Today, Curtis '50 Cent' Jackson's company, SMS Audio, launched its online store with Shopify. The ecommerce store is called SMS By 50, and its initial offering is a selection of three premium headphones: wireless, wired, and earbuds.
50 Cent's headphones are currently on pre-sale, and prices range from $129.95 - $399.95. The buildup to this launch has been monumental! 50 Cent, who also acts as the company's CEO and spokesman, has been wearing the headphones on the red carpet, talking them up on late night TV, and he's even built up a strong pre-launch Facebook and Twitter following for his new brand.
We're really excited to have 50 Cent join our roster of musicians, which includes: Foo Fighters, Jimmy Eat World, Beastie Boys, Tori Amos, Beck, Queens of the Stone Age, David Choi, and Them Crooked Vultures.