If you have an online store but are lacking an ecommerce return policy, there has never been a better time to put one together.
Having a solid return policy inspires confidence in buyers and shows you're committed to customer service. Even though the customer isn't satisfied with the returned purchase, handling the return professionally will ensure their continued patronage.
A comprehensive ecommerce return policy will reduce the time and money you spend on returns, minimize the number of returns, and keep your customers coming back. Here are 9 handy tips on creating a return policy that'll keep your customers satisfied without breaking the bank:
1. All Sales NOT FinalThere aren't many successful brick-and-mortar retailers that don't accept returns. Online stores should be no different. You should stand behind your product, and if a customer doesn't like a certain purchase - don't make it difficult for them to return the item. The nature of the product (ie. intimate, clearance, damaged) obviously may determine whether you issue a full-refund, partial, exchange, or perhaps none at all.
2. Prevent The ReturnPeople return products when they are disappointed with their purchase. Minimize disappointment by creating accurate product descriptions and proper product photography. If the products you're selling have informative descriptions and proper pictures (or even product videos), you'll greatly reduce the number of returns.
3. Use Plain EnglishDon't go crazy with complicated legal jargon. Using complex terms that can only be deciphered after watching a season of Boston Legal will be confusing to your consumers. Use terms that everyone can understand and it will be easier for customers to follow your policy.
4. Make It Easy To FindMake sure your policy isn't hidden away. Post your return policy on your website, on customer correspondence, on receipts and even in the package so that customers have every opportunity to review your return policy.