50 Must-Follow Twitter Accounts for Ecommerce Entrepreneurs

50 Must-Follow Twitter Accounts for Ecommerce Entrepreneurs


Twitter is one of the best places for ecommerce entrepreneurs to get awesome info to help grow their online store. With a few hundred million different Twitter accounts, it's tough to decide who to follow. To help all the entrepreneurs out there, I've put a list of 50 must follow Twitter accounts for ecommerce entrepreneurs. Check them out below, and follow them here.

Executives & Thought Leaders

Guy Kawasaki (@GuyKawasaki): Former Chief Evangelist of Apple.
Gina Trapani (@ginatrapani): Founder of Lifehacker.
Gary Vaynerchuk (@garyvee): Entrepreneur, author, and social media master.
Timothy Ferriss (@tferriss): Author, VC, and entrepreneur.
Seth Godin (@ThisIsSethsBlog): World famous author and marketer.
Evan Carmichael (@EvanCarmichael): Entrepreneur and branding expert.
Andrew Warner (@AndrewWarner): Founder of Mixergy.
Fred Wilson (@fredwilson): One of the most well known tech VC's in the world.
Hiten Shah (@hnshah): Co-founder of KISSmetrics.
Tobias Lütke (@tobi): Founder of Shopify.
Harley Finkelstein (@hfizzle): Chief Platform Officer at Shopify.
Steve Blank (@sgblank): Customer Development professor at Stanford.
Mark MacLeod (@startupcfo): Provides great financial advice for startups.
Micah Baldwin (@micah): Founder of Graphicly and startup advisor.
Jason Fried (@jasonfried): Founder of 37signals, co-author of REWORK.
Dharmesh Shah (@dharmesh): Founder of HubSpot and OnStartups.com
Steve Martin (@SteveMartinToGo): Every entrepreneur needs a good laugh.

SEO Masters

Rand Fishkin (@randfish): Founder of SEOmoz. SEO genius.
Matt Cuts (@mattcutts): Webspam guru at Google. Another SEO genius.


Brian Walker (@bkwalker): VP & Principal Ecommerce Analyst at Forrester.
Gene Alvarez (@galvar60): VP & Ecommerce Researcher at Gartner.

Journalists, Reporters & Bloggers

Tommy Walker (@tommyismyname): Host of Inside The Mind & Editor at ConversionXL
Tricia Duryee (@triciad): All Things D reporter for Ecommerce and Gaming.
Ryan Kim (@oryankim): GigaOM tech writer.
Ben Parr (@benparr): Mashable tech guy, tweets about entrepreneurship.
Ivor Tossell (@ivortossell): Popular technology culture columnist.
Sarah Kessler (@SarahFKessler): Startups reporter at Mashable.
Jason Kincaid (@jasonkincaid): Mild-mannered reporter at TechCrunch.
Shawn Graham (@ShawnGraham): Business strategist and Fast Company blogger.
Vitaly Friedman (@smashingmag): Editor-In-Chief of Smashing Magazine.
Valerie Khoo (@valeriekhoo): Top Australian entrepreneurship journalist.
Malcolm Gladwell (@Gladwell): Author and journalist for The New Yorker.
Pamela Slim (@pamslim): Author of Escape from Cubicle Nation. 

Retail & Ecommerce News

Shopify (@Shopify): Awesome ecommerce, and link to our blog.
Google Retail (@GoogleRetail): Latest industry news and data.
Shop.org (@shoporg): Tons of retail stats and info.
WSJ Small Business (@WSJSmallBiz): Updates from the Wall Street Journal.
Huffington Post (@HuffPostSmBiz): The best of HuffPost Small Business.
Practical Ecommerce (@practicalecomm): Useful commerce resources.
AMEX Open Forum (@OPENForum): Collective Ingenuity of Business Owners.
Bits (@nytimesbits): The New York Times business and tech blog.
Mashable (@mashable): Web culture, social media, and tech news source.
Entrepreneur Magazine (@EntMagazine): Resource for small businesses.
eCommerce News (@ecommerce): News feed from around the web.
Small Biz Technology (@ramonray): Tech and how it relates to business.
Linda Bustos (@Roxyyo): Runs a popular ecommerce blog.
Brian Tsuchiya (@StartupGuru): Startup advice for entrepreneurs.
Chris Pirillo (@ChrisPirillo): Content and communities expert.
Darren Rowse (@problogger): The guy behind Problogger.
Brian Clark (@copyblogger): Main Copyblogger dude.
Dear PR (@DearPR): What NOT to do when talking to media.
MailChimp (@MailChimp): Company blog, but they link to awesome content.


**Think we missed someone? Tell us who we should add to the list in the comments. 


  • Shopaholla
    December 13 2011, 11:19AM

    Great list Mark!

  • Jess Joyce
    Jess Joyce
    December 13 2011, 11:28AM

    Great list Mark. That’s awesome you put on my SEO heroes Rand – his company SEOMoz is also an awesome account to follow their blog is my daily/weekly read!

    I would add Amber Mac to the list for sure – http://twitter.com/ambermac
    Journalist, TV Host, speaker and blogger – I always look to her first :)

  • Anthony
    December 13 2011, 12:19PM

    Why is Jason Sadler, @iwearyourshirt missing from this list?

  • Jera Batten
    Jera Batten
    December 13 2011, 12:21PM

    Thanks for the list :) Happy to see Steve Martin on there.

  • @Shopify Mark Hayes
    Mark Hayes
    December 13 2011, 03:04PM

    Shopaholla: Thanks very much! :-)

    Jess: Rand is awesome, and yes you’re right – the SEOMoz Twitter account is worthwhile as well. And you’re totally right about Amber Mac – she’s awesome!

    Anthony: We LOVE Jason but I wanted to keep the list to people who focus on ecommerce and entrepreneurship; whereas Jason tweets about a different company every day. But agree that he’s definitely a great guy to follow!

    Jera: Steve Martin is my favorite comedian and he’s awesome on Twitter. Always puts a smile on my face!

  • Paul Rouke
    Paul Rouke
    December 14 2011, 05:17PM

    I would certainly add @Econsultancy to the list of Retail & Ecommerce News accounts to follow. Now the most respected organisation for what they do in the UK, currently building their presence through the world.

    On a side note I deliver training for some of their worldwide clients as well as writing for them on their blog.

    In summary one to watch if you haven’t already heard of them!

  • Scott Rouse
    Scott Rouse
    December 22 2011, 04:10PM

    A good one to follow (a MUST FOLLOW for all startups and idea people) is Michael Burcham, the CEO of The Nashville Entreprenuer Center. A single Google Search will quickly fill in the rest. His Twitter ID is: @MichaelRBurcham.

  • loula
    January 18 2012, 04:29PM

    There are only 4 women on that extensive list. dear oh dear.

  • @Shopify Mark Hayes
    Mark Hayes
    January 18 2012, 06:03PM

    Loula: There are actually 6, but I agree – there should be more! Any suggestions?

  • LatinoGuy
    January 20 2012, 08:57PM

    hufpo? they support business?

  • Entvice
    August 12 2014, 03:50PM

    Best resource for daily inspirational quotes, tips and advice for entrepreneurs and startups:

  • Kyle
    May 17 2016, 01:47AM

    Thanks for the list :).

  • Serena Carcasole
    Serena Carcasole
    August 13 2016, 02:14PM

    one more to add to the list is https://twitter.com/PrivatelabelU They are amazing for anyone who sells online especially amazon.

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