Matt Hill is a CEGEP business professor at John Abbott College in Montreal, Canada, and he's using Shopify in a very unique way. He and many others would argue that you learn the most about running a business by actually doing it. Textbooks and case studies can teach you great lessons about startups, marketing, and accounting, but nothing can prepare you for the real world like taking a chance and turning your great idea into reality.
When Matt heard about Shopify, it sparked his entrepreneurial spirit. After doing some research he was convinced that his students could learn from Shopify, so he decided to try something new. His students were assigned a semester long project where they had to start an online store using Shopify.
After Matt found some products from suppliers, his students were off and running. They set up their store and had the opportunity to advertise and market their products to real consumers!
They wrote and sent out newsletters using different tools, got creative with the look and feel of their shops, and learnt about the tools for analytics and SEO. Everyone wanted their shops to be successful and some of the students even opened their own Shopify stores after the course was over. Matt is looking to get other professors on board to expand the projects to last longer and over a few different courses. He’s also looking to introduce similar projects to his McGill University students.
Matt is one of those teachers that you always remember after you leave school. He has a real passion for business and education and it comes across in the way his students get to learn.
If you're interested in using Shopify as a part of your curriculum, drop us a line! :-)