New Feature: HTML email templates

New Feature: HTML email templates

You can now extend your branding beyond your shop’s website with custom HTML emails.

Previously you could only send plain text emails to your customers, but with HTML you can add graphics, change font sizes, add color and much more. You do need to have a basic grasp of HTML before you can start using HTML emails.

To take advantage of this new feature, go to the Preferences -> Email & Notifications settings page.

These templates are used to send emails to your customers based on certain events.

Once you’ve chosen a template to edit, scroll down to the bottom of the page and check the HTML email template box. It will open a new text box where you can add HTML. It might be a good idea to start off by copy-pasting the plain text email over, so your content remains the same.

Don’t forget to “Preview” your email to verify that your Liquid validates and that it looks right.

Creating HTML Email templates can sometimes be tricky, as each mail client (such as Gmail, Outlook,, etc.) can display the same email in different ways. Before saving, be sure to test your template with a few different mail clients to verify the desired look.