any video quality. It also means that the software requires minimal processing power, which makes it a great option if you’re working on a computer from 1999.

Notable features:

  • Intuitive interface
  • Lossless video editor to ensure files are published in high-definition
  • Clipboard functionality that foregoes the saving process after every change to a file, saving time and making sure your changes are not lost

9. DaVinci Resolve 16

DaVinci Resolve

Available for: Windows, Mac, and Linux

Price: Free, $269 for the full Studio version

DaVinci Resolve combines professional 8K editing, color correction, visual effects and audio post-production in a single production tool, which is why it’s the software of choice for many professional editors of films, television shows, and commercials.

DaVinci allows for both offline and online editing, and its high-performance playback engine saves time when editing and trimming—even for processor intensive file formats like H.264 and RAW. DaVinci Resolve’s complex features may be too extensive for some users, but its free version are perfect for more advanced projects.

Notable features:

  • Dual timeline for quick navigation, cutting, and trimming.
  • The dedicated trim interface that gives you the ability to edit in minute detail
  • Intelligent auto-editing that syncs audio and visual clips for you
  • Built-in tools for Picture-in-Picture effects, retiming, stabilization, dynamic zoom, text, and audio
  • Facial recognition that detects faces in your clips and automatically creates bins based on the people in each shot
  • High-quality motion estimation speed changes and frame rate conversions to easily and realistically speed up or slow-down clips

10. VideoPad


Available for: Windows

Price: Free

VideoPad is a good starting point for those just getting acquainted with video editing software because of its uncomplicated, easy-to-use interface. Despite its deceptively easy controls, VideoPad comes packed with professional features like multiple displays for fast editing and unlimited overlay audio tracks—providing users with the option to have more control over their sound mixing without the added complexity of more professional editing software.

VideoPad doesn’t come with as many advanced features as some of the other video editing software on this list but, with options to add light effects, fine-tune colors and overlay text and images, there’s enough here to make it worth the free download.

Notable features:

  • Double built-in screen (one to preview selected clips, one to preview complete sequence) for easy and intuitive editing
  • Pre-made, customizable transitions for polished professionalism
  • Exporting presets to easily create video files optimized for specific platforms—such as Facebook and YouTube—and post them directly from within the software

11. iMovie


Available for: Mac

Price: Free

Popular standby iMovie comes bundled with Mac OS. Like many native Apple apps, iMovie is uncomplicated and uses a simple drag-and-drop interface for moving files from your drive to your workstation.

A big advantage to iMovie is that files are saved on Apple’s cloud, meaning you can work on your project interchangeably on an iPhone, iPad, or Mac. iMovie is constantly being updated as well, so you can always look forward to new features and improvements.

Notable features:

  • Support for 4K resolution, allowing users to create cinema-quality films
  • Cloud-storage functionality that allows you to work on the same project from your iPad, iPhone, and Mac
  • Dozens of studio-quality title animations for professional-looking credits
  • Stylish, contemporary video filters built for specific film genres, such as western and sci-fi
  • Built-in music, sound effects, and voiceover recording so that your sound and picture editing are always consolidated
  • Speed controls that allow you to make high-octane action scenes faster and sports highlights slower

Choose a video editing software that fits your marketing needs

Choosing the right video editing software

Photo by Matt Henry from Burst.

Now that you know your options in finding the best free video editing software, you can start testing them out. While each option comes with its own advantages and disadvantages, hopefully, you now have a better idea of which free photo editing program is best for your business.

Videos consistently show to get more engagement on average than pictures and text posts across all social media platforms. A professional, well-made marketing video can help tell a story about your products, capture the attention of your audience, develop your brand’s personality, and maximize your ROI on paid social ads.

Take your content marketing to the next level. With so many free video editing software options to choose from, there’s no limit to the creative potential of your brands marketing video content.